Event Recaps
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Emerging Trends, Rapid Shifts, and Seismic Disruptions in Media
Event Recaps May 6, 2024Joanna O’Connell, chief intelligence officer at Omnicom Media Group, reviewed emerging trends, rapid shifts, and seismic disruptions in the media landscape, while also providing some tips for how to respond and continue to drive business growth.
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Getting Paid What You’re Worth
Event Recaps May 6, 2024Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Keys for Safeguarding the Digital Media Ecosystem
Event Recaps May 6, 2024Jason Kint, CEO at Digital Content Next, outlined three priorities for marketers as they navigate the digital media ecosystem: the elimination of waste, the cultivation of audiences’ trust, and the promotion of free choice in the ecosystem.
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Marketing Procurement as an Attractive Career Path
Event Recaps May 6, 2024Marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.
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The Case for Bringing Production Inside
Event Recaps May 6, 2024In 2023, Bayer Consumer Health expanded the remit of its four-year-old in-house agency (known internally as "ContentHaus") to include decoupled production — effectively centralizing all third-party production management, from asset planning to pre-pro to post.
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ANA Programmatic Media Supply Chain Transparency Study
Event Recaps May 5, 2024ANA’s Bill Duggan discussed the recommended action steps from the recent Programmatic Media Supply Chain Transparency Study to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Cost of the Pitch (Pt. II): The Rise of Value and Importance of Relationships
Event Recaps May 5, 2024This session explored the elements perceived to be most important in building successful long-term relationships between agencies and their marketing clients.
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Madison Avenue Needs a New Business Model
Event Recaps May 5, 2024The predictability and reliability of client fees has been declining for decades – it is much harder for Madison Avenue to achieve targeted growth. In this session, learn why vigorous management change programs must be put in place and executed before AI advances too far.
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Transforming Marketing Through Partnership: The Charles Group and Chico’s/Aveda Executive
Event Recaps May 5, 2024This session brought together key figures from Chico’s/AVEDA and The Charles Group to delve into the intricacies of their partnership, spotlighting the strategic moves that paved the way for their AOR selection.
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Diageo: Fueling the Spirit of Women’s Sports
Event Recaps May 3, 2024Tracy Doyle, SVP of brands in culture at Diageo, discussed the enormous opportunity for brands that are sponsoring women’s sports, while also highlighting a few case studies on how Diageo’s own brands are innovating in this space.
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How Brands Can Navigate the Upcoming Election
Event Recaps May 3, 2024How should brands prepare for the 2024 election cycle? Speakers from Ipsos discussed how scenario planning can help transform election tension into proactive strategic conversations, and provided practical tips about what you should, and perhaps should not, do as the US heads to the ballot box.
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Opening Remarks of the 2024 ANA Gender Equality Conference
Event Recaps May 3, 2024In this session, ANA CEO delivered the opening remarks of the 2024 ANA Gender Equality Conference.
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Pursuing Equitability in Representation of and Measurement for Women
Event Recaps May 3, 2024A panel session held during the 2024 ANA/SeeHer Gender Equality Conference convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
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Breaking Barriers: Championing Progress in Women’s Sports
Event Recaps May 2, 2024A panel of media representatives from across the marketing industry came together to discuss how leading media companies are capitalizing on the rising popularity of women’s sports.
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SeeHer GEM® Suite of Tools Drive Business Growth Globally
Event Recaps May 2, 2024This session shares insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.
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The Future of Ad Tech
Event Recaps May 2, 2024Greg Kahn, CEO of GK Digital Ventures, reviewed some of the ways in which ad tech is poised to overhaul and supercharge marketing. He touched on topics like artificial intelligence (AI), spatial computing, gaming, and the blockchain.
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The Japanese State of Gender Equality in Advertising
Event Recaps May 2, 2024Yuko Furuichi, president and CEO of Comexposium Japan, gave a comprehensive overview of the state of gender equality in advertising in Japan.
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AI and the Evolution of Search: How Brands Can Adapt to a Transforming Landscape
Event Recaps May 1, 2024Razorfish's Amos Ductan explored some of the early search trends in AI and what brands need to know to stay ahead in this rapidly changing environment.
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Beyond Age and Gender: Navigating the Era of Advanced Audiences
Event Recaps May 1, 2024In this session, Nielsen’s Matt Devitt focused on how the company has evolved its existing data-driven-linear strategy to a cross-platform advanced audience product suite underpinned by unique identity platforms, big data, and robust first and third-party audience integrations.
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From Pixels to Picassos: Exploration of the Impact of Ad Creative on Ad Delivery and Considerations for Measurement
Event Recaps May 1, 2024Kyle Shank, director of media technology, analytics, and operations at The Hershey Company, provided an overview of the role that ad creative experiences play in many auction-based environments as well as practical considerations for conducting rigorous creative experimentation on major digital platforms.
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