Industry Insights
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A New Policy from Google Has Major Implications for Online Advertisers
Industry Insights July 19, 2018Changes announced by Google to its ad serving product DoubleClick (now called Google Marketing Platform) will have major implications for advertisers’ marketing stack. Here’s what to expect.
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Optimizing Your Website User Experience (UX): Making Calculated Improvements
Industry Insights July 17, 2018This webinar explains what UX is and how to optimize it using data-driven methods.
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The Future of Consumer Neuroscience: Bridging the Gap Between Education and Adoption
Industry Insights July 15, 2018Dr. Carl Marci, Chief Neuroscientist at Nielsen Neuroscience, discussed the findings of ANA’s Neuroscience Report, and shared how technological advances will accelerate the adoption and application of consumer neuroscience.
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Master Media Planning & Buying Services Agreement — Version 2.0
Industry Insights July 13, 2018As a companion to the Media Transparency: Prescriptions, Principles, and Processes for Advertisers report, the ANA, in conjunction with its General Counsel, Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement (Version 2.0) which can be used by advertisers in developing their own agency agreement.
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Not All Data Is Created Equal
Industry Insights July 12, 2018Becoming an AI-powered organization is far from simple. Marketing organizations face a number of challenges in making the shift. Here are a few steps to take on the journey to employing artificial intelligence to get real results.
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Five B2B Companies That Are Anything But Boring
Industry Insights July 11, 2018These five B2B companies that are changing the ways people engage with brands, and making the B2B experience more dynamic.
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The Current State of Data
Industry Insights July 11, 2018Tom Benton, the new head of the ANA’s new Data, Measurement, and Analytics Division, gives his perspective on the state of data in the marketing industry.
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How to Refocus in the New Age of Retail Marketing
Industry Insights July 10, 2018Not all media are created equal, and knowing which channels deliver a greater influence over consumer purchasing decisions — like TV — can give retail marketers an edge
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What to Do When Bad News Hits Your Organization
Industry Insights July 2, 2018When it comes to something bad happening to your organization, it's a matter of when, not if. However, if you have an action plan in place beforehand, you can vastly reduce the PR damage.
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To Fix Video Advertising’s Unnecessary Complexities, Just Look to the Internet
Industry Insights June 26, 2018Video asset management is in a troubled state. What could be a straight-forward process is mired by system incompatibility, a lack of coordination, and legal pitfalls. There is a solution, however, and it’s staring you right in the face.
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What Skills Marketers Will Need in the Next Three to Five Years
Industry Insights June 20, 2018In this webinar, leading recruiters and hiring decision makers share their expectations and insights on what marketers need in order to stay relevant and succeed amid today's constant technological advancements.
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Four Tips for Thinking Like a Startup
Industry Insights June 19, 2018Learn four ways big brands can embrace the startup mindset to become more agile in the age of digital disruption.
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Four Ways Banks Are Bettering Society
Industry Insights June 19, 2018The ANA identified some of the ways that financial institutions are contributing to the greater social good.
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ANA Members Oppose Addition of Citizenship Question for 2020 Census
Industry Insights June 12, 2018ANA members widely oppose the addition of a “citizenship” question to the 2020 census. That question asks, “Is this person a citizen of the United States?”
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Five Things Marketers Need to Know About Programmatic TV
Industry Insights June 12, 2018Programmatic TV is maturing into a formal channel that can reach millions of viewers. Here are five things marketers need to know about it.
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Four TV Targeting and Measurement Myths and Realities
Industry Insights June 7, 2018Misinformation about what’s possible with TV advertising plagues the marketing industry. Here’s the truth behind four myths about TV targeting and measurement.
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Reducing Operational Costs by Optimizing Employee Travel Spend
Industry Insights May 29, 2018Juliann Pless, SVP of travel solutions at Corporate Spending Innovations (CSI), discusses how electronic travel payments are changing budgets through spending transparency.
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Bridging the Gap: Amplifying Experiential Engagement with Event Tech
Industry Insights May 23, 2018This presentation shares the benefits and examples of technology being used in experiential activations.
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Machine Learning in Marketing — A Practitioner's Perspective
Industry Insights May 23, 2018This webinar explains how machine learning can enable personalized, omnichannel customer experience and can help optimize audience selection, product recommendations, offer, message, and creative.
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The Business Feeling Index: The Feelings That Move Business Forward
Industry Insights May 17, 2018With data taking a larger role in marketing, sometimes it seems like feelings and emotions have been removed from the equation entirely. But new research from gyro shows emotions still play a big part in the B2B decision making process.
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