Industry Insights

Multi-Channel Attribution
Industry Insights March 19, 2018
Top marketing measurement practitioners discuss their involvement with multi-channel attribution.
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Picking Your Measurement Partners
Industry Insights March 19, 2018
Learn about the importance of choosing the right marketing measurement partners to work with: what to think about, some questions to ask, and where companies sometimes go wrong.
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Schneider Electric
Industry Insights March 19, 2018
Tony Wells, CMO, Schneider Electric North America, discusses how the rapidly increasing volume and velocity of data is transforming Schneider Electric’s marketing analytics program.
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Staffing for Analytics at Dr. Pepper
Industry Insights March 19, 2018
Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, describes the importance of building a high-quality analytics team in order to build out internal capabilities and demonstrate the value of analytics across the organization.
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The Challenges of Measuring an "Ingredient Brand"
Industry Insights March 19, 2018
Learn why measuring marketing impact of an ingredient brand where you don’t have access to the end sales data is particularly challenging.
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GDPR Road-to-Compliance Infographic
Industry Insights March 16, 2018
This infographic shares significant steps marketers can take to be compliant with the EU General Data Protection Regulation (GDPR).
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Ways Brands Can Make Their Own Luck This St. Patrick’s Day
Industry Insights March 15, 2018
Follow these tips to design a contest or sweepstakes to give your customers the chance to win big this St. Patrick’s Day.
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A Common Approach Helps Drive Adoption
Industry Insights March 12, 2018
Following a common approach to analytics can help foster greater organizational adoption.
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Creating an Analytics Culture
Industry Insights March 12, 2018
Creating an analytics culture inside marketing is a crucial component for driving organizational adoption.
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Applying Insights to Decision Making
Industry Insights March 10, 2018
Listen in as top marketers from Nationwide, IBM, NASCAR and Hyundai discuss how they go about using analytical insights to make better marketing decisions.
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Choosing the Right Metrics
Industry Insights March 10, 2018
Major brand marketers discuss their approach to setting marketing measurement goals and selecting the most appropriate metrics.
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Generating Impact with Analytics
Industry Insights March 10, 2018
Are your marketing measurement efforts having a recognizable impact within the broader organization?
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Jim Stengel: “It All Comes Down to Measurement”
Industry Insights March 10, 2018
Jim Stengel, founder of The Jim Stengel Company and former CMO at P&G, discusses the importance of measurement.
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Starting Point Analytics Best Practices
Industry Insights March 10, 2018
Major brand marketers discuss the fundamentals and best practices for getting a measurement program underway.
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Advertising and the GDPR’s Requirements on Automated Decision-Making and Profiling
Industry Insights March 9, 2018
Read these guidelines from the Article 29 Data Protection Working Party to learn how targeted advertising will be affected by the GDPR.
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It Takes More Than Great Marketing
Industry Insights March 8, 2018
At Mondelēz International, legal plays a critical role in driving growth initiatives across the company.
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ANA Ethics Assessment Checklist
Industry Insights March 5, 2018
This Ethics Assessment Checklist guides marketers in the moral and practical application of ANA’s Code of Ethics.
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Gen Zzz: What You Should Know About the Generation That’s Already Tired of Your Brand
Industry Insights March 2, 2018
Five things every marketer should know about the newest generation of consumers.
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How Millennials and Gen Z Are Shaping TV Advertising
Industry Insights February 27, 2018
Allison Metcalfe, GM of TV at LiveRamp, discusses how millennial and gen Z audiences are shaping TV advertising, what's next for TV measurement, and more.
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Do This Not That: Email Best Practices that Drive Results
Industry Insights February 21, 2018
This webinar shares specific tips for improving the performance of email marketing.
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