Event Video
-
How Marketers Can Penetrate the C-Suite
Webinar Rewinds March 24, 2021Jonathan Copulsky, senior lecturer of marketing and executive director of the Spiegel Research Center at Northwestern, shares some key insights and tangible advice with ANA members for how Marketers engage the C-suite and cultivate relationships with the CEO, CFO, et al.
view -
Linking Inclusion to Business Outcomes — Results from ANA’s My Voice Matters Study
Webinar Rewinds March 24, 2021In this webinar, Elliot Lum, EVP, Growth and Community at the ANA Educational Foundation, shared the results of a study measuring inclusion across a variety of dimensions and discussed the implications of these results for different constituencies within the industry.
view -
Partners In Purpose: How Having A Cause Is Central To Lenovo Acquiring + Keeping SMB Customers
Conference Session Videos March 24, 2021This session details how Lenovo and Cargo are building a sustainable, purpose-based marketing and sales program that touches all aspects of the SMB buyer journey and centers on authenticity and community.
view -
Reimagining Growth: A Model for B2B Brands to Move Forward
Conference Session Videos March 24, 2021In this video, Stein IAS offered marketers a model for growth that involved 7 “Growth Layers” and 28 “Growth Priorities.”
view -
So You Did A Rebrand. Now What?
Conference Session Videos March 24, 2021Let’s discuss how NI is making this happen through some of the highlights, gotcha's, and “oh crap” moments that the team have been through while answering the question, "so you did a re-brand, now what?"
view -
The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Event Soundbites March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
view -
The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Conference Session Videos March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
view -
Transforming B2B Marketing into B2H Marketing
Event Soundbites March 24, 2021To optimize results, B2B marketers need to find and connect with the humans hiding beneath their data.
view -
Transforming B2B Marketing into B2H Marketing
Conference Session Videos March 24, 2021In this video, Shell’s Dean Aragon explained the importance of being Brands for Humans.
view -
What Marketing Talent Wants
Webinar Rewinds March 24, 2021The WFA recently conducted a survey to determine what characteristics of organizations and marketing departments most appealed to employees. In this webinar, Julia Kraft, shared what attributes truly resonate with the marketer of today both in a company, as well as a marketing team.
view -
Brand Activation Legal Committee: March 2021
Conference Session Videos March 18, 2021For March’s meeting, attorneys from Reed Smith LLP provided updates on recent FTC and NAD activity, false advertising cases, and related developments in privacy law.
view -
Agile Marketing: There's More to Agile Email than Two-Week Sprints
Webinar Rewinds March 17, 2021In this webinar, learn the mindset, process, and tools to help make your team more nimble, agile, and able to adapt quickly (or on the fly) to drastically reduce design, approval, and deployment time.
view -
Ben & Jerry's: Where Social Justice Is A Key Ingredient
Conference Session Videos March 17, 2021Chris Miller, head of global activism strategy at Ben & Jerry’s, will describe his unique role of blending social action into this iconic company's day-to-day operations and lessons learned along the way.
view -
How Harry’s Is Getting More Men Access to Mental Health Care
Conference Session Videos March 17, 2021In this video, Maggie Hureau, Harry’s head of social impact and also a veteran of the business and nonprofit worlds, shared insights on how to combine cause and commerce.
view -
How Sustainability Drives Owens Corning’s Purpose
Conference Session Videos March 17, 2021In this video, Owens Corning discussed how sustainability guides its approach to business along with its stakeholder-facing aspiration to double the positive impact of its products, halve the negative impact of its operations, eliminate injuries, advance inclusion and diversity, and more.
view -
Stanley Black & Decker Is Built for Purpose — But Not the Way You Think
Conference Session Videos March 17, 2021In this video, learn how Stanley Black & Decker set out to excavate the "why" of the organization to empower its people, customers, and communities.
view -
The Verizon Adfellows Program: Galvanizing the Industry around Diverse Talent
Webinar Rewinds March 17, 2021In this webinar, Deirdre Robinson shared how Verizon's Adfellows program was developed, how companies can get involved in this fellowship, and how they can join other major organizations build a diverse talent pipeline.
view -
Brave New Normal: Dave Meeker – dentsu creative
Event Soundbites March 16, 2021Dave Meeker from dentsu creative explains how brands can use contact-less technology.
view -
Brave New Normal: Patricia McDonald – dentsu creative
Event Soundbites March 16, 2021Patricia McDonald from dentsu creative discusses how brands can use footprint recognition technology.
view -
Brave New Normal: Patricia McDonald – dentsu creative
Event Soundbites March 16, 2021Patricia McDonald from dentsu creative talks about the creator economy and how brands can take advantage of it.
view