Event Video | ANA Marketing Knowledge Center

Fundraising Principles and Ethics for Nonprofit Organizations

Webinar Rewinds July 12, 2023

In this webinar, learn about the best practices and principles when outreaching to donors and using third-party agencies to help you gain support. Also hear about recent ethics concerns such as using AI for fundraising and marketing.

view

Making the Most of Addressability

Webinar Rewinds July 12, 2023

In this webinar, get an overview of the present addressability landscape, how that is evolving under new regulatory and business requirements, and most importantly, where advertisers can still gain ground in bringing greater efficiency to advertising investments.

view

Advertising Litigation Trends 2023 — a Mid-Year Review

Webinar Rewinds July 11, 2023

In this webinar, Kramer Levin’s Advertising Litigation practice discussed key advertising litigation trends from the first half of 2023 including Lanham Act cases, consumer class actions, NAD challenges and NARB appeals, as well as regulatory and consumer privacy and data security developments.

view

ANA SeeHer Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust

Webinar Rewinds June 28, 2023

In this webinar, learn what Gen Z expects from media and advertisers in terms of accurate gender representation and how to pass the Gen Z Vibe Check, while remaining authentic to your brand.

view

Retail Media Fair: Find the Right Partners for Your Business

Conference Session Videos June 15, 2023

In a relatively short period of time, Retail Media Networks have established themselves as the must-have marketing platform for retailers and the must-buy media platform for brands. Hear from many of the leading RMNs on their capabilities and points-of-difference.

view

Crafting a Culture of Collaboration Within Your In-House Agency

Conference Session Videos June 14, 2023

In this video, JLL Creative’s Shaina Nielson shared how she and her team were able to build a more creative and productive culture through an approach that considered the perspectives of all stakeholders and prioritized continuous improvement through constant collaboration.

view

Overview of the 2023 ANA In-House Agency Conference

Event Soundbites June 14, 2023

In this video, get a two-minute overview of the 2023 ANA In-House Agency Conference.

view

Predictive Incrementality by Experimentation for Ad Measurement

Webinar Rewinds June 14, 2023

Advertising effects have always been hard to measure. In this webinar, Meta’s Robert Moakler walked through different non-experimentation ad measurement methods and compared them to the results from randomized controlled trial-based measurement.

view

Supporting an In-House Agency Studio Model

Conference Session Videos June 14, 2023

Novo Nordisk launched their studio agency program in 2019. Over the last four years, the studio has undergone a transformation. In this video, hear about best practices learned along the way and what’s next for their in-house agency model evolution.

view

Supporting an In-House Agency Studio Model

Event Soundbites June 14, 2023

Novo Nordisk achieved instant scalability and overhead savings by adopting an outsourced studio model.

view

Tips for Improving Your In-House Agency’s Collaboration with Clients

Conference Session Videos June 14, 2023

In this video, UKG’s in-house agency explained how it reimagined the way it worked with internal clients with the help of Jaro Group’s coaching.

view

ANA In-House Excellence Awards Gala

Conference Session Videos June 13, 2023

In this video, grand category prize winners for the ANA In-House Excellence Awards were announced across all 11 main categories for the top in-house teams delivering the best creative, strategic, and growth-driving marketing campaigns of the year.

view

Building Brand Value from Within

Event Soundbites June 13, 2023

It’s important to hire in-house agency talent who can add to a company’s culture rather than just fit in.

view

Creating Modern Partnerships: The Roadmap to Building a Thriving Agency Ecosystem

Conference Session Videos June 13, 2023

In this video, FCB global CEO Tyler Turnbull shared valuable insights on how to build successful brand-agency partnerships.

view

Emerging Issues Surrounding Privacy Class Actions and Compliance in 2023

Webinar Rewinds June 13, 2023

This webinar covered the recent surge in consumer class actions, compliance considerations, and recent developments in the law related to privacy claims.

view

Heart Haus: 2022 Best in Show ANA In-House Excellence Award Winner

Conference Session Videos June 13, 2023

In this video, learn how Heart Haus, CVS Health’s in-house creative team, helps persuade, empower, and inspire consumers, members, and patients to achieve healthier lives through the communications and activations they imagine and bring to life.

view

Heart Haus: 2022 Best in Show ANA In-House Excellence Award Winner

Event Soundbites June 13, 2023

Human-centric creativity empowers the pursuit of new and useful ideas by CVS Health’s in-house agency.

view

In-House Does Not = Safe

Conference Session Videos June 13, 2023

Sure, there are cost savings to be had, but developing campaigns in-house is not about playing it safe. In this video, learn why it’s about taking big swings and stoking the creative fires within the organization to drive creativity across the brand.

view

In-House Does Not = Safe

Event Soundbites June 13, 2023

Trusting partners, keeping the focus on consumers, and having fun are the key to the success of in-house agencies.

view

Inside Look at an In-House Performance Team

Conference Session Videos June 13, 2023

What does it take for an in-house agency to specialize in performance and growth marketing? In this video, hear from the head of marketing operations at the University of Phoenix on how their in-house agency is structured to deliver marketing results and lessons learned along the way.

view