Event Recaps
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Game On: Exploring The Future of Brands and Video Games
Event Recaps May 29, 2024Adam Keaney, general manager of PlayerWON, and Joost Van Dreunen, a gaming industry expert and faculty member at the NYU Stern School of Business, discussed the evolving landscape of video games and how brands can adapt to harness this powerful medium for marketing and engagement.
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Harnessing the Power of La Cultura for Growth
Event Recaps May 29, 2024Although considered a minority segment in the U.S., Hispanics are anything but minor. U.S. brands are harnessing the power of La Cultura — the heart and soul of Hispanic identity — to achieve business growth.
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Kia's Accelerate the Good Initiatives
Event Recaps May 29, 2024In this session, speakers from Kia discussed the integration process for a comprehensive social impact program and how they are infusing DEI efforts within their marketing.
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Maximizing the Value of the Business Resource Groups
Event Recaps May 29, 2024Kaiser Permanente business resource groups (BRGs) help them foster and support an inclusive work environment and advance equity. In this session, Glenn Oyoung shared key learnings about BRGs that will make a positive impact in any organization.
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Podcasting Renaissance
Event Recaps May 29, 2024Explore the surge in Black-hosted podcasts—from personal stories to social justice discussions. How can brands collaborate with podcasters to authentically engage Black audiences.
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Unlocking Opportunities: Insights on Asian-American Media Engagement and Representation in Advertising
Event Recaps May 29, 2024In this session, Stacie de Armas and Carlos Santiago discussed Asian-American consumer trends and media engagement. They provided a dual perspective on the opportunities and challenges of engaging Asian-American audiences effectively.
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A Guide to Empathetic Marketing Operations
Event Recaps May 23, 2024During a May 2024 meeting of ANA’s Marketing Operations and Transformation Forum Committee, Kayla Silverstein shared ideas for harnessing the power of empathy in the change management efforts that are so critical to marketing operations.
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Best Practices of AI Governance
Event Recaps May 23, 2024Krista Sande-Kerback offered platform-agnostic solutions to tame the AI beast.
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How EXOS Reshaped Its Brief Process to Drive Efficiency and Brand Success
Event Recaps May 23, 2024EXOS’ Scott Berchman reviewed how his organization completely revamped its internal briefing process to create more efficiency, facilitate more collaboration, and ultimately build a stronger and more consistent brand.
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Whisky with a Higher Purpose
Event Recaps May 23, 2024In this session, hear how the world’s largest B Corp and Regenified Certified Distillery and Bourbon continues to push the boundaries of the industry through its many “Force For Good” initiatives.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Event Recaps May 22, 2024Riham El-Lakany, former CMO and CCO at BJC HealthCare, and Eric Feige, managing director at VShift, discussed why having a composable technology infrastructure is beneficial, and how to sell it internally and get stakeholders to believe in and align with it.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Event Recaps May 22, 2024Hear from a Digital Asset Management Industry legend and thought-leader David Lipsey on the critical foundational role that DAM’s are playing in the modern martech stack and how generative AI is a game-changer in modernizing the digital content supply chain.
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How Brands Can Drive Global Content and Personalization at Scale
Event Recaps May 22, 2024Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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Six Tips for Marketing Operations
Event Recaps May 22, 2024During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, General Motors’ Sonali Mathur offered six recommendations to guide organizations’ approaches to marketing operations.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Event Recaps May 22, 2024Sonny’s BBQ’s Peter Frey shared the journey of a brand with rich, traditional roots as it navigates through today’s modern digital landscape. This session showcased how integrating cutting-edge data analytics can rejuvenate and redefine the essence of heritage brands.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Event Recaps May 21, 2024In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Event Recaps May 21, 2024Creative is still the key driver of growth and customer engagement where technology and data are vital to amplifying that great creative and getting it to the right customer at the right time and place with the right message.
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Eight Things You Didn’t Know About Retail Media
Event Recaps May 21, 2024During a session at a May 2024 meeting of the ANA’s Commerce Marketing Committee, consultant and analyst Andrew Lipsman shared eight facts that illuminate what makes retail media so valuable and how to capitalize on it, as well as the challenges that still dog the channel.
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Evolving Retail Media Networks Performance
Event Recaps May 21, 2024Intel’s Ian Freitas joined the ANA’s Commerce Marketing Committee to discuss how his brand approaches modern marketing challenges using retail media networks (RMNs), how it measures those efforts, and how it thinks about resource allocation.
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Explore Today’s Challenges That Marketing Technology and Operations Leaders Are Facing and What They Are Doing About It
Event Recaps May 21, 2024During a session held at the ANA’s 2024 Marketing Technology for Marketers Conference, a panel of experts from across an array of industries shared their recommendations for approaching some key priorities of martech technology professionals.
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