Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools | B2 Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools

With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.