Case Studies
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Bosch’s AI Renovation Campaign
Smarties Awards August 4, 2025Bosch aimed to change how Vietnamese households view dishwashers and make them a must-have appliance in every kitchen.
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Castrol Partnered with Celebrities to Increase Brand Awareness
Smarties Awards August 4, 2025Castrol MAGNATEC’s goal: to grow salience to build consideration with car owners for the brand.
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Castrol Supported Truck Drivers Through This Campaign
Smarties Awards August 4, 2025Castrol CRB TURBOMAX, a leading engine oil and lubricant brand in India, is committed to positively impacting the trucking community, recognizing truck drivers as key decision-makers.
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Google Provides Internet Safety Literacy for Seniors
Smarties Awards August 4, 2025Google's Senior Online Safety platform extended the brand's digital literacy efforts to address the overlooked segment of senior citizens in Vietnam, who faced daily cyber risks without adequate education.
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Jägermeister Wanted to “Call the Shots”
Smarties Awards August 4, 2025Jägermeister’s mission focused on engaging and influencing Uber riders in the target audience in Florida, Georgia, and Missouri to choose Jägermeister as their preferred shot when heading out for a night with friends.
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Kia Takes Gaming Beyond Screens for Gen Z
Smarties Awards August 4, 2025Kia's "Outdoor Legends" campaign transformed the digital League of Legends gaming experience into a real-world tournament powered by the electric Kia EV6 in a forest setting. Learn how Kia successfully built brand familiarity and preference among the notoriously hard-to-impress gen Z gaming community in the Netherlands.
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Kinder Gets “Phygital” With Its App
Smarties Awards August 4, 2025Kinder's Applaydu App transformed the brand's iconic chocolate eggs and toys into an innovative “phygital” experience, merging physical product interaction with digital gameplay.
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From Quantity to Quality: Unisys's AI-Driven Lead Generation Revolution
B2 Awards July 17, 2025Unisys revamped lead generation by leveraging AI, intent data, and ABM training to boost lead quality, align marketing-sales, and drive record pipeline growth — achieving a 192 percent ROI and doubling new logo contracts.
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Mastercard Turns Every Ride into Tree Restoration
B2 Awards July 17, 2025Mastercard activated the Priceless Planet Coalition at the GRAMMYs with a seed-embedded dress, driving tree restoration via music, gaming, and mobility partners — turning everyday purchases into global reforestation impact.
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Thermo Fisher Brings NYC Experience to Conference-Goers
B2 Awards July 17, 2025Thermo Fisher Scientific created an immersive NYC-themed experience for attendees of DCAT Week, hosted by the Drug, Chemical and Associated Technologies Association.
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Canva Uses Out-Of-Home Advertising to Reach B2B Executives
B2 Awards July 16, 2025Canva utilized out-of-home advertising to target hard-to-reach enterprise executives.
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EY’s Real-Time Evolution: Turning Experts into Newsmakers
B2 Awards July 16, 2025EY’s Real Time Business content ecosystem, developed with EssenceMediaCom, leverages expert insights and journalistic storytelling to deliver timely, sector-specific thought leadership that drives brand consideration and decision-maker engagement.
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HP’s ABM Breakthrough Turns LinkedIn into a Sales Engine
B2 Awards July 16, 2025HP transformed its LinkedIn marketing strategy by integrating campaign data with internal CRM insights to track real sales impact, leading to measurable increases in account engagement, opportunities, and closed deals.
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Intel’s High-Impact Campaign Breaks Through with GenAI Metaphors
B2 Awards July 16, 2025Intel partnered with agency Intercept to launch a metaphor-driven ABM campaign for its AI-powered Cloud Optimizer, exceeding pipeline, reach, and lead targets by using Gen AI, automation, and precision targeting.
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JPMorgan Chase’s Podcast Appealed to “Women on the Move”
B2 Awards July 15, 2025JPMorgan Chase expanded its podcast into a video format, appealing to women across their diverse and intersecting identities.
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Visa Partners with Hugo Boss to Reach Merchant Service Providers
B2 Awards July 15, 2025Visa partnered with Hugo Boss for its campaign to provide merchant service providers (MSPs) with the benefits of network tokens.
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Workday Partners with Rock Stars for Its Global Campaign
B2 Awards July 15, 2025Workday appealed to global C-suite executives using famous rock stars across six regions.
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WypAll Undergoes Digital Transformation for Its B2B Campaign
B2 Awards July 15, 2025To stand out in a saturated market, Kimberly-Clark’s WypAll underwent a digital transformation.
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FINVI Launches Velosidy to Fix Collections Forever
B2 Awards July 14, 2025FINVI redefined third-party collections with Velosidy — a modern SaaS solution launched through a disruptive, nostalgia-driven campaign that rebranded FINVI as a bold, beloved innovator in an antiquated industry.
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GE’s Handheld Device Redefines Cardiac Diagnostics
B2 Awards July 14, 2025GE Healthcare launched the Vscan Air SL to transform cardiac care by reducing diagnostic delays. The “Know. Now.” campaign positioned the device as a breakthrough in fast, confident cardiovascular assessment.
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