Event Video
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How MetLife Deepened Customer Relationships with Insights That Drive Action
Conference Session Videos April 13, 2021In this video, MetLife discussed its new analytical tools and approaches as a way to bring the voice of the customer to those who need it most within the organization in credible and powerful ways.
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Increase Revenue and Conversion with Advanced Micro-Segmentation
Conference Session Videos April 13, 2021In this video, Ericka Podesta McCoy, chief marketing officer at Resonate, shared how brands can improve their audience segmentation, driving increased revenue and conversions.
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Measurement Has Gone to the Cloud
Conference Session Videos April 13, 2021In this video, Scot Richardson from Acxiom discussed how cloud-based computing (servers accessed over the internet) can help with marketing campaign measurement.
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Partnership for Responsible Addressable Media: An Industry Update
Event Soundbites April 13, 2021The Partnership for Responsible Addressable Media (PRAM) is taking a consumer-centric approach to developing privacy safeguards.
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Partnership for Responsible Addressable Media: An Industry Update
Conference Session Videos April 13, 2021In this session, Bill Tucker, Stu Ingis, and Dennis Buchheim, discussed the latest from PRAM (Partnership for Responsible Addressable Media), an organization whose mission is to develop privacy-preserving principles for the industry.
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TURNING DATA INTO ACTION WITH REAL-TIME INSIGHTS
Conference Session Videos April 13, 2021How can a shift to Agile Learning empower a brand to make better data-driven decisions in real time? Join Analytic Partners in conversation with Colgate-Palmolive to find out how they worked together to evolve a holistic measurement program capable of delivering the actionable insights brands need for success in a time of disruption.
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USING FAMILAR DATA TO ERASE TRANSFORMATION
Conference Session Videos April 13, 2021Diving into unfamiliar lines of business can be challenging for an established brand -- particularly when that line of business has traditionally been a competitor to the Brand’s core product line. For the Postal Service, digital marking channels were long perceived as a threat to Direct Mail advertising. Developing digital channels was viewed as antithetical to mail itself by both the Postal Service and customers who relied primarily on Direct Mail as a marketing channel. With the development of the Postal Service’s Informed Delivery feature, metrics for success had to be carefully selected – and shared – to resonate with concepts of success for existing products. This talk will discuss establishing existing measures for success and the evolution of those metrics to be in line with expectations for new products.
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Where to Next with Experiential Marketing
Conference Session Videos April 13, 2021This panel discussion featured the biggest brands and the brightest minds as they shared their thoughts on the future of the industry and highlights of their plans for 2021 and beyond.
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The Post-Normal Consumer: A Forecast for Navigating an Uncertain Future
Webinar Rewinds April 8, 2021In this webinar, learn about seven distinct audience segments and the marketing messages most likely to resonate with them today and into the future.
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Human-Centered Design: Moving from Transaction to Attraction
Webinar Rewinds April 7, 2021In this webinar, learn how a customer-centric approach took the 161-year-old ADA from analog to digital and eliminated the siloed thinking that often encumbers businesses both big and small.
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Leveraging a Strategic Marketing Mindset for Recruitment of University Students
Webinar Rewinds March 31, 2021In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.
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Analytics and AI in Entertainment
Conference Session Videos March 30, 2021In this video, FOX Entertainment and Jumpcut Media discussed how entertainment marketers can leverage AI and analytics to guide campaigns and future productions.
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Applying AI to Marketing Creative Review
Conference Session Videos March 30, 2021In this video, Harvey Raymundo shares how Amex is developing Artificial Intelligence tools to improve the efficiency of its creative approval process, increase speed to market for marketing campaigns, and reduce the brand's reliance on highly manual review processes.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Event Soundbites March 30, 2021Harvey Raymundo from American Express talks about regulatory checks that are hard and easy to automate.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Event Soundbites March 30, 2021Harvey Raymundo from American Express answers whether AI will replace a human marketing compliance reviewer.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Event Soundbites March 30, 2021Harvey Raymundo from American Express explains the common creation tool of his team’s AI-based compliance review process.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Event Soundbites March 30, 2021Harvey Raymundo from American Express explains technology that his team uses to help with the compliance review process.
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Data Ethics and Artificial Intelligence
Conference Session Videos March 30, 2021Marketers have a responsibility to take a closer look at the role and importance of data ethics. While compliance describes what you must do, ethics is about what you should do. In this video, learn why that means being willing to look at biases in data and how those biases can unintentionally get built into systems.
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Social Listening and Customer Analytics
Conference Session Videos March 30, 2021In this video, Stephan Gans from PepsiCo and Jola Oliver from McDonald’s discussed how big brands used social listening to better understand their customers during the COVID-19 health crisis, and how they can continue to do so in the future.
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TRANSLATING ANALYTICS INTO BUSINESS RESULTS
Conference Session Videos March 30, 2021Navin Sharma, Chief Commercial Services Officer of Inspire Brands, will share how his team is creating a comprehensive data & analytics infrastructure that supports each of its iconic brands by strengthening relationships with guests and improving restaurant operations.
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