Retail Media Networks: Forced Marriage or Perfect Partnership? | Event Recaps | All MKC Content | ANA

Retail Media Networks: Forced Marriage or Perfect Partnership?

What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of members’ usage, attitudes toward, and future intentions regarding RMNs, followed up by qualitative interviews with senior marketer members to gain additional learning, insights, and context.