Event Recaps
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AgencyAgile: Scoping Challenges in Client/Agency Relationships
Event Recaps March 21, 2023AgencyAgile CEO Jack Skeels and senior consultant Maya Krauss offered best practices for agencies and clients entering their next scoping conversations to ensure that the work is delivered on time and on budget.
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Amplifying Brand Purpose with Personalized Packaging
Event Recaps March 21, 2023HP’s Jose Gorbea offered numerous examples of companies that have effectively communicated their brand purpose using an individuated approach to designing packaging.
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Fireside Chat: How Mastercard Helps Main Street Thrive
Event Recaps March 21, 2023In this session, Mastercard discussed its Strivers Initiative, a consumer-facing platform to elevate and empower Black women small businesses with the digital tools, funding, mentorship, and network needed to thrive.
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Placing Purpose at the Heart of the Business
Event Recaps March 21, 2023John Dillon, president at Denny's Inc., shared how the classic American diner rediscovered its purpose and the ways in which the brand activates purpose deeply throughout the organization, impacting areas such as philanthropic partnerships, disaster relief, and DEI efforts.
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Transforming an Iconic Sport into a Force for Good
Event Recaps March 21, 2023The NFL’s Marisa Solis discussed how the NFL brand is endeavoring to enact positive societal change, covering some of the league’s social responsibility efforts and its renewed focus on diversity and inclusion.
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2023 Global Consumer Trends: Spotlight on North America
Event Recaps March 16, 2023Mintel's Diana Kelter discussed the latest global consumer trends, combining global market and data analysis to provide a high-level overview of the key motivations and challenges that lie ahead for consumers.
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2023 Media Trends
Event Recaps March 16, 2023At a March 2023 Members-Only Conference held by the ANA, Kantar shared findings from a research report that sheds light consumer media preferences.
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AI Language Generation and the Marketing Function
Event Recaps March 16, 2023Katrin Ribant, CEO at Multifaktorial, and Michael Berberich, ANA Marketing Futures Committee leader, discussed ChatGPT’s potential to transform the way brands communicate with customers and explored whether AI will ever take marketers’ jobs.
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How New Technology Is Shaping the Consumer Experience
Event Recaps March 16, 2023With the popularization of several new technologies, 2023 will reshape the way companies operate and consumers respond. Drawn from their Life Trends 2023 report, Accenture shared how trends such as artificial intelligence, the metaverse, and tokenization will shift power dynamics between businesses and their customers.
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Navigating the Marketing Industry During Economic Uncertainty
Event Recaps March 16, 2023Insider Intelligence’s Jeremy Goldman shared six insights on how marketers can respond to a shifting landscape based on emerging trends in consumer behaviors.
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Technology, Entertainment, and Content Engagement: Paramount Global on the Future of Storytelling
Event Recaps March 16, 2023As technology has advanced to continually evolve the way Hollywood tells stories and engages their audiences, leaders in the entertainment industry are constantly monitoring and investigating the most intriguing technologies that will grab the attention of the next generation of consumers.
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The Future 100: Trends and Changes to Watch in 2023
Event Recaps March 16, 2023Wunderman Thompson’s Emma Chiu provided an overview of the 2023 “Future Trend” report — which covers marketing and business trends to follow this year — sharing insights around the “joyconomy,” the future of inclusivity, and metaversal living.
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A Full-Funnel Approach: Measuring the Entire Customer Journey
Event Recaps March 15, 2023Foursquare's Greg Fatica and Spark Foundry’s Sejal Sura shared how leading brands are connecting consumers' behavior across online and offline touchpoints to inform campaign optimizations and budget allocations.
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Context Is the Key to Unlock Relevancy
Event Recaps March 15, 2023When it comes to multiculturalism, context matters. The Salon, a newly formed context consultancy within The Interpublic Group, shared new thinking on the importance of context and how it can help marketers reach rapidly changing audiences and drive brand relevance.
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Danone Expands Their Multicultural Marketing Efforts
Event Recaps March 15, 2023Danone North America prioritizes strategic investment in diverse-owned platforms like Canela Media to drive purposeful reach and relevance across its food and beverage portfolio.
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Penguin Publishing Group's Multicultural Marketing Practice
Event Recaps March 15, 2023Penguin Publishing Group, a division of Penguin Random House, discussed how they built a new multicultural marketing practice by understanding the challenges and needs of 150 marketers and publicists across the division.
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Restaurant Brands That Don’t Play by the Rules
Event Recaps March 15, 2023At a March 2023 Members-Only Conference held by the ANA, Travis Freeman, SVP, demand generation at Inspire Brands, broke down how his organization gathers and capitalizes on customer data to develop synergies across its portfolio of QSRs, which include Dunkin’, Sonic, Arby’s, Jimmy John’s, and Buffalo Wild Wings.
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Retail Media Networks: Forced Marriage or Perfect Partnership?
Event Recaps March 15, 2023What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of members’ usage, attitudes toward, and future intentions regarding RMNs, followed up by qualitative interviews with senior marketer members to gain additional learning, insights, and context.
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Roundtable Discussion: Retail Media Networks
Event Recaps March 15, 2023An estimated $52 billion will be spent on Retail Media Networks in 2023 according to Statista. Ron Pinelli led a roundtable discussion that touched on questions around navigating retail media networks selection, avoiding redundancy with spend, evaluating agency partners to handle RMN advertising, and more.
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Staying on the Cutting Edge Through Analytics Adoption at Hilton
Event Recaps March 15, 2023Representatives from Hilton discussed how they transformed their brand’s marketing measurement — including a critical shift in how they viewed KPIs — by shifting to marketing mix modeling.
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