Event Video
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Inside Look at an In-House Performance Team
Event Soundbites June 13, 2023Going in-house has allowed the University of Phoenix to amp up its agile practice and lean into performance marketing.
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Leveraging AI for Marketing Success: A Guide for In-House Agencies
Conference Session Videos June 13, 2023Few have seen the evolution of in-house agencies from the vantage point of R/GA's Michael Olaye. In this video, learn why he sees a future in which AI empowers in-house agencies of all sizes to redefine their marketing potential.
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Leveraging AI for Marketing Success: A Guide for In-House Agencies
Event Soundbites June 13, 2023AI can be used to free in-house agencies from process in order to better focus on creativity.
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Six Tips for Staffing In-House Agencies and Building Their Cultures
Conference Session Videos June 13, 2023In this video, Andrew McKechnie, who formerly held leadership roles at the in-house agencies of Apple and Verizon, offered six tips for hiring for and building the culture of an in-house agency.
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TaxAct Shares Its Process for Successfully In-Housing Programmatic Media
Conference Session Videos June 13, 2023In this video, Amy Bartle, head of media at TaxAct, shared insights she has learned during the process of in-housing her brand’s programmatic media, including key questions to ask before starting the in-housing process and the timeline her brand has operated on.
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TaxAct Shares Its Process for Successfully In-Housing Programmatic Media
Event Soundbites June 13, 2023Marketers need to address aggregation of data and team structure before moving ahead with in-housing programmatic media.
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The In-House Agency That Takes on Outside Clients
Event Soundbites June 13, 2023Liberty Mutual’s in-house agency has built an open environment of creative inspiration by taking on outside clients.
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This “Follow the Sun” In-House Strategy Is a Game-Changer
Conference Session Videos June 13, 2023In this video, representatives from the Norwegian Cruise Line’s in-house agency Rebel Fish joined the 2023 ANA In-House Conference to discuss exactly how their “follow the sun” strategy works and how they’ve been able to implement it at scale.
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This Is the Question Every Brand Must Answer Before In-Housing Media
Event Soundbites June 13, 2023Amy Bartle, head of media at TaxAct, shares the question she believes every marketing team must answer before they decide to bring media in-house.
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Building and Nurturing Trust Through Shared Brand Purpose
Conference Session Videos June 8, 2023In this video, learn how CommonSpirit Health, one of the largest nonprofit hospital networks in the U.S., uses its award-winning “Hello humankindness” brand platform to communicate the organization’s pioneering approach to care through kindness and the notion that humanity holds the power to heal.
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Growing a $1 Billion Brand by Building Trust
Conference Session Videos June 8, 2023In this video, Glanbia Performance Nutrition shared how it builds trust with consumers by focusing on product quality, storytelling, and innovation.
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How Purpose and Trust Help Rockwool Fuel Its Green Agenda
Conference Session Videos June 8, 2023Mirella Vitale was instrumental in developing ROCKWOOL Group’s purpose formulation. In this video, Vitale asserts the importance of reminding ourselves what our companies stand for and ensuring that people trust our commitments.
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Perfect Parenting: The Disconnect Between Moms and Marketers
Webinar Rewinds June 8, 2023In this webinar, Dominique De Lope, senior manager of trade insights with BabyCenter and What to Expect, discussed Gen Z and Millennial mothers' changing definition of parenting success, what really influences moms' perceptions, and how they feel about their depiction in advertising and marketing campaigns.
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The Purpose of Purpose
Conference Session Videos June 8, 2023In this video, Martyn Etherington, senior vice president and CMO at BMC Software, discussed what a purpose-led ethos can achieve and how it can also accelerate growth.
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The Trust Factor: Driving Business Performance in Uncertain Times
Conference Session Videos June 8, 2023Economic uncertainty. Employee churn. Cost-conscious consumers. For any brand leader, navigating today’s marketplace is complex, competitive, and always changing. In this video, We First's Simon Mainwaring shared insights from his work with Leah Smith, SVP and CMO at MINA Group.
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Be the Hero Your Buyers Need and Deserve: Building Superpowered B2B Customer Experiences
Conference Session Videos June 7, 2023In this video, speakers dove into the trends from Merkle's third annual B2B Superpowers report, discussing what matters most to B2B buyers today, how the buying process has changed over time, and what brands can do to gain competitive advantage in a dynamic and challenging world.
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Be the Hero Your Buyers Need and Deserve: Building Superpowered B2B Customer Experiences
Event Soundbites June 7, 2023The winning B2B brands are the ones that go beyond customer expectations.
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Building Next-Gen B2B Marketing
Conference Session Videos June 7, 2023Changes in buyer behavior, digital media consumption, and remote work has transformed B2B marketing. In this video, Winterberry Group senior managing partner Bruce Biegel shared insights from the June B2B Marketing Outlook report.
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How ServiceNow Achieved 180 Times ROI with Demand Marketing
Conference Session Videos June 7, 2023In this video, ServiceNow, a B2B software company, shared how it partnered with Anteridad to leverage its data platform and develop a go-to-market demand marketing strategy that generated $132 million in new business in the program’s first year.
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Launching a Tech Brand with Heart
Conference Session Videos June 7, 2023In this video, Kyndryl shared how it leveraged its nearly 90,000 employees and an OOH campaign to establish its corporate identity.
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