Event Recaps
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Technology and Data and the Humans at the Center of It All
Event Recaps October 8, 2021Ally CMO Andrea Brimmer shared five key tenets her team used to transform their brand away from offering customers financial products and toward offering them financial services that truly met their needs.
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The Industry’s Quest to Invest in Minority-Owned Media
Event Recaps October 8, 2021In this session, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.
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Cadillac Champions Big Dreams and Bold Ambitions
Event Recaps October 7, 2021This session showcased Cadillac's creative, brand content, and equity and justice efforts.
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Firing Up the Weber Brand
Event Recaps October 7, 2021Weber, a premiere manufacturer of grills, shared its approach to story building.
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From Buzz to ROI: The Impact of Social Media Conversation
Event Recaps October 7, 2021Twitter and Uber recently explored why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Event Recaps October 7, 2021As consumers take note of the compounded media landscape, it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.
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Paramount Pictures’ Project Action Task Force
Event Recaps October 7, 2021Paramount Pictures’ Marketing & Distribution department assembled six task forces to cover specific action areas to drive systematic change within the organization. In this session, learn more about the Project Action task force, an initiative formed in response to a myriad of social injustices in 2020.
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Reimagining a More Inclusive YouTube
Event Recaps October 7, 2021YouTube shared lessons learned while striving to promote diversity.
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See and Respond to Win in the New Consumer Environment
Event Recaps October 7, 2021In this session, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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SeeHer Showcases Representations of Strong Women in Advertising and Media
Event Recaps October 7, 2021Members of SeeHer shared examples of their work in support of positive portrayals of women and girls in advertising and the media.
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The Power of Brands to Enact Change
Event Recaps October 7, 2021Frito-Lay SVP and CMO Rachel Ferdinando discussed the responsibility that brands have to help drive issues on the minds of consumers, and how Frito-Lay has leveraged the power of joy to be a catalyst for change.
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Fertile Ground for Meaningful Change in Our Industry
Event Recaps October 6, 2021Johnson & Johnson described steps it has taken to advance the cause of diversity both inside and outside of its organization.
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How McDonald’s Got Its Swagger Back
Event Recaps October 6, 2021Morgan Flatley, SVP and chief marketing and digital customer experience officer at McDonald’s, shared how her brand came to the realization that it had lost its connection with its most passionate fans and outlined some of the tactics and strategies the brand used to rekindle this relationship.
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How P&G Is Driving Growth While Doing Good
Event Recaps October 6, 2021P&G shared its roadmap and discussed the importance of creating systemwide solutions that simultaneously drive growth and do good.
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How TikTok’s Community Commerce Is Reshaping the Purchase Journey
Event Recaps October 6, 2021Representatives from TikTok shared how their platform has turned into a powerful force for influencing consumer buying behavior.
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How to Join Thriving Marketers
Event Recaps October 6, 2021Accenture Interactive shared data indicating what proportions of marketers are thriving, striving, or just surviving — and offered tips for joining the thrivers.
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Purpose and Positivity: Two Key Elements of Marketing
Event Recaps October 6, 2021Unilever offered examples from its own portfolio of brands that uphold a higher purpose and that evoke that critical element of positivity.
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The NFL’s Playbook for Transforming into a Force for Good
Event Recaps October 6, 2021In this session, the NFL shared how it’s answering the call to do good, with help from its community partners, enabling the brand to be even more influential and drive positive impact.
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Unlocking Transformational Growth Through a Media-Plus Strategy
Event Recaps October 6, 2021Long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.
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AIMM’s Industry Pledge and Progress to Advance DE&I
Event Recaps October 5, 2021In this session, learn more about an industry pledge from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) focused on advancing diversity, equity, and inclusion through increased diversity of marketing teams, adequate multicultural budgets, investments in minority owned/targeted media, and more.
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