Event Video
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The Future of B2B: Predictions for 2030
Conference Session Videos December 4, 2023In this video, Merkle described four seismic changes that it predicts will reshape the world of B2B by the end of the decade, along with the forces that it expects to contribute to their emergence.
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The Sustainability Gap: Greenwashing Versus Greenhushing
Conference Session Videos December 4, 2023In this video, speakers from Brand Finance explained the concepts of greenwashing and greenhushing.
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Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue
Conference Session Videos December 4, 2023In this video, a panel of marketing experts shared practical insights and strategies for embracing diversity, promoting authenticity, and fostering inclusivity in marketing campaigns. They also delved into key takeaways from that iconic Barbie speech, discussing its implications for brands, advertisers, and marketers.
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Virtual Diversity Fair: Meet Asian-Owned Companies
Conference Session Videos December 1, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. December's Virtual Supplier Diversity Fair will highlight Asian-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.
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The Vision and Application of Next Generation of Measurement: Unified, Cross-Screen and Cooperative
Webinar Rewinds November 30, 2023With challenges ahead in cross screen measurement, Comscore's Kelly Barrett and Melinda Gladnick unpacked a future landscape that depends on a unified foundation, interoperability, and transparency.
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How Brands Are Getting Creative in The New Age of Sports Sponsorships
Webinar Rewinds November 29, 2023As the cost and demand for sports sponsorship soars, brands are looking for new ways to connect with passionate sports fans. In this webinar, learn how brands are getting creative within the sports sponsorship landscape.
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Advice for Maintaining Data Privacy Compliance from Legal Experts
Event Soundbites November 17, 2023It’s critical for privacy compliance to be part of an organization’s culture and an enterprise-wide effort.
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Key Industry Issues in Client/Agency Agreements
Event Soundbites November 17, 2023Ongoing communication and interdepartmental engagement help build successful client/agency agreements.
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Overview of the 2023 ANA Masters of Advertising Law Conference
Event Soundbites November 17, 2023In this video, get a two-minute overview of the 2023 ANA Masters of Advertising Law Conference.
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Un”AI”Voidable: A Look at Influencer Marketing Beyond #Ad
Event Soundbites November 17, 2023Marketers now need to require disclosure from influences about their use of AI in content they produce.
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Advertisers Under Attack: How to Navigate an Evolving Privacy Landscape
Conference Session Videos November 16, 2023In this video, legal experts provided an overview of expansions to existing data privacy laws that advertisers need to be aware of and strategies for how to comply with creeping data privacy legislation without harming advertising effectiveness.
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Advertisers Under Attack: How to Navigate an Evolving Privacy Landscape
Event Soundbites November 16, 2023The new business model for privacy compliance includes a cross-functional approach and building trust with consumers.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Conference Session Videos November 16, 2023In this video, a panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Event Soundbites November 16, 2023As AI continues to evolve, marketers will have to learn how to navigate the legal challenges of this technology.
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Choose Your Own (Adlaw) Adventure!
Conference Session Videos November 16, 2023In this video, Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” with the ultimate outcome of each determined by the audience!
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Choose Your Own (Adlaw) Adventure!
Event Soundbites November 16, 2023Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” (or, as we called them in law school, hypotheticals) — with the ultimate outcome of each determined by the audience!
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Easy, Confident and Responsible: Shutterstock's Approach to Generative AI
Webinar Rewinds November 16, 2023In this webinar, learn how Shutterstock got involved with Generative AI, the key differences in its approach, when partners should use AIGEN content, how partners are using this new technology, and more.
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Navigating Encounters with the FTC and NAD in 2023: Discussing Ad Nauseam the Top 10 Successful Strategies and the Traps and Pitfalls
Event Soundbites November 16, 2023Best practices when appearing before the FTC and NAD include complying with deadlines and not pushing back on production.
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Opening Remarks of the 2023 ANA Masters of Advertising Law Conference — Day Two
Conference Session Videos November 16, 2023In this video, ANA CEO Bob Liodice delivered the opening remarks at day two of the 2023 ANA Masters of Advertising Law Conference.
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Year-End Ad Law Roundup: Legal Developments Related to Junk Fees, Endorsement Guidelines, ESG Claims, Health Product Claims, and AI
Conference Session Videos November 16, 2023In this video, veteran lawyer Ron Urbach offered numerous observations on emerging legal developments connected to wide-ranging topics that included dark patterns and junk fees, endorsement guidelines, ESG claims, health product claims, and AI.
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