In-House Excellence Awards
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Deloitte’s “Move on What Matters”
In-House Excellence Awards September 22, 2022“Move on what matters” training turned into a rally cry that Deloitte values are bigger than sales. The company wanted to build better relationships with clients. To do this, four veteran leaders who are known for nurturing client relationships told stories of how they did it.
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Logitech Makes Sure Play Never Ends for Gamers
In-House Excellence Awards September 21, 2022To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.
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Tabitha Brown Sunshine Seasoning
In-House Excellence Awards September 21, 2022McCormick partnered with social media personality Tabitha Brown on the creation of a new seasoning, then promoted and sold the product online.
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Chevron Redesigns Its Intranet to Be More Customized and Engaging
In-House Excellence Awards September 20, 2022Chevron redesigned its intranet website to engage its workforce and create a better, more personalized web experience.
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Citi Bike Turns Rides into Meals for Children
In-House Excellence Awards September 20, 2022Citi turned bike riding into a means of driving donations to No Kids Hungry during the holiday season.
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How Merrell Brought Joy to the Outdoors
In-House Excellence Awards September 20, 2022Merrell drove brand awareness among younger consumers through transformational design changes and integrating more joy into its marketing imagery and messaging.
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"Our Food, Our Stories" with Kristen Kish
In-House Excellence Awards December 21, 2021S.Pellegrino's “Our Food, Our Stories” with chef Kristen Kish was an eight-part video series celebrating food, themed around Friendsgiving and the holidays.
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Breaking Through the Sea of Stainless with KitchenAid’s “FreeFlex Rack” Campaign
In-House Excellence Awards December 21, 2021KitchenAid broke through the sea of stainless at retail with the FreeFlex Rack Dishwasher launch, which took shoppers on a journey that turned loading possibilities into cooking possibilities and elevated the kitchen appliance’s role from afterthought to essential cooking tool.
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Brewing Change
In-House Excellence Awards December 21, 2021The Black community is extremely underrepresented in the brewing industry. Only 0.6 percent of brewers are Black. As a leader in the beer industry, Budweiser set out to take a first step to make change toward a more inclusive future for brewers.
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Cantera 5v5 Original Docuseries and Feature Film
In-House Excellence Awards December 21, 2021Gatorade created an inspiring content series to promote itself and the 5v5 soccer tournament.
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Celebrating Mother’s Day with User-Generated Content
In-House Excellence Awards December 21, 2021Teleflora celebrated mothers, working around pandemic-imposed restrictions by capitalizing on user-generated content.
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Facebook’s #BuyBlack Friday Show
In-House Excellence Awards December 21, 2021Facebook turned its app into a shoppable showcase for Black businesses.
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How GeoBlue Built an Internal Communications Function in the Midst of Crises
In-House Excellence Awards December 21, 2021For travel insurance company GeoBlue, 2020 was a unique test. With a team comprised of the CMO and one manager, whose position had been created six months prior, the communications function was built – and honed – during a series of crises.
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How Proof Turned Maker’s Mark into the Perfect Bourbon for Any Holiday Celebration
In-House Excellence Awards December 21, 2021Proof designed a multichannel campaign for its Maker’s Mark brand that highlighted individuals around the world who put in the extra effort to make the holidays special every year and encouraged them to include its bourbon in their 2020 festivity planning.
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How St. Jude Children’s Research Hospital Created a Million Dollar Livestream Fundraiser
In-House Excellence Awards December 21, 2021St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.
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Lenovo Battles Senior Loneliness by Creating the Oldest Esports Team You’ve Ever Seen
In-House Excellence Awards December 21, 2021With senior loneliness becoming more rampant during the pandemic, Lenovo brought isolated baby boomers together with members of generation Z to create an unlikely pair that joined forces to combat senior loneliness while combating each other on video games live on Twitch.
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Orangetheory at Home
In-House Excellence Awards December 21, 2021At the outset of the COVID-19 pandemic, Orangetheory Fitness created free coach-led full body workouts, Orangetheory At Home™, to keep members active during the quarantine.
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Project Hello/True Name
In-House Excellence Awards December 21, 2021Citi launched a campaign inviting transgender people to put their real names on their cards.
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Sawing Identities
In-House Excellence Awards December 21, 2021The “Sawing Identities” video shows an identity thief manually sawing out pieces of the victim’s personal information from a social media profile to illustrate how vulnerable a customer is, and why LifeLock is necessary.
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Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
In-House Excellence Awards December 21, 2021Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
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