Event Recaps
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Reaching Multicultural Audiences with Lifesaving Information
Event Recaps October 11, 2023The American Heart Association shared some of the ways that it reaches diverse audiences.
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Reckitt Brands: Among Some of the Most Trusted Brands by Multicultural Consumers
Event Recaps October 11, 2023In this session, Reckitt shared how it leveraged consumer insights to engage the Hispanic community.
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Strategically Leveraging HBCUs to Attract Black Talent into Your Organizations
Event Recaps October 11, 2023Dr. Van Sapp, dean of Saint Augustine's School of Business, Management, and Technology, shared best practices about how to attract Black talent, specifically Black talent from HBCUs, into your organizations.
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The Changing Landscape of Charitable Giving: Findings from the “Giving USA” Report
Event Recaps October 11, 2023Giving USA is an annual report on philanthropy in the U.S. that has been issued since 1955. The latest edition of the report sheds valuable light on recent changes in donor behavior in the country.
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The Nonprofit Marketer’s Guide to Donor Trust
Event Recaps October 11, 2023Amanda Wasson of the RKD Group, a nonprofit consultancy, cited data that highlights the importance of cultivating trust with donors and went on to identify numerous steps that nonprofits can take to promote trust.
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The Power of Print Marketing: How to Integrate Channels and Manage Costs to Maximize Reach
Event Recaps October 11, 2023A panel of experts shared data on how consumers engage with direct mail, provided a case study on an effective omnichannel campaign that included print, and highlighted some action steps marketers can take to shore up their own direct mail programs.
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Unlocking Loyalty: Five Research-Driven Insights
Event Recaps October 11, 2023Customer loyalty is much more nuanced than points-based rewards programs! Explore five research-backed strategies with real-world examples from brands like Patagonia, Lego, Native and more.
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What Happens in Vegas … Is Multicultural
Event Recaps October 11, 2023Las Vegas is one of the most popular travel destinations in the world. The Las Vegas Convention and Visitors Authority has a very robust marketing plan, including to the multicultural segments of Asian, Hispanic, and LGBTQ, and shared how it connects with multicultural entertainment enthusiasts.
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Accessibility Through Inclusive Design: Mastercard’s Touch Card
Event Recaps October 10, 2023Cheryl Guerin, EVP of global brand strategy and innovation at Mastercard, presented on the brand’s Touch Card, an innovative concept striving to make bank cards more accessible for the visually impaired.
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ANA LGBTQ+ Marketing Inclusion Survey
Event Recaps October 10, 2023Two years after its first study, the ANA again reached out to its members to see how sentiment has changed toward LGBTQ+ inclusive marketing. In this session, get a look at the results from 2023 ANA LGBTQ+ Marketing Inclusion Survey and how we can better support this community in advertising and in the workplace.
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How to Engage Authentically with South Asians
Event Recaps October 10, 2023Speakers from Ethnicity Matters and TD Bank discussed the importance of committing to authentic engagement with South Asians.
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The New Longevity Is Here
Event Recaps October 10, 2023As the world’s population is living longer, the 50+ consumer is going through a radical redefinition, and brands need to pay attention. In this session, learn how brands, agencies, and creators are addressing this — with new media approaches, advertising, and contemporary representation of the 50+ consumer.
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The NFL on the Business Imperative of Supporting the LGBTQ+ Community
Event Recaps October 10, 2023A panel of experts discussed the importance of — and business reasons for — standing by LGBTQ+ individuals, staying true to your brand’s values, and ignoring a fringe anti-LGBTQ+ audience that does not represent the views of the majority.
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Attendance, Attention, and Distraction: What It Takes to Achieve Brand Impact
Event Recaps October 6, 2023Phillip Lomax, EVP of business development at MediaScience, discussed the endeavor to revolutionize how to approach attention and distraction within the industry.
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Navigating the Digital Frontier: The Democratization of Ad Measurement and Data in a $600 Billion Industry
Event Recaps October 6, 2023In this session, hear from ad tech visionary and serial entrepreneur, Jonah Goodhart, one of the industry’s most influential figures.
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A Refreshed Brand Positioning for Tate’s Bake Shop
Event Recaps October 5, 2023Cookie brand Tate’s Bake Shop shared a high-level view of the refreshed brand positioning that it is developing with its agency, VCCP.
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Are Influencers Part of Your DEI Strategy?
Event Recaps October 5, 2023In this session, learn what Gen Z expects from brands from a DEI standpoint, how influencers are a critical part of a brand’s overall DEI strategy, how influencers can help brands reach more diverse audiences authentically, and how to avoid costly missteps when partnering with diverse creators.
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The Mini Game with Mega Impact: How Activision Blizzard's Candy Crush Gamified Prada Candy
Event Recaps October 5, 2023In this session, learn how Prada Candy became the first beauty label to launch a mini-game in Candy Crush, yielding show stopping results while showcasing the superpower of mobile gaming and the potential for brands to tap in.
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Diageo: The Value of a Partnership Mindset in Media Procurement
Event Recaps October 4, 2023The strongest procurement teams prioritize their internal and external partnerships. In media procurement, being a valued partner means being educated on the evolving media landscape, advocating for transparency, and thinking proactively to anticipate changes.
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Finding Media and Marketing Efficiencies Through Industry Common Practice and Standards
Event Recaps October 4, 2023ANA senior vice president of Media and Measurement, Jason Trubowitz, reviewed the need for the Media & Measurement Leadership Council (MMLC) given the present state of media, lack of standards and related inefficiencies, and the current MMLC initiatives directed at addressing these most pressing issues.
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