Case Studies
-
Stein IAS Unifies Brand and Demand for B2B Marketers
B2 Awards July 7, 2025At Robinhood’s HOOD Summit, Cboe reintroduced index options to retail investors through an interactive, playful activation that highlighted the benefits of the organization’s offerings and generated 583 qualified leads from 713 attendees.
view -
Carhartt Honors Crews Who Make Holidays Happen
B2 Awards July 4, 2025Carhartt’s “For Crews Who Make the Holidays” campaign repositioned its customizable workwear as meaningful corporate gifts, driving 29 percent revenue growth by celebrating essential workers and targeting seasonal business buyers.
view -
Cboe’s Interactive Journey for Retail Traders
B2 Awards July 4, 2025At Robinhood’s HOOD Summit, Cboe reintroduced index options to retail investors through an interactive, playful activation that highlighted the benefits of the organization’s offerings and generated 583 qualified leads from 713 attendees.
view -
Future-Ready Website Reinforces ETS Brand Purpose
B2 Awards July 4, 2025To combat commodification in testing, ETS partnered with Code and Theory to transform its digital identity, launching a future-ready website that unified brand, UX, and storytelling to reassert leadership in research-driven measurement.
view -
Workforce Hurricane Forecast Drives National Conversation
B2 Awards July 4, 2025Lightcast released "The Rising Storm," a comprehensive 70-page thought leadership report forecasting an unprecedented worker shortage in the coming decade.
view -
Cigna Creates a Podcast to Raise Awareness for Employee Health
B2 Awards July 3, 2025Cigna Healthcare created a podcast to highlight the importance of employee health for the greater benefit of business health.
view -
Industry-First 360° Engine Audio Experience Soars on Social
B2 Awards July 3, 2025GE Aerospace wanted listeners to experience the brand at every moment of the campaign, to feel the future of flight through their headphones. The company was able to uniquely deliver this through the audio captured from 31-mic arrays taken during jet engine testing.
view -
Labcorp Uses a Multi-Channel Campaign to Stand Out in the B2B Marketplace
B2 Awards July 3, 2025Labcorp utilized a multi-channel campaign strategy to position itself in the pharmaceutical marketplace after a recent rebrand and divisional spinoff.
view -
This Tech Company Grabbed C-Suite Executives’ Attentions Through Its Multimedia Campaign
B2 Awards July 3, 2025PagerDuty created a multimedia campaign for its tech operations product to reach C-suite executives.
view -
Authentic Energy Leadership Beyond Greenwashing
B2 Awards July 2, 2025LS Power positioned itself as a leader in real energy solutions, focusing on its mission to solve complex energy problems. The campaign embraced its purpose, differentiating them from competitors relying on empty green claims.
view -
Authentic Entrepreneurial Stories Build Banking Connections
B2 Awards July 2, 2025The Unshakeables redefined B2B financial services marketing by prioritizing storytelling and putting small business owners front and center. Featuring real entrepreneurs sharing pivotal moments in their journey, the podcast fostered deep audience connections, amplified by a strategic mix of audio and video digital and social-led promotion.
view -
Four Seasons Helps the Luxury Set Find Themselves at Sea
B2 Awards July 2, 2025Four Seasons Yachts attracted luxury travelers with promises of personalized journeys of self-discovery.
view -
Three Little Pigs Build with Composites to Expand Market
B2 Awards July 2, 2025Exel Composites set out to shift industry perceptions and expand the composites market by inspiring designers and engineers to "Reimagine the Possible." Using storytelling, high-attention media, and precision-targeted marketing, the campaign drove awareness, engagement, and lead generation — demonstrating the potential of composites to replace traditional materials and unlock new performance possibilities.
view -
American Express Celebrates Employee Appreciation Day
B2 Awards July 1, 2025American Express leveraged the holiday to promote the benefits of its Corporate Card program to individuals, not just companies.
view -
This Mining Equipment Manufacturer Found Success with ABM
B2 Awards July 1, 2025Epiroc drove $25 million in pipeline with one-to-one and one-to-few account pursuits.
view -
Winning at CES: Abbot Laboratories’ Approach
B2 Awards July 1, 2025Abbott stood out at the famous trade show with an immersive experience that showcased its many innovations and their relevance to everyday healthy lives.
view -
Immersive Tech Theater Transforms Siemens Brand Perception
B2 Awards June 30, 2025Siemens at CES 2025 showcased its commitment to transforming the everyday through cutting-edge technology and sustainable solutions. With immersive storytelling, interactive displays, and innovative design, the exhibit captivated attendees, reinforced Siemens' leadership in sustainability, and fostered meaningful connections.
view -
Revolutionary Data Platform Transforms B2B Audience Intelligence
B2 Awards June 30, 2025Global B2B agency Stein IAS launched an unparalleled new audience data platform called Origin. The platform, which leverages direct data feeds from the LinkedIn API ecosystem, provides deeper, richer audience insights for enhanced go-to-market planning.
view -
Storytelling Masters Launch B2B Workshops with 329 Percent Lead Growth
B2 Awards June 30, 2025National Geographic brought The National Geographic Storytellers Collective to entirely new audiences in the B2B space, crafting a story that built brand awareness, garnered impressions, and delivered business-building results.
view -
The Office Cast Launches Sleep Business in Historic B2B Campaign
B2 Awards June 30, 2025With small business confidence at record lows, AT&T Business knew the company couldn't run a typical B2B campaign. Instead, AT&T launched a completely new business led by a group of people who have a history of running a terrible business (cast members from The Office).
view