Event Video
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Presentation of Winners in the Special Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Tiffany Perkins-Munn Ph.D, Managing Director, Head of Research, Analytics & Data at Blackrock, presented the winners in the special categories at the ANA International ECHO Awards Virtual Gala.
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Welcome to the ANA’s 91st International ECHO Awards
Conference Session Videos April 15, 2021Mark Kaline, SVP, Data and Analytics at the ANA, and Chris Karpenko, Executive Director, Brand Marketing at USPS, welcomed attendees to the ANA’s 91st International Echo Awards.
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Building Trusted Data Connectivity: Informing Critical Decisions at Every Touchpoint
Conference Session Videos April 14, 2021In this video, Neustar explained the importance of a unified approach to data and analytics.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Event Soundbites April 14, 2021To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Session Videos April 14, 2021In this video, Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.
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The Three Social Media Waves of the Black Lives Matter Movement
Webinar Rewinds April 14, 2021In this webinar, Husani Oakley with Deutsch NY discussed the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Soundbites April 14, 2021A key role of marketing analytics for achieving unified measurement is to optimize continuously.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Session Videos April 14, 2021In this video, Molson Coors urged marketers to adopt a unified measurement solution.
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"So Now What?" A Collective Approach to the Cookie Conundrum
Conference Session Videos April 13, 2021In this video, Scott Kozub, head of audience product at Oracle Advertising, discussed the future of identity and what it means to deliver a true portfolio approach to collectively deliver the scale, fidelity, reach, and insights that are demanded of modern marketing organizations in 2021.
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ANA 2021 Data & Analytics Conference In Two Minutes
Event Soundbites April 13, 2021In this video, get a two-minute overview of the ANA's 2021 Data & Analytics Conference.
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Brand Activation Legal Webinar: April 2021
Webinar Rewinds April 13, 2021In this webinar, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, Anna Naydonov and Margaret Esquenet discussed consumer reviews in advertising.
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Building the Data and Analytics Organization of the Future
Event Soundbites April 13, 2021Marketers are more likely to achieve data and analytics goals with a hybrid model of in-house and outsourced capabilities.
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Building the Data and Analytics Organization of the Future
Conference Session Videos April 13, 2021In this video, Michael Harrison, managing partner of Winterberry Group, provided a framework to evaluate and implement the people, process, and technology needed to create an in-house or blended capability.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Event Soundbites April 13, 2021First-party data is crucial to building strong relationships with consumers.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Conference Session Videos April 13, 2021In this video, Josh Blacksmith, senior director of global consumer relationships and engagement at Kimberly-Clark, the CPG company behind brands that include Huggies and Kleenex, shared key ways that data ownership is under pressure and highlighted examples of where this creates tension in the CPG business model.
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Creating a Common Language Around Data
Event Soundbites April 13, 2021A data-driven operating model enables Adobe to run its business with enterprise-wide KPIs.
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Creating a Common Language Around Data
Conference Session Videos April 13, 2021In this video, Adobe discussed its agile and data-driven marketing approach, and how the company is swiftly and effectively acting on insights to deliver innovative, creative campaigns that drive business growth.
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Cross-Channel Attribution with Federated Data
Conference Session Videos April 13, 2021In this video, Dr. Michael Cohen of Marketing Evolution defined data federation and examined some approaches to the process.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Event Soundbites April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Conference Session Videos April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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