Case Studies
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This Innovative Campaign Made Comfort Gentle Care a Go-To for New Mothers
Smarties Awards August 8, 2025Comfort Gentle Care partnered with Grab for an experiential activation that showcased why it needs to be the go-to brand for new or expectant mothers invested in keeping their babies and themselves comfortable.
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Devassa’s Partnership with Local Black Artists
Smarties Awards August 7, 2025Devassa, a beer brand, aimed to reinvent itself and strengthen its identity as an authentic Brazilian brand.
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Educating Potential Pharmaceutical Consumers on the Perils of Type 1 Diabetes
Smarties Awards August 7, 2025Sanofi undertook to promote screenings for type 1 diabetes to help the afflicted prevent the condition from worsening into the most dangerous stage 3.
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How a Film Exploring Premature Ejaculation Drove Condom Usage
Smarties Awards August 7, 2025OKEY, a Turkish condom brand, created a film exploring the mental distraction techniques men use to delay premature ejaculation.
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How Coca-Cola Elevated the Consumer Journey
Smarties Awards August 7, 2025Coca-Cola’s main goal with its Daha Daha app was to ensure that more people download, register and use the app actively by implementing personalized targeting and advertising practices.
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Leveraging a Data Clean Room to Increase Customers
Smarties Awards August 7, 2025Standard Bank wished to drive new credit card sales to non-existing Standard Bank customers. Projected lifetime value of customers was considered to measure the campaign’s ROI. Measuring ROI had previously been a problem for Standard Bank, as reporting on actual sales became difficult due to POPIA compliance.
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This Condom Brand Used Humor to Drive Sales on a Special Occasion
Smarties Awards August 7, 2025Turkish condom brand OKEY used humor, social media, and store signage to drive sales of its products during the Winter Solstice.
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This NGO Used Gaming to Finance Repairs to a Ukrainian Hospital
Smarties Awards August 7, 2025UNITED24 created a map on the popular video game “Fortnite” to raise funds to rebuild a clinic in the city of Mykolaiv Oblast in war-ravaged Ukraine.
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Campbell’s Dared America to Try Its Spiciest Soup
Smarties Awards August 6, 2025Tapping into the brand’s ethos centered around pushing flavor boundaries and delivering hearty satisfaction, Campbell’s challenged consumers’ taste buds with its spiciest innovation ever: Chunky Ghost Pepper Chicken Noodle Soup.
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CenterWell Senior Primary Care: Reaching New Patients
Smarties Awards August 6, 2025CenterWell Primary Care Organization’s (PCO) strategic objective was to drive new patient leads and ultimately conversions.
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Dove and Nike Strive to Keep Girls Involved in Sports
Smarties Awards August 6, 2025The brands teamed up to combat the low body confidence that induces so many girls to stop participating in athletics.
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How This Jewelry Brand Leveraged AI to Boost Sales
Smarties Awards August 6, 2025The Chan Luu brand faced a direct-to-consumer (DTC) challenge in 2022 with a major drop in revenue, and a 20 percent drop in orders and 25 percent drop in revenue in 2023. As such, the brand wanted to reverse this decline.
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How Unilever Leveraged AI for Its Baby Brand
Smarties Awards August 6, 2025In 2023, Comfort Gentle is leading the industry with 83 percent share, by giving the best gentle care for baby and family. The brand's big goal was to reinforce Comfort Gentle product roles among the core target audience, who are moms with babies in Vietnam.
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This Laundry Detergent Brand Leveraged Social Media to Achieve Brand Lift and Drive Penetration
Smarties Awards August 6, 2025Vietnamese detergent Comfort used an appeal to fashion-conscious Vietnamese women for a successful campaign.
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ALYOUM Cooks Up Video Tutorials During Ramadan
Smarties Awards August 5, 2025ALYOUM, Saudi Arabia's leading fresh chicken brand, created Mama Sara & Sara, a mini-series blending entertainment with cooking tutorials that premiered exclusively on Shahid during Ramadan.
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eBay Makes Its Met Gala Debut
Smarties Awards August 5, 2025eBay partnered with rising rap star Ice Spice and Vogue to make its fashion debut at the Met Gala, showcasing vintage and pre-owned fashion pieces from its Authenticity Guarantee platform.
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Gaming Catches Long COVID
Smarties Awards August 5, 2025Long COVID Europe created game modifications for three popular video games that simulated the 20 most common Long COVID symptoms, transforming gameplay into an educational experience.
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How This Company Cemented Democracy in India
Smarties Awards August 5, 2025Whether it is cementing homes or cementing the nation’s important infrastructure projects, UltraTech has always played an integral role in every Indian’s life. But due to increasing product-centric communication in the category, its visibility was reduced to that of a homebuilder rather than a nation builder.
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Integrating Social Media and E-Commerce to Tackle the Turkish Market
Smarties Awards August 5, 2025Solo, a Turkish brand of surface wipes, capitalized on an integration of TikTok and e-commerce platforms to boost sales.
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This Dating App Fought for Authentic Images of Autism
Smarties Awards August 5, 2025Hiki worked with Getty Images to combat stereotypical representations of autistic people.
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