Event Recaps
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P&G’s Ongoing Commitment to Multicultural Marketing
Event Recaps October 12, 2023For the seventh consecutive year, Marc Pritchard delivered a keynote address at the ANA Multicultural Marketing & Diversity Conference — this time joined by Lela Coffey, P&G's VP of multi-cultural business acceleration. Pritchard and Coffey shared new case studies from P&G brands and thoughts on how multicultural marketing needs to continue to evolve.
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Regulatory Focus: What's Next for Your Nonprofit Marketing and Fundraising Policy
Event Recaps October 12, 2023In this session, learn what is happening on data privacy at the state level, what the USPS is up to with its transformative plans and pricing that may impact your work, and what can we expect from Congress and the Administration as the year proceeds.
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Securian Financial: 99% Alignment — How Process Keeps the Creative Team Fresh (and Happy)
Event Recaps October 12, 2023To improve creativity from Securian Financial's in-house team, director Donovan Stohlberg looked inward rather than outward. Here, he detailed the before-and-after story of his in-house creative team remodeling to maximize existing resources.
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Six Traits of Innovative Cultures
Event Recaps October 12, 2023The management consultancy Rios Partners identified six traits of innovative cultures.
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The Barbie Evolution: An Icon in a Diverse World
Event Recaps October 12, 2023Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
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The Crawl, Walk, Run, and Bicycle Steps to Supercharge Your Growth with Generative AI
Event Recaps October 12, 2023How do you get the growth, personalization, customization, and satisfaction or AI without the negatives? Nick Ellinger, Chief Brand Officer at Moore and author of The Perfect Donor Communication, discussed the opportunities, perils, and steps you can take to have responsible AI growth practices.
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The Growing Power of the Multicultural Majority
Event Recaps October 12, 2023Representatives from the Hispanic Marketing Council and the Asian American Advertising Federation shared key takeaways from an update to the organizations’ 2020 study, The Multicultural Majority.
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Using Generative AI to Advance Influencer Marketing
Event Recaps October 12, 2023Razorfish and Church & Dwight (which includes such brands as Arm & Hammer) addressed an ANA 1-Day Conference to share thoughts on how generative AI can be leveraged in the field of influencer marketing and also identified numerous tools that can be used for each application of generative AI.
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Using Influencers and a Jingle to Launch a Heritage Brand on TikTok
Event Recaps October 12, 2023Knowing their jingle has historic roots, Nationwide wanted to make a splash featuring their artist and musician partners along with influencers, sports talent, and even their own employees. Learn how the brand tapped celebrities from Peyton Manning and Brad Paisley to HER to lead their strategy.
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Addressing the Teen Mental Health Crisis: The Ad Council’s "Sound It Out" Campaign
Event Recaps October 11, 2023The Ad Council and its partner Amazon gave an overview of a campaign that they developed to spark dialogue between teens and their caregivers about difficult emotions.
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AI for Humanitarian Action
Event Recaps October 11, 2023Microsoft gave an overview of some of the many ways in which it is leveraging AI to benefit humanity and the planet.
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Authentic Engagement of New Audiences — How St. Jude Turned Gamers into Donors
Event Recaps October 11, 2023St. Jude PLAY LIVE attracts thousands of gamers and content creators to show off their skills and raise funds and awareness for childhood cancer research and treatment. Learn how ALSAC/St. Jude harnesses this engagement to develop marketing strategies to convert these relationships into a solid donor base.
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Driving Equality and Impact Through Branded Storytelling: "More Than That with Gia Peppers" and Why Diversity Is a Winning Strategy
Event Recaps October 11, 2023dentsu shared how it developed its award-winning radio show turned limited TV series, More Than That with Gia Peppers, to explore issues impacting the Black community and share what partner brands are doing to drive impact.
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Evolving and Elevating Content Marketing at an Established Brand
Event Recaps October 11, 2023As new consumer trends surface, evolution is the name of the game for marketers working to continue to grow established brands and serve the varied needs of their audiences.
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How Lowe’s Leverages Data to Build the Brand and Create Lifetime Loyalty
Event Recaps October 11, 2023Amanda Bailey of Lowe’s shared some key actions her team has taken to ensure data is optimized and leveraged to drive consumer engagement and sales.
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How to Turn Direct Mail into an Omnichannel Experience
Event Recaps October 11, 2023Christopher Karpenko from the United States Postal Service (USPS) discussed how to craft an omnichannel strategy that reflects the reality of how consumers live now, their changing expectations, and how to adapt with new marketing tools designed to fuel marketing success.
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Leading with Inclusivity and Growth in Good Times and Bad
Event Recaps October 11, 2023Representatives from the Alliance for Inclusive and Multicultural Marketing shared insights from a survey of 2,300 consumers and discussed the business impact of making investments in multicultural marketing.
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Lexus’ Approach to Reaching Diverse Audiences
Event Recaps October 11, 2023Lexus CMO Vinay Shahani described Lexus’s approach to multicultural marketing and shared several examples of the ads that the approach has resulted in.
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Opening Keynote of the 2023 ANA Multicultural Marketing & Diversity Conference
Event Recaps October 11, 2023In her keynote at the 2023 ANA Multicultural Marketing and Diversity Conference, Ann Mukherjee, chairman and CEO at Pernod Ricard North America, championed the importance of diverse representation in marketing.
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Psych Power: Using Persuasive Psychology to Accelerate in a Crowded Market Description
Event Recaps October 11, 2023Bob Gunia, champion for Brand Marketing at Physicians Mutual, and Jake McKenzie, CEO of Intermark Group, the nation’s largest psychology-driven marketing firm, shared how psychological insights about their customers gave them the confidence to take bold steps in branding.
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