Event Video
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The Art of Rebranding a Legacy Brand: How Hilton Found Success with “Hilton. For the Stay”
Event Soundbites October 25, 2023To rebrand itself in a travel industry that was a sea of sameness, Hilton chose the path of disruption versus optimization.
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The Next Reset
Event Soundbites October 25, 2023Growing markets is the highest order ambition for brands.
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Using Brand Purpose to Drive Relevancy and Growth
Conference Session Videos October 25, 2023In this video, Mars Wrigley's North American CMO Gabrielle Wesley went behind the curtain to share how strategic, purpose-driven brand evolution, including a monumental transformation of the legendary M&M'S brand.
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Using Brand Purpose to Drive Relevancy and Growth
Event Soundbites October 25, 2023Consumer obsession has been key to driving relevance for Mars Wrigley’s iconic snack brands.
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Increase Performance Across Channels With AI
Webinar Rewinds October 19, 2023In this webinar with Resonate CMO Ericka Podesta McCoy, learn how to harness the power of AI-powered data to impact every stage of the customer lifecycle and future-proof your customer experience.
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Unleashing the Power of Creative with Flashtalking
Webinar Rewinds October 19, 2023Of all the levers available to improve advertising performance, creative provides the most immediate opportunity. In this webinar, learn about the transformative effects of Creative Ad Tech and explore how AI and machine learning are changing the art of the possible.
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Beyond Marketing: The Crucial Role of Allyship in Supporting and Empowering LGBTQ+ Consumers
Conference Session Videos October 18, 2023In this video, Matt Foley, VP of marketing at Absolut, discussed how his brand has continued to differentiate itself as an ally in a market in which LGBTQ+ support is now considered the status quo.
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Coming Home: bubly Celebrates the LGBTQ+ Community’s Safe Spaces
Conference Session Videos October 18, 2023In this video, bubly discussed how it targeted a contextually relevant audience on digital platforms to drive awareness of “Coming Home” — a short film that celebrated LGBTQ+ nightlife spaces and captured what it’s like to be welcomed by the community.
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How a Rigorous Measurement and Optimization Process Moved JCPenney Marketing Forward
Webinar Rewinds October 18, 2023In this webinar, hear from JCPenney’s VP of marketing, Bill Cunningham, and OptiMine’s VP of client success, Jamie Glover, on how they partnered to implement a process that enabled rapid optimization and marketing performance improvement.
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Marketing to the 50+ LGBTQ+ Audience
Conference Session Videos October 18, 2023In this video, Jennifer Lubrani Cisneros, strategy director for multicultural audiences, and John-Paul Hayworth, LGBTQ+ audience strategy director, explained AARP’s recent achievements engaging the 50+ LGBTQ+ demographic and its plans to continue supporting the community.
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Recognizing Chosen Names in the Trans Community
Conference Session Videos October 18, 2023In this video, Citi shared how it worked with Michaela Jaé Rodriguez, the first trans woman to win a Golden Globe, to promote the company’s “Chosen Name” initiative, which allows trans customers to easily update the name on their banking cards.
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Victories (and Lessons) in Fighting for LGBTQ+ Protections
Conference Session Videos October 18, 2023In this video, The Body Shop shared how it coordinated an effort to drive support of the Equality Act, which resulted in the submission of 4,000 letters to senators in support of the bill.
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Beyond Transaction Data: Wendy’s Playbook to Earn Relationships with Hispanic Consumers
Conference Session Videos October 12, 2023In this video, Wendy's Global CMO Carl Loredo discussed how his Cuban roots and multicultural marketing background drove the iconic QSR to embrace a challenger mindset and play the game differently — going beyond transaction data and passive listening to see consumers as individuals.
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More than Insight, Action: The Roles of Measurement and Optimization
Webinar Rewinds October 12, 2023In this webinar, learn how advertisers are putting measurement insights to work via in-flight creative and media optimizations, shifts in budget and impression allocations, and more.
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Overview of the 2023 ANA Multicultural Marketing & Diversity Conference
Event Soundbites October 12, 2023In this video, get a two-minute overview of the 2023 ANA Multicultural Marketing & Diversity Conference.
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P&G’s Ongoing Commitment to Multicultural Marketing
Conference Session Videos October 12, 2023In this video, P&G's Marc Pritchard and Lela Coffey shared new case studies from P&G brands and thoughts on how multicultural marketing needs to continue to evolve.
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P&G’s Ongoing Commitment to Multicultural Marketing
Event Soundbites October 12, 2023P&G’s multicultural marketing is guided by its 4R Framework (reach, representation, relevance, and resonance).
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The Barbie Evolution: An Icon in a Diverse World
Conference Session Videos October 12, 2023In this video, Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
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The Undeniable Impact of High-Value B2B Brands
Webinar Rewinds October 12, 2023In this session, dive deep into the undeniable, multi-dimensional impact of stronger, higher-value B2B brands – from marketing and talent impact to financial and shareholder out-performance.
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ANA’S Commitment to DEIB and Opening Remarks
Conference Session Videos October 11, 2023Diversity, equity, inclusion, and belonging are more important than ever to the marketing industry. ANA’s work covers areas including gender equality (SeeHer), inclusive marketing (AIMM), talent development (AEF), supplier diversity, a new LGBTQ+ practice, and its annual diversity benchmarking report.
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