Event Video
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Personalized: Customer Strategy in the Age of AI
Event Soundbites April 9, 2024AI is transforming personalization by facilitating the creation of differentiated experiences for consumers.
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Preparing for the AI Era — What It Means for Your Company, Your Brand, and Your Team
Event Soundbites April 9, 2024Cultural rewiring is a prerequisite for supercharging the marketing function with AI.
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The Power of AI for Customer Experience
Conference Session Videos April 9, 2024In this video, H&R Block's Jill Cress shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block's customers led to the launch of its first-ever AI offering, AI Tax Assist.
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The Power of AI for Customer Experience
Event Soundbites April 9, 2024Addressing consumers’ DIY pain points was key to H&R launching its AI-driven tax preparation service.
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Transforming Transformation with Gen AI
Conference Session Videos April 9, 2024In this video, Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
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A Framework for the Validation and Prioritization of AI Use Cases
Conference Session Videos April 8, 2024In this video from the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.
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Crawl, Walk, Run, Fly! Navigating Your AI Journey
Conference Session Videos April 8, 2024Over the last two years, Claritas has been on a journey to fully embrace and infuse AI into its technology and products. In this video, SVP Don Sklenka and CRO Jay Stockwell shared what they learned and how it can accelerate and inform your own AI journey.
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2024 Email Delivery Spotlight: The Impact and Opportunity from Gmail and Yahoo Changes and Other Key Updates
Webinar Rewinds April 3, 2024New requirements for emailing to Gmail and Yahoo accounts launched on February 1st. What does that mean for email marketers? During this webinar, a panel broke down the changes, explained what happened for those who haven’t complied, and helped marketers understand the evolution to come.
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Unleashing the Power of Gender Equitable Media and Advertising for Global Growth
Webinar Rewinds April 3, 2024In this webinar, discover groundbreaking insights from SeeHer and denstu’s most recent study, Global Perceptions of Progress of Gender Equality. Speakers revealed the high expectations consumers have of brands and platforms to shift societal perceptions and elevate the stature of women worldwide.
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How AI is Set to Transform Technology, Business, and the Investing Landscapes
Conference Session Videos March 20, 2024In this video, Morgan Stanley explored how generative artificial intelligence will drive productivity, incrementality, and efficiencies across the global economy.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Conference Session Videos March 20, 2024Media is the largest marketing investment for many companies. In this video, Kimberly-Clark' Stacie Medley shared practical strategies to stimulate organizational change and renewed alignment in the ever-evolving media landscape.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Event Soundbites March 20, 2024Pitching it media business allowed Kimberly-Clark to optimize the quality and effectiveness of its investment.
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Making Media Sustainability a Priority
Conference Session Videos March 20, 2024In this video, speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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Overview of the 2024 ANA Media Conference
Event Soundbites March 20, 2024In this video, get a two minute overview of the 2024 ANA Media Conference.
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Talent Strategies to Maximize Your Creative Output
Webinar Rewinds March 20, 2024In this webinar, learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.
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The Media Tactics of United Airlines
Event Soundbites March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Advertising as a Service to the Consumer
Conference Session Videos March 19, 2024In this video, Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.
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Advertising as a Service to the Consumer
Event Soundbites March 19, 2024A brand's most important KP is providing customers with the best media experience.
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Audience Segmentation in a Cookieless World
Conference Session Videos March 19, 2024In this video, Intel Corporation's Nicole Roth discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.
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Audience Segmentation in a Cookieless World
Event Soundbites March 19, 2024There are audience segmentation opportunities for customer data management in a cookieless world.
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