Event Recaps
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How Does an Identity Graph Impact Your Martech Stack?
Event Recaps May 21, 2024The Identity Graph strategy you use is the often-unsung hero in your MarTech stack, impacting effectiveness and insight at every step of the campaign. This session provided examples and perspective on key decisions and considerations that are sometimes unconscious.
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Kellanova’s Data and Martech Transformation
Event Recaps May 21, 2024Nicole Vinson, global VP at Kellanova, joined Aaron Fetters, CEO of Transparent Partners, to share details of their marketing transformation journey referencing major evolutions within their consumer data strategy, martech stack, measurement approach and operating models.
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Sharing the Keys to Unlock Content Orchestration to Enable Global Complex Personalization — From Ideation to Archive
Event Recaps May 21, 2024In this session, hear about Hilton’s journey to creating a global digital content supply chain that supports complex personalization via customer journey mapping, composable creative assets and dynamic creative optimization in 21 languages.
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The State of Martech 2024: Marketing in the Age of AI
Event Recaps May 21, 2024Marketing and marketing technology are changing significantly, as AI reshapes the landscape of what is possible and what is expected. HubSpot's Scott Brinker explained these changes — avoiding jargon and hyperbole — and provided guidance on how to navigate them successfully.
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Three Developments in Martech and Their Impact on Marketers
Event Recaps May 21, 2024During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, Eddie Drake, industry principal at Snowflake, described the impact and benefit of three developments that are reshaping marketing, as well as the action steps that those developments demand from marketers.
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Brand Identity Strategy for an Addressable Future
Event Recaps May 20, 2024In this session, learn how to maintain and build on your approach to cross-channel media through first-party data and identity resolution to enable addressable marketing in the coming years.
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Building a Strong Attribution Strategy
Event Recaps May 20, 2024In this presentation, Adroll’s Cathy Bergstrom walked through a few of the commonly used attribution models, discussed how they can be applied to businesses, and reviewed how to use them to test and adapt.
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Data Compliance Workshop — Addressing Data Compliance in a Cookieless World
Event Recaps May 20, 2024This workshop, led by Compliant, offered tools and strategies to improve your data compliance profile and reduce regulatory and reputational risk.
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Heineken’s Secret Brew to Connecting with Customers
Event Recaps May 20, 2024Heineken shared its eight-pronged framework for engaging consumers across its online channels, using the recent revamp of its online journey to illustrate its application.
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Is Your Martech Helping You Reach New Customers?
Event Recaps May 20, 2024Acxiom’s head of consulting Jess Simpson looked at the intersection of composable tech, creativity, and consent to help brands reach new audiences and acquire new customers.
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10 Tips to Grow ROI Using An ABM-Based Approach to IRL Events
Event Recaps May 16, 2024In today's data-driven landscape, B2B marketers understand the importance of maximizing ROI from in-person events. This session delved into actionable strategies rooted in ABM principles aimed at elevating event success and driving tangible business outcomes.
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How Chevron Lubricants and Quarry Leveraged ABM
Event Recaps May 16, 2024Walt Collier (Americas commercial sector manager at Chevron) and Peter Harrington (senior director demand marketing at Quarry) unpacked how they applied the eight tenets of account-based marketing (ABM) to make Chevron Lubricants’ first ABM campaign a big success.
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Keeping the Credit(s) In-House
Event Recaps May 16, 2024Speakers discussed the role of reputation and trust, the importance of agile production, and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.
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Making the Case for Creatives as Business Decision-Makers
Event Recaps May 16, 2024Navy Federal Credit Union shared five paradigm shifts that reposition creatives as valuable stakeholders in organizational decision-making.
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Maximizing In-House Resource Value: Beyond Time-to-Market Metrics
Event Recaps May 16, 2024Brittney Wacholz from Boston Scientific explored strategies for measuring and maximizing the value of in-house resources, with a focus on return-on-ad-spend (ROAS) as a key metric for resource allocation and revenue attribution.
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These Operating Principles Turned DoorDash’s In-House Agency into a Powerhouse
Event Recaps May 16, 2024DoorDash’s Mariota Essery and Eli Velez discussed how the brand’s in-house agency, called “Superette,” works. They covered the operating principles that guide the agency and provided a case study for how those principles are put into practice.
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AI Is Ready, Right Now, For In-House Creative Agencies
Event Recaps May 15, 2024R/GA explored the AI tools being used by today’s leading marketers and how they are being applied practically to redefine in-house creative capability.
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An In-House Media Center of Excellence’s Five Priorities: Lenovo’s Story
Event Recaps May 15, 2024During a session at the ANA’s 2024 In-House Agency Conference, Lenovo’s In-House Media Center of Excellence described its five priorities and how they yield both tangible and intangible benefits for the organization.
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How Lilly Marketing Studios Sourced In-House Talent Globally
Event Recaps May 15, 2024Chris Worden, associate VP of marketing operations of Lilly Marketing Studios at Eli Lilly & Co., spoke about the challenges and opportunities that come with offshoring as well as key performance indicators that are worth measuring to track success.
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Inside the Planning Process for Best Buy’s New 70,000 Square Foot Content Studio
Event Recaps May 15, 2024Best Buy’s Heidi Tuneberg highlighted her brand’s new production studio, outlining the reasons why it was needed, how she and her team obtained funding for the project, and the ways in which it has enabled content innovation.
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