Event Video
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ANA 2021 Measurement & Accountability Conference in Two Minutes
Event Soundbites December 9, 2021In this video, get a two-minute overview of the 2021 ANA Measurement & Accountability Conference.
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Creating a Complementary — and Results-Driven — Approach with Addressable and CTV
Webinar Rewinds December 9, 2021In this webinar, learn how advertisers are taking advantage of addressable TV to understand where to reach audiences, improve the relevancy of their media, and measure the results of their cross-screen campaigns.
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How The Glenlivet Measures Experiential Efforts Like Its NYFW Partnership
Event Soundbites December 9, 2021Using the brand’s partnership with New York Fashion Week as an example, Sona Bajarla, VP of marketing at Pernod Ricard USA, shared how her team at The Glenlivet proves the value of its experiential marketing efforts to the wider organization.
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How Walgreens Uses Measurement to Deliver Mass Personalization
Conference Session Videos December 9, 2021In this video, Walgreens shared how it transformed digitally to meet customers' needs and delivers a best-in-class omnichannel experience.
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Keeping Standards High
Conference Session Videos December 9, 2021In this video, the Media Rating Council (MRC) discussed the progress of their most recent standard regarding outcomes, attribution, and associated data quality.
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Myth Busting In-Game Advertising Measurement
Conference Session Videos December 9, 2021In this video, Frameplay, an intrinsic advertising platform, explored the benefits of intrinsic in-game ads and how they’re measured differently.
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Reimagining Measurement Through Data Clean Rooms
Conference Session Videos December 9, 2021In this video, learn how companies are reimagining their measurement strategy to drive business growth.
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Shape the Future with Your Most Growth-Predictive Customers
Conference Session Videos December 9, 2021In this video, experts from C Space and The Wharton School shared insights on how brand marketers can use customer lifetime value to design a customer-centric strategy that deepens the company-customer relationship while also allowing brands to optimize budget allocation.
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The Glenlivet Transformation Journey to Break New Ground in Single Malt Scotch Whiskey
Conference Session Videos December 9, 2021In this video, marketers from The Glenlivet shared how their team used key insights on consumer perceptions of single malt whiskeys to formulate an innovative brand strategy that would attract new, more diverse whiskey drinkers, including women, young people, and multicultural audiences.
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Video Evolving: Maximizing Media and Measurement
Conference Session Videos December 9, 2021In this video, speakers from marketing analytics technology firm Analytic Partners and Google explored the pandemic’s effect on the video landscape and made recommendations for marketers to improve their media mixes and measurement strategies.
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Accurate Portrayals of Women and Girls in Media Drive Business Growth: A Diversity View
Conference Session Videos December 8, 2021In this video, learn about SeeHer’s ongoing proprietary study, conducted in partnership with SeeHer members and IRI Worldwide, which revealed how critical it is to represent women authentically, particularly women of color, and how "getting it right" is a catalyst of growth.
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ANA's Cross-Media Measurement Initiative: A Cross Vertical Perspective
Conference Session Videos December 8, 2021In this session, an update on ANA's Cross-Media Measurement Initiative and a fireside chat with marketers from Verizon, General Motors, Coca-Cola, and Procter & Gamble to discuss some of the complexities and requirements of a Cross-Media Measurement system.
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Attention in the Programmatic Dimension…and Beyond
Conference Session Videos December 8, 2021The media market will benefit from shared understanding of media quality. In this video, learn how leading advertisers like Mars and MediaCom are using attention metrics to bring the industry one step closer.
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Building a Consumer-Centric Media Ecosystem
Conference Session Videos December 8, 2021In this video, Procter & Gamble’s Kirti Singh examined some critical challenges facing brands and the potential role of responsible data practices and cross-media measurement in addressing them.
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Create a More Sustainable and Responsible Digital Environment
Conference Session Videos December 8, 2021In this video, learn how the Global Alliance for Responsible Media (GARM) is working toward a media environment where hate speech, bullying, and disinformation is challenged and taking steps to ensure personal data is protected and used responsibly when given.
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Embracing a New KPI in Order to Drive True Growth
Conference Session Videos December 8, 2021In this video, Emily Culp, who sits on numerous boards, advocated the use of Customer Lifetime Value as a critical KPI for businesses.
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The Genius Way to Expand Your Market Presence
Conference Session Videos December 8, 2021In this video, find out how Neustar helped Advance Auto Parts successfully expand their presence in a key market and then translate their story to become a 2021 Genius Award finalist.
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Welcome Remarks at the 2021 ANA Measurement and Accountability Conference
Conference Session Videos December 8, 2021Bill Tucker, ANA Group EVP, Data Tech Measurement, and Executive Director, PRAM, welcomed attendees to the 2021 ANA Measurement and Accountability Conference.
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“Full Court” Content Marketing
Conference Session Videos December 3, 2021In this video, Cathay Pacific's Edward Bell explained how his team deployed a two-pronged strategy, integrating "defensive" tactics with growth-oriented "offensive" plays, designed to bring consumers back while also elevating the overall image of the brand.
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Creating Content for Decision Makers
Conference Session Videos December 3, 2021In this video, The Wall Street Journal shared insights, research findings, and best practices that the publication’s branded content vertical, The Trust, leverages when creating new content for partners to help them better engage key decision makers and grow their businesses.
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