Event Video
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Building a Better Sports Sponsorship with DoorDash and Hilton
Conference Session Videos May 1, 2024Discover the pivotal strategies that brands like DoorDash are employing in 2024 to not only maximize their sponsorship investments but also to cultivate enduring connections with their audiences. Marketing experts discussed the art of leveraging sports sponsorships to build widespread brand loyalty and love.
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How to Succeed with AI in B2B Marketing: Practical Content Planning and Production Uses
Webinar Rewinds May 1, 2024This webinar delved into the impact of generative AI on marketing practices and outlines how teams can make use of today’s tools to create higher-performing campaigns by identifying key personas, adjusting messages by journey stage, building a repeatable style, and creating testable content in multiple formats.
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Tech Transactions Download: A Guide for Advertising and Marketing Professionals
Webinar Rewinds May 1, 2024Tech transactions attorneys Maxine Sharavsky Garrett and Ali Rozell of Davis+Gilbert provided a basic knowledge of the key issues in today’s tech landscape, as well as the unique considerations to keep top of mind when facing common technology transactions in the advertising and marketing industries.
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How Extreme Reach Worked with P&G to Create More Inclusive Global Ads
Conference Session Videos April 30, 2024In this video, XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.
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Plan International Battles Gender Stereotypes Online
Conference Session Videos April 30, 2024In this video, Plan International described how it has striven to combat superficial female stereotypes.
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We’re Not (Always) the Main Character
Conference Session Videos April 30, 2024In this video, Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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Will the DEI Backlash Impact How Brands Unlock Their Purpose?
Conference Session Videos April 30, 2024In this video, Lan Phan and Mita Mallick discussed what impact the DEI backlash will have on brands trying to unlock their purpose and shared which brands they believe are continuing to be inclusive and staying true to their purpose.
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The Future of Marketing Effectiveness is AI-Driven
Webinar Rewinds April 25, 2024In this webinar, Shawn O’Neal from leading global marketing effectiveness and foresight consultancy Gain Theory explored how GenAI will transform marketing measurement by helping marketers better understand their target audience, optimize their campaigns in real-time, and ultimately drive better business results.
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An Interview with Andrew Robertson on AI and Creativity
Webinar Rewinds April 24, 2024According to Andrew Robertson, AI provides an amazing opportunity to close the gap between ideas and bringing them to life and a much greater ability to scale personalization. In this webinar, Andrew provided his perspective on the current and future state of AI for the ad industry.
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How the OLLY Brand is Adapting with Certainty in an Uncertain World
Webinar Rewinds April 24, 2024In this webinar, learn about the challenges that the OLLY brand faces as it pioneers the placement of beautiful and effective products in the highly competitive vitamin and supplements category.
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Virtual Diversity Fair: Black-Owned Media Companies
Conference Session Videos April 19, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.
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Breaking Through to Gen Z
Conference Session Videos April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? In this video, Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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Emography: The Next Frontier of Customer Persona Building
Event Soundbites April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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How Brands Can Balance Structure and Creativity
Conference Session Videos April 17, 2024In this video, SAP's Tim Hoppin provided concrete tips and lessons for balancing brand strategy with creative principles.
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How Brands Can Balance Structure and Creativity
Event Soundbites April 17, 2024Finding the right balance between consistent and flexible creativity is critical to delivering desired brand experiences.
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Moving Your Brand out of the Friend Zone
Conference Session Videos April 17, 2024In this video, Good Feet Worldwide's Doug Zarkin covered a few of the key themes from his book that dive into the world of brand-consumer dynamics, discovering how to transcend the “Friend Zone” and ignite a love affair between your brand and its audience.
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Moving Your Brand out of the Friend Zone
Event Soundbites April 17, 2024Marketers have to earn their customers’ passion and trust to land in the brand love zone.
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Overview of the 2024 ANA Brand Masters Conference
Event Soundbites April 17, 2024In this video, get a two-minute overview of the 2024 ANA Brand Masters Conference.
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Refreshing a Heritage Brand
Conference Session Videos April 17, 2024In this video, Ken Turner, CMO at Fanatics Collectibles, discussed how he and his team refreshed the Topps brand, outlining how they were able to leverage existing assets in new ways to drive cultural relevance.
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Refreshing a Heritage Brand
Event Soundbites April 17, 2024Fanatics Collectibles has refreshed a legacy brand (Topps) by leveraging its assets to delivery cultural relevance and reach.
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