How New Technology Is Shaping the Consumer Experience | Event Recaps | All MKC Content | ANA

How New Technology Is Shaping the Consumer Experience

With the popularization of several new technologies, 2023 will reshape the way companies operate and consumers respond. Drawn from their Life Trends 2023 report, Accenture shared how trends such as artificial intelligence, the metaverse, and tokenization will shift power dynamics between businesses and their customers.