Case Studies
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How McCain Turned Pre-Roll YouTube Ads into Must-Watch Content
ECHO Awards March 29, 2022The “McCain Golden Oven” campaign took an ad format notoriously despised by generation Z — YouTube pre-rolls — and turned it into a benefit, designing a contest that rewarded viewers with exclusive prizes simply for watching pre-roll ads for a designated length of time.
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How One Company Is Rethinking Motherhood Through Data
ECHO Awards March 29, 2022The parenting space already had websites like Baby Center that spoke to the Indian mom. While Reckitt brands targeted this demographic on digital, however, there was a lack of a deeper, purposeful, and beyond-the-product connect with her.
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How Ramboll Helps Commuters Avoid Air Pollution
ECHO Awards March 29, 2022Ramboll, a global engineering, architecture, and consultancy company founded in Denmark, created “Happy Commuter,” a data-driven air quality index enabling people to find biking and walking paths with the cleanest air quality.
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How This Mobile Company Put Businesses First
ECHO Awards March 29, 2022Telecom created Mi Negocio Personal as a personalized digital window that helps businesses grow, keeping their essence intact and making the most Personal thing they have visible: their name.
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How This Nonprofit Is Trying to Change Mindsets
ECHO Awards March 29, 2022Mindsets is a groundbreaking study that Canadian Down Syndrome Society conducted that set out to uncover data to prove the link between increased physical activity and increased cognition for the Down syndrome community, thereby revolutionizing prescribed therapies forever.
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How This Organization Highlighted Missing Voices
ECHO Awards March 29, 2022To make visible the serious problem of femicide and to ensure that the State and people in Mexico could not ignore the voices calling for justice, Voces de la Ausencia hacked the national anthem with a version that shows how the absence of 9 women a day in Mexico sounds.
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Huggies "We Got You, Baby": A Creative Platform to Help Parents Navigate Babyhood
ECHO Awards March 29, 2022Huggies leveraged an omnichannel campaign, which included email, social, and a Super Bowl ad, to introduce a creative platform meant to help new parents navigate parenthood.
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Just As Long As You Play: SickKids Foundation’s Charitable Lottery
ECHO Awards March 29, 2022The SickKids Foundation created a campaign for its charitable lottery encouraging people to participate, regardless of if they’re motivated by giving to the cause or the prospect of winning prizes.
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Leveling Up Diabetes Care
ECHO Awards March 29, 2022Level2 deployed a highly personalized direct mail and digital media campaign to encourage people to try its Continuous Glucose Monitor device, which would help them get their type 2 diabetes under control.
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Little Caesars Combats Big Pizza
ECHO Awards March 29, 2022Little Caesars humorously sent up the shortcomings of its competitors by likening them to “Big Pizza,” à la Big Tech or Big Pharma.
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Little Caesars Creates an Online Scavenger Hunt to Promote Pretzel Crust Pizza
ECHO Awards March 29, 2022Little Caesars seeded the internet with creative hints about the return of a cult favorite menu item.
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MAC Digital Opening
ECHO Awards March 29, 2022MAC Cosmetics coordinated a virtual all-access launch party to drive awareness of its new e- commerce platform and capture the attention of younger consumers.
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Microsoft and Michael Scott Team Up to Deliver Teams Training
ECHO Awards March 29, 2022For its “The Modern Office” campaign, Microsoft Canada turned to fictional TV boss Michael Scott and some of his friends from the hit series The Office to show business partners how they could get more out of the brand’s communication and project management product, Teams.
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Microsoft Turns Developers into Comic Book Heroes
ECHO Awards March 29, 2022Microsoft celebrated developers by featuring them in superhero narratives.
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Movistar Combats Revenge Porn
ECHO Awards March 29, 2022The organization Movistar strove to promote awareness of the fact that the non-consensual dissemination of intimate images constitutes a form of violence.
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Opt-In to Cyber Safety
ECHO Awards March 29, 2022It's not that people try to be unsafe online. But sometimes, people can't help it. Norton 360 helps keep people’s digital life safer. With device security, a VPN for online privacy, and LifeLock identity theft protection all-in-one, Norton’s Cyber Safety was launched with this in mind.
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SickKids Foundation Reaches Historic Milestone with Data-Powered Campaign
ECHO Awards March 29, 2022With the goal of reaching one million donors, SickKids foundation launched a campaign aimed at earning new donors by using data insights to better understand which emotions drove donations, to inform creative decisions for the campaign, and to target likely donors in the places where they were most likely to engage.
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Sony Music Drives Corneal Donations with Interactive Music Video
ECHO Awards March 29, 2022To help inspire Argentinians to become corneal donors, Sony Music and Incucai, an Argentinian health entity, teamed up with Argentinian music star Dante Spinetta and created an interactive music video that could only be viewed when someone “donated” their eyes.
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The Grass Is Greeners for Sorgenia
ECHO Awards March 29, 2022Greeners is a behavioral loyalty project aimed at building the Greeners community, a place where Sorgenia can build a relationship with its customers, stimulating them through the use of missions and educational content related to environmental sustainability.
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This Company Helped Women with Hair Loss
ECHO Awards March 29, 2022Hair company Harklinikken created a campaign to help women with hair loss, and launched a new digital architecture that was implemented across the organization to strengthen commercial growth and reduce business costs.
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