Event Recaps
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Data Privacy and Security Regulation Update
Event Recaps September 15, 2021Speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.
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How to Fuel Your Targeting
Event Recaps September 15, 2021At an ANA event, CMO Jarrod Jordan discussed how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He also discussed what is takes to be agile enough to compete against rising newcomers and the big players that dominate the industry.
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Managing User Privacy in Enterprise Media Operations
Event Recaps September 15, 2021Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.
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The Growth of Privacy Legislation: State and Federal Implications
Event Recaps September 15, 2021In this session, the ANA’s government relations team provides an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation.
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Emerging Marketing Law and Trademark Issues in the Food and Beverage Industry
Event Recaps September 14, 2021A panel of experts from law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP discussed emerging marketing law and trademark issues in the food and beverage industry, including risks associated with making certain claims about products.
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IP Issues with Creating and Licensing Fonts
Event Recaps September 14, 2021Farabow, Garrett & Dunner, LLP explored the various liability issues associated with the use of fonts and typefaces and the different licenses brands employ to mitigate risk.
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NIL and Athlete Sponsorships: The Changing Landscape
Event Recaps September 14, 2021James Johnston and Andrew Richman from Davis & Gilbert LLP discussed how the relationship between colleges and student-athletes is undergoing a rapid and transformational change, affecting not only the sports media and sports marketing landscapes but also the sports themselves.
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Recent FTC Changes and What They Mean for Consumer Protection Enforcement
Event Recaps September 14, 2021Linda Goldstein of the law firm BakerHostetler LLP discussed a recent court case with legal implications for the FTC, along with the Commission’s concerns about so-called “dark patterns” and AI.
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Strengthening Sales and Marketing Alignment Through Purpose
Event Recaps September 14, 2021Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.
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Sustainability 2.0: The Future of "Green" Claims
Event Recaps September 14, 2021Sustainability should be the top of mind for every marketer, not just to do the right thing, but to appeal to consumers who rather support brands that are environmentally aware and seeking to make a difference. During the pandemic, consumer behavior changed in that many wanted to support businesses that prioritize sustainability.
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The Intersection of IP, Marketing Claims, and Data Ethics in Digital Campaigns
Event Recaps September 14, 2021Finnegan, Henderson, Farabow, Garret & Dunner, LLP and T-Mobile discussed the many ways brands can be liable for copyright infringement and explored how to avoid liability for using unlicensed content in digital campaigns.
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Conveying Your Brand Values Using Storytelling
Event Recaps September 9, 2021Adam Palmer from GoDaddy’s brand team discussed how to build ownable messaging that translates into brand love and affinity, along with some of the challenges B2B and B2C businesses have in developing content.
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Marketing and Media Considerations for Reaching 70 Million Neurodiverse Americans
Event Recaps September 9, 2021Understood.org CMO Nathan Friedman outlined some of the ways that marketers have been neglecting Americans with learning or thinking differences and how brands and marketers can take steps to create a more inclusive environment for these individuals, both within their own companies and society at large.
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NFTs 2.0: What’s Next?
Event Recaps September 9, 2021R3’s Greg Paull and Jason Velliquette reviewed best practices when working with non-fungible tokens (NFTs) as part of a larger content strategy and how the nature of these products is set to transform the relationship between brands and consumers.
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The Power of Paid
Event Recaps September 9, 2021Andrea Port, VP of social marketing, public relations, and brand strategy at Kohl’s, shared her brand’s approach to pairing paid social with influencer content and some successes they’ve had using the tactic.
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Examples of Exceptional Donor Experiences in Direct Response
Event Recaps August 27, 2021Four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy
Event Recaps August 27, 2021During the 2020 holiday season, Defenders of Wildlife tasked Data Axle's nonprofit team with creating a unique CTV campaign to raise brand awareness, engage prospective donors, and boost fundraising.
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Pave the Way for a Cookie-Less World
Event Recaps August 27, 2021After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this session, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Event Recaps August 27, 2021In this session, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Event Recaps August 27, 2021Easterseals President and CEO Angela F. Williams has leveraged her years of leadership in the corporate and nonprofit sectors to re-energize the organization's brand through marketing and advocacy strategies designed to broaden equity, inclusion, and access for the one in four Americans living with disability today.
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