Event Video
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Launching a Tech Brand, with Heart
Event Soundbites June 7, 2023Leveraging its employee base was a key brand strategy for Kyndryl when it spun off from IBM.
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Leveling Up the Media Landscape: The Rise of Gaming IP
Webinar Rewinds June 7, 2023Amid a cultural revolution of gaming, we endeavor to explore the evolving transmedia landscape, the power and halo effect of premium game IP, and how brands can capitalize on this ever-emerging channel to realize the true power of gaming and further inform the future of marketing and media consumption.
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Now and in the Future: Generating More Value from Your Customers
Conference Session Videos June 7, 2023In this video, Vincent Bahk, Head of Brand, Digital, and Experiential Marketing at FIS, shared his perspective on what it takes to market to clients and prospects — from brand to demand — and everything in between.
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Now and in the Future: Generating More Value from Your Customers
Event Soundbites June 7, 2023Faced with marketing budget cuts, FIS leaned on first-party data and a narrow-first sales funnel to achieve B2B brand growth.
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Overview of the 2023 ANA Masters of B2B Marketing Conference
Event Soundbites June 7, 2023In this video, get a two-minute overview of the 2023 ANA Masters of B2B Marketing Conference.
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The Next Generation of Account-Based Sales and Marketing
Conference Session Videos June 7, 2023In this video, learn about No Forms. No Spam. No Cold Calls., a book written by Latane Contantis that is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.
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A B2B Technology Company That’s Balancing Brand Marketing and Demand Generation
Conference Session Videos June 6, 2023In this video, learn how technology company Juniper Networks shifted its marketing budget to prioritize brand building — but in a way that continued to support demand generation. The strategy leveraged tactics such as out-of-home, video, and sponsorship.
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B2B Tips for Marketing in an Economic Downturn
Conference Session Videos June 6, 2023In this video, Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.
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Finding Your Way: Navigating the Complexities of the B2B Buyer Journey
Conference Session Videos June 6, 2023In this video, Google shared some of its latest research concerning the complexity related to B2B consideration.
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Finding Your Way: Navigating the Complexities of the B2B Buyer Journey
Event Soundbites June 6, 2023B2B marketers can better navigate the complexities of the buyer journey by leveraging tactics, technologies, and a customer-centric mindset.
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GE’s Powerful Approach to B2B Marketing
Conference Session Videos June 6, 2023In this video, GE shared various initiatives and five principles that illustrate its innovative marketing approach.
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GE’s Powerful Approach to B2B Marketing
Event Soundbites June 6, 2023Differentiation and sweating creative assets are critical to driving B2B growth.
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Going Beyond the Ad: Building Workday's Brand with a Super Bowl Campaign That Engages the Entire Marketing Funnel
Conference Session Videos June 6, 2023In this video, learn about Workday's Super Bowl campaign that went way beyond the game itself to help build the company's brand, engage new users, excite employees, and open up new doors with current customers.
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How to Create Stronger Relationships Within the C-Suite
Conference Session Videos June 6, 2023In this video, a panel of B2B marketing executives from top brands came together to discuss how they forge stronger relationships with other members of the C-suite and how they effectively sell the merits of various marketing investments.
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Mastercard's Approach to Successful Lead Generation
Event Soundbites June 6, 2023As B2B marketing’s role shifts to lead generation, creating a hero’s journey mindset for customers is increasingly important.
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Tackling the Tension Between Brand vs. Performance to Optimize Full-Funnel Impact
Conference Session Videos June 6, 2023As profitability becomes a main focus for brands and media budgets come under scrutiny, B2B marketers need to ensure balance between brand and acquisition efforts. In this video, learn how the upper funnel plays a critical role in a highly complex B2B decision journey, especially during turbulent times.
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Take the Lead by Focusing on the Customer
Conference Session Videos June 6, 2023In this video, Peter Fader, professor of marketing at The Wharton School, University of Pennsylvania, and co-author of The Customer-Base Audit, explored the customer-based audit, the first step in understanding the overall health of your customer base.
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Take the Lead by Focusing on the Customer
Event Soundbites June 6, 2023Transactional data enables B2B marketers to monitor the health of their customer base.
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The State of the Chief Marketing Officer: What It Means for Current and Aspiring B2B CMOs
Conference Session Videos June 6, 2023In this video, Richard Sanderson, who leads Spencer Stuart's marketing, sales, and communications officer practice in North America, shared findings from Spencer Stuart's annual CMO Tenure Study.
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The State of the Chief Marketing Officer: What It Means for Current and Aspiring B2B CMOs
Event Soundbites June 6, 2023B2B marketing leaders are more likely to be internal hires and have longer tenures than their B2B counterparts.
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