Event Video
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A Panel Discussion on Combating Inherent Biases in AI
Conference Session Videos April 10, 2024See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. In this video, Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.
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Ethical Marketing FUNdamentals: Data Privacy and Consumer Choice
Webinar Rewinds April 10, 2024Ethical marketing advances growth and builds brand and consumer trust. In this webinar, Acxiom and the ANA Center for Ethical Marketing presented a bite-sized session on two hot topics: data privacy and consumer choice.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Session Videos April 10, 2024In this video, Kellanova shared how it’s transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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From FOMO to ROI: Getting Real About AI in Marketing
Event Soundbites April 10, 2024Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.
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How to Use AI to Prompt AI
Event Soundbites April 10, 2024Paul Roetzer, CEO at the Marketing AI Institute, admits he is not a creative person. However, through the power of generative AI, he didn’t let that didn’t stop him from creating a great video, using a prompt he had written by ChatGPT.
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Just Because You Can, Doesn’t Mean You Should
Conference Session Videos April 10, 2024From government halls to business boardrooms, learn how artificial intelligence is creating conversations in privacy, legal, and marketing practices.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Conference Session Videos April 10, 2024In this video, IBM discussed how it’s reinventing work for its clients and own marketing through generative AI.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Event Soundbites April 10, 2024Data management is key to realizing AI’s potential as a content creation tool.
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The State of AI for Marketing and Business
Conference Session Videos April 10, 2024In this video, AI Institute explored the possibilities associated with generative AI and what the future of the technology holds.
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A Brief Look at the State of Our Industry and AI’s Emerging Role Within It
Conference Session Videos April 9, 2024In this video, ANA CEO Bob Liodice discussed the impact of AI on the marketing industry.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Session Videos April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. In this video, ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Event Soundbites April 9, 2024Powering human progress is the guiding force behind ETS’ enterprise-wide use of AI.
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At What Point Will AI Replace Creatives?
Event Soundbites April 9, 2024Shiv Singh, co-founder of AI trailblazers, shared his thoughts on when AI will replace creatives and what marketing professionals can do to prepare for that reality.
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Clearing the FTC Hurdles: Focusing on Dark Patterns, Junk Fees, and Negative Options
Webinar Rewinds April 9, 2024Partner Daniel Kaufman and Associate Jack Ferry from the BakerHostetler Advertising, Marketing, and Digital Media team delved into FTC issues that have been front of mind — dark patterns, junk fees, and negative options.
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How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos April 9, 2024In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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Human Centered AI — Lessons from an Ally AI Experiment
Conference Session Videos April 9, 2024In this video, learn how Ally Financial embarked on experimental use cases leveraging Ally.ai, a proprietary cloud-based platform that brings the speed and functionality of commercial generative AI tools but with the data security protections and specialized human touch that are essential for financial services companies.
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Human Centered AI — Lessons from an Ally AI Experiment
Event Soundbites April 9, 2024Successful adoption of AI requires close internal partnership, flexibility, human centricity, and a focus on high value use cases.
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Leveraging Gen AI to Enhance and Accelerate Customer Experience
Conference Session Videos April 9, 2024In this video, TripAdvisor's Christine Maguire and UpperRight's Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.
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Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Event Soundbites April 9, 2024TripAdvisor is leveraging AI tools to streamline travel planning and boost user engagement.
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Personalized: Customer Strategy in the Age of AI
Conference Session Videos April 9, 2024In this video, Jon Francis, chief data and analytics officer at General Motors, and Mark Abraham, senior partner and global leader of BCG's Personalization business, shared their latest thinking on the topic of personalization.
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