Case Studies
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How Google Cloud Turned a Keynote into an A.I.-Powered Spectacle
B2 Awards July 14, 2025Google Cloud redefined the keynote experience with a tech-forward, immersive stage design that reflected the power of generative A.I., driving record-breaking attendance, livestream views, and brand impact.
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How T-Mobile for Business Rebooted Its Partner Channel for Growth
B2 Awards July 14, 2025T-Mobile for Business built a scalable partner marketing engine, driving strategic growth, boosting engagement, and repositioning the brand with a new lifecycle-based approach and standout creative.
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ABM in Action: ServiceNow’s Story
B2 Awards July 11, 2025ServiceNow secured the business of a leading coffee retailer with account-based marketing.
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QuickBooks Partnered with Actress Kerry Washington in this Video Series that Elevated Female Entrepreneurs
B2 Awards July 11, 2025QuickBooks appealed to a BIPOC female audience by offering assistance and mentorship in their business journeys.
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This Financial Services Company Reimagined the Traditional Tradeshow Booth
B2 Awards July 11, 2025intelliflo’s appearance at Future Proof Festival came complete with a surfing simulation.
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Carhartt Leverages the Power of Client Testimonials
B2 Awards July 10, 2025Carhartt partnered with client Sunrun to demonstrate its proficiency as a uniform provider to businesses, and solar-installers in particular.
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Mack Trucks Draws on Its Heritage to Revamp Its Brand
B2 Awards July 10, 2025Mack Trucks drew patriotic inspiration from its past to reintroduce itself to truckers.
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ServiceNow Leverages ABM to Win Over a Car Manufacturer
B2 Awards July 10, 2025ServiceNow successfully pitched itself to an automotive client with a meticulous account-based marketing strategy.
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Zoetis Connects with Ranchers and Dairy Producers
B2 Awards July 10, 2025The producer of cattle pharmaceuticals sought to develop its brand and its connection with ranchers and dairy producers with an emotional docuseries about those men and women.
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Qualcomm Overhauls Its Website to Appeal to Software Developers
B2 Awards July 9, 2025The transformation was designed to aid the unique needs of these professionals as they researched the products that their profession demanded.
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This Brand Promoted Itself to Female B2B Decision-Makers with an Appeal to Y2K Nostalgia
B2 Awards July 9, 2025Digitalzone created a report that evoked an issue of turn-of-the-millennium “Cosmo.”
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Verizon Reaches First Responders with Purpose-Driven Campaign
B2 Awards July 9, 2025Verizon Business Group utilized purpose-driven storytelling and use cases to target first responders for its campaign.
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Visa Hosts Immersive Experiences Across Europe for Its Corporate Consumers
B2 Awards July 9, 2025Visa Europe Ltd utilized a multi-media campaign culminating in an immersive experience to reach corporate consumers.
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Mastercard Uses Partnership with Nonprofit Stand Up to Cancer to Connect with B2B Consumers
B2 Awards July 8, 2025Mastercard used its partnership with Stand Up to Cancer to engage B2B consumers with its campaign.
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S&P Global Reframes Data with Experiential Strategy
B2 Awards July 8, 2025S&P Global’s “#ProblemsSolved” campaign used persona-targeted content, global events, localized digital tactics, and creative engagement tools to reposition the brand beyond data — driving pipeline growth, brand relevance, and client retention.
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Verizon Business Group Hosts Events Showing Its Best Products for Digital Transformation
B2 Awards July 8, 2025Verizon Business Group held four events to showcase its products and connectivity capabilities for businesses on digital transformation journeys.
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Workday Collaborates with Billy Idol for Its LinkedIn Campaign
B2 Awards July 8, 2025Workday collaborated with musician Billy Idol for its LinkedIn campaign in an effort to reach C-suite executives.
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Guardian Taps Employees’ Kids to Promote Oral Health
B2 Awards July 7, 2025Guardian launched an engaging, cross-channel campaign using kid-created art, a custom coloring book, and pediatric dental partnerships to spotlight the link between children’s oral health and family well-being, while addressing declining dependent enrollment in dental plans.
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Medidata’s AI Chat Sparks More Than 300 Live Leads
B2 Awards July 7, 2025Medidata Solutions revamped its digital experience with B2C-inspired website personalization and real-time web chat, driving a 49 percent increase in its marketing pipeline and drastically reducing lead response time, all while improving visitor engagement and user satisfaction.
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PACCAR Uses Email-Centered Strategy for Dual Campaigns
B2 Awards July 7, 2025PACCAR utilized email as the main media channel for a campaign undertaken on behalf of its aftermarket brand, TRP.
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