Event Recaps
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Building Up Recurring Revenue You Can Count On
Event Recaps August 26, 2021The USO and its partner MissionWired described how it has cultivated a base of recurring donors.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Event Recaps August 26, 2021Speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.
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Digital Transformation: Building a Program for the Road Ahead
Event Recaps August 26, 2021Speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Fire Up Your Email Program: Automation, Strategy, Creative
Event Recaps August 26, 2021Central Park Conservancy shared the strategy behind revamping its email program, including its new approach to messaging and design, its deep dive on solving deliverability issues, and how it implemented marketing automation.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Event Recaps August 26, 2021The nonprofit sector is steeped in doing what's right. It must now contend with a corporate sector that has had to rethink their contributions to the world and are now prioritizing social purpose. It's time for collaboration across the divide.
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Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response
Event Recaps August 26, 2021Meals on Wheels shared its process for testing its direct mail program and how it used advocacy to drive results.
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Event Recaps August 26, 2021Speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.
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No Mo’ Silos! The Importance of Planning Holistically
Event Recaps August 25, 2021Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.
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Up, Up, and Away!
Event Recaps August 25, 2021Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Utilizing Platforms to Engage Millennials in Your Mission
Event Recaps August 25, 2021In this session, learn about Shriners Hospitals for Children’s digital celebrity video series, which achieved tremendous success in donor engagement and revenue, specifically with a younger audience, by leveraging new channels like IGTV and YouTube Giving Fundraisers to generate excitement and interest.
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Building a Brand Through Community
Event Recaps August 20, 2021David Berkowitz, founder of Serial Marketer, shared recommendations on bringing people together around shared interests, ideas, and needs.
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How This Brand Spoke to the LGBTQ+ Community
Event Recaps August 20, 2021John Frieda Haircare leaned into its brand purpose to celebrate Pride Month and leveraged retailer programs to help further amplify their partnership with GLSEN and voices in the LGBTQ+ community.
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Behind Cooper Tire's Hybrid In-House Strategy
Event Recaps August 19, 2021For years, Cooper Tire relied on its agency to own and manage media, from owning tech contracts to executing the buys. In this session, learn how a series of events inspired Cooper to re-evaluate their strategy in 2019 and bring a portion of media in house.
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Benchmarking Your Customer Experience Management Strategy
Event Recaps August 19, 2021John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.
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VMware/Aquent Studios: Identifying and Developing a Trusted Creative Partner Relationship
Event Recaps August 19, 2021In this session, learn about VMware's approach to in-house creative operations and their journey of maximizing scalability and capacity and freeing up valuable internal bandwidth to focus on the highest impact work, all while identifying and developing a trusted creative partner relationship with Aquent Studios.
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Data Strategies — From Overload to Insights
Event Recaps August 18, 2021In this session, learn how marketers can turn their data overload into usable insights to shape future campaigns by understanding the metrics and KPIs that are actionable and most effective to their businesses.
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Driving the Movement to Zero Emissions
Event Recaps August 18, 2021Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. As the company prepares to roll out 30 new electric vehicles, Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future.
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How a Media Data Model Can Unlock Significant Value
Event Recaps August 18, 2021Many times, marketers focus on high level campaign metrics as a way of defining success. However, Ravi Patel, director of media products at PwC, helped marketing leaders understand what a connected media data model looks like and what value it can unlock.
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Pepsi and 7-Eleven Drive Sales of Pizza and Pepsi
Event Recaps August 18, 2021Learn how Pepsi’s shopper team leveraged advanced data and digital video partnerships to drive greater cultural relevance, elevate appetite appeal, and drive sales of Pepsi and Pizza at 7-Eleven.
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Putting Customers at the Center of Digital Financial Services
Event Recaps August 18, 2021Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.
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