Event Video | ANA Marketing Knowledge Center

Inside the ANA’s Upcoming Programmatic Media Transparency Study: Benchmarking Your Brand

Webinar Rewinds February 10, 2022

The programmatic market for too long has been riddled with material issues such as a lack of transparency, fractured accountability, and mind-numbing complexity. In this webinar, PwC and senior ANA stakeholders discussed a new project to study this topic.

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Navigating the Digital Landscape for Outsized Success

Event Soundbites February 10, 2022

Personalization is central to facilitating nonprofits’ navigation of the digital landscape.

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Navigating the Digital Landscape for Outsized Success

Conference Session Videos February 10, 2022

In this video, a panel of veterans from the advertising and nonprofit worlds shared lessons that nonprofits with a digital presence could learn from for-profit brands.

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Resilience in a Time of Turbulence: A Fireside Chat with Habitat for Humanity

Conference Session Videos February 10, 2022

In this video, Habitat for Humanity discussed some of the ways that it has responded to the pandemic and the calls for racial justice that have marked the past several years.

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The Multichannel Donor Myth

Event Soundbites February 10, 2022

The goal of multichannel marketers should be to cultivate multiple gift donors.

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The Multichannel Donor Myth

Conference Session Videos February 10, 2022

In this video, Feed the Children and TrueSense Marketing debunked the myth that multi-channel donors have more long-term value.

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Demystifying Intrinsic In-Game Advertising

Webinar Rewinds February 9, 2022

As agencies and brands level up their media buy strategies with intrinsic in-game advertising, performance marketers around the world are exploring how to best approach measurement in 3D gaming environments. In this webinar, Frameplay's Cary Tilds introduced the NEW metrics for in-game advertising.

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Fundraising Success in a Time of Scarcity

Event Soundbites February 9, 2022

In-office vs. remote workplace: nonprofits find operations benefits in both.

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Fundraising Success in a Time of Scarcity

Conference Session Videos February 9, 2022

In this video, hear from a panel of integrated marketers discussing some of the most challenging and forward-thinking topics in nonprofit marketing today.

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Hot Wheels Discusses Its Plans for Entering the Metaverse and Leveraging Other Emerging Digital Trends

Event Soundbites February 9, 2022

Jennifer Kobashi, global franchise marketing and partnerships for Hot Wheels at Mattel, discusses her brand plans for a future expected to be dominated by emerging digital technologies like NFTs and the metaverse, a unique challenge for a business reliant on the sale of physical products.

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Maximizing Sustainer Revenue Through Machine Learning

Conference Session Videos February 9, 2022

Most organizations have invested heavily in building their sustainer programs over the last few years. In this video, learn how these are a vital component of their revenue stream and why many have diversified their multichannel marketing efforts to ensure that the program will continue its growth trajectory.

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Storytelling for a Six-Second World: Making Flexible Campaigns

Conference Session Videos February 9, 2022

In this video, learn how the City of New York approached the challenge of educating millions of voters about Ranked Choice Voting by breaking the message up into digestible components and giving audiences different ways to access the information, from YouTube clips to long-form print publications.

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Trends in Midlevel Giving: A Coming-of-Age Story

Event Soundbites February 9, 2022

In a COVID environment, communication with mid-level donors has shifted to digital and smaller events.

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Trends in Midlevel Giving: A Coming-of-Age Story

Conference Session Videos February 9, 2022

In this video, learn how data collection is now more comprehensive with a focus on qualitative analysis through in-depth discussions of experiences, wins, and losses.

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Consumer Global Trends for 2022

Conference Session Videos February 3, 2022

In this video, Sheryl Connelly, Chief Futurist at the Ford Motor Company, discussed insights from the recently released 10th anniversary of their annual trend report, which takes a long-term view of the future.

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Fjord Trends 2022 — Trends Shaping the Future

Conference Session Videos February 3, 2022

In this video, learn more about Fjord Trends 2022, an annual set of predictions from Accenture Interactive on what is expected to impact business and society in the year ahead.

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Trends in Media, Influencer, and Content Creation

Conference Session Videos February 3, 2022

In this video, get a fast-paced overview of top trends in three key areas — media, influencer marketing, and content creation.

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What’s Important from CES

Conference Session Videos February 3, 2022

The Consumer Electronics Show (CES) is the most influential technology event in the world. In this video, Dave Morgan from Simulmedia summarized what was most important for marketers to know from this year’s CES.

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CES 2022: What the Latest Innovations Mean for Marketers in a Hybrid World

Webinar Rewinds February 2, 2022

In this webinar, explore what marketers need to know about the top trends from CES 2022 — from addressable TVs and augmented reality to the nascent opportunities in Wearables and IoT — all laddering up to their impact on consumer behavior, buying patterns, and appetite for innovation.

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Assessing the Value of a Brand

Event Soundbites January 27, 2022

Arcadia’s Evan Bashoff discusses how his company determines the value of a brand.

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