Event Recaps
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Lessons in Collaboration from an External Agency POV
Event Recaps May 15, 2024Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.
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Q&A with Patti Cocciolo, Vice President, Global Brand Marketing, Head of The Hatch at Cisco
Event Recaps May 15, 2024During a session at the ANA’s 2024 In-House Agency Conference, Patti Cocciolo fielded questions about her in-house agency at Cisco.
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Space for All: Advancing Diversity, Inclusion, and Equity in STEM
Event Recaps May 15, 2024Former NASA aerospace engineer Aisha Bowe spoke of the importance of diversity, equity, and inclusion in STEM fields.
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The Best in Show Qualities of the Aflac Studio
Event Recaps May 15, 2024In 2023, The Aflac Studio, in-house creative agency of Aflac, created the film The Park Bench, which drove broader awareness around the health and wealth gap in America and the disparities surrounding medical debt. In this session, learn how The Aflac Studio is structured to support Aflac's core business strategies.
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Unleashing Consumer-Led Marketing Activations
Event Recaps May 15, 2024Wolverine Worldwide VP of innovation Kate Pinkham explored the dynamics of co-locating an in-house agency, consumer insights, and trend forecasting group to inspire great creative.
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A 21-Step Process to Streamline In-House Work
Event Recaps May 14, 2024During a session held at the ANA’s 2024 In-House Agency Conference, Securian Financial described the 21-step process its in-house agency has developed to streamline the process of responding to business partners’ requests.
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AI Adoption in Marketing — The Game Changer You Can’t Afford to Ignore
Event Recaps May 14, 2024The adoption of AI for marketing is no longer just an option — it's a necessity. Knotch surveyed over 200 marketing professionals, all involved in the creation or optimization of marketing content, in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations.
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ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing
Event Recaps May 14, 2024The ANA and Kimberly-Clark shared broad learnings from the Programmatic Media Supply Chain Transparency study and recommendations on in-housing AdTech contracts.
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Creative Agility: The In-House Agency Difference
Event Recaps May 14, 2024Simon Au, executive creative director of The Kitchen, North America, talked about how he motivates his team to balance speed with substance to create award-winning work.
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Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
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How This Messaging Framework Can Cut Through Algorithms and Drive Business Success
Event Recaps May 14, 2024Free the Work’s Pamala Buzick Kim discussed her 3H Framework, a philosophy she developed through years of DEI advocacy work that strives to supercharge marketing messaging via understanding and empathy.
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Navigating the Political and Policy Landscape: Insights for Nonprofits
Event Recaps May 14, 2024The ANA’s Laquan Austion and Senny Boone provided a comprehensive overview of the current political and policy landscape affecting nonprofits, focusing on key issues such as postal regulations, data privacy, and charitable giving incentives.
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Navigating Tomorrow's Marketing Landscape: Insights for Nonprofits
Event Recaps May 14, 2024This presentation aims to explore the “What,” “So What,” and “Now What” of the future of marketing, specifically tailored to the unique needs and challenges faced by nonprofits.
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Predict, Optimize, Achieve: Empowering In-House Agencies to Amplify ROI
Event Recaps May 14, 2024This session is for the in-house agency leaders eager to take control of forecasting and reporting. Matt Hertig, CEO of ChannelMix, advised in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.
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Strategies in a High-Intensity Fundraising Competition
Event Recaps May 14, 2024In this session, Drexel University’s Gil Peleg dove into the competitive landscape of fundraising and the strategies nonprofit managers and policymakers should be prioritizing to maximize donations.
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10 Tips to Help Nonprofits Become More Nimble Fundraisers and Marketers
Event Recaps May 9, 2024During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.
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A Pulse Moment in NYC: A Look into Citizens Activation Strategy as Official Bank of the 2023 TCS NYC Marathon
Event Recaps May 9, 2024Citizens discussed how its newest partnership with the TCS New York City Marathon and New York Road Runners resulted in double digit spikes in awareness among New Yorkers.
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Google Update on Responsible AI in Digital Advertising
Event Recaps May 9, 2024Representatives from Google outlined the tech giant’s approach to responsible AI and ad content disclosures — highlighting potential issues with efforts to mitigate deception.
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How to Build a Brand Universe
Event Recaps May 9, 2024Marc Simons, co-founder of Giant Spoon, and Emma Rathe, head of event marketing at Reddit, Inc., discussed how to build format-agnostic brand universes that transform your business.
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Seven Principles to Guide Cannabis Advertising
Event Recaps May 9, 2024At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.
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