Industry Insights
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Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices
Ethics Issue Alerts May 22, 2022ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has created this update, providing guidance and resources on the subject.
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Use This Tactic to Get More Out of Mobile Ads
Industry Insights May 20, 2022In the movie Moneyball, Billy Beane’s smart take on baseball analytics helped his team, the Oakland A’s, beat much richer franchises. He challenged common assumptions and tested alternative options. This approach became a field of study called sabermetrics - the empirical analysis of baseball.
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To Spur Change, CMOs Need More Managerial Discretion
Industry Insights May 19, 2022CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.
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Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners
Pulse May 19, 2022With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.
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10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are
Industry Insights May 18, 2022As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.
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3 Ways to Enter the Future of Digital Marketing & Interactivity
Industry Insights May 18, 2022Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the evolving needs of the modern consumer.
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The Role of Digital Out-of-Home Advertising in the Endemic Era
Industry Insights May 18, 2022Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.
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Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI
Industry Insights May 18, 2022As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.
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A Roadmap to Hypergrowth: ANA’s Recommended Action Plan
Industry Insights May 17, 2022Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.
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'What They Said' at the 2022 ANA Content Marketing Conference
Industry Insights May 13, 2022ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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Demystifying 3 Questions About Data Clean Rooms
Industry Insights May 9, 2022Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.
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The Current Consent Model Is Broken — Let’s Give Consumers Something Better
Industry Insights May 6, 2022They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.
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'What They Said' at the ANA Advertising Financial Management Conference
Industry Insights May 5, 2022ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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5 Marketing Leaders on the Future of Marketing
Industry Insights May 5, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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3 Steps Toward a Powerful Web3 Marketing Strategy
Industry Insights May 4, 2022The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.
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6 Big Takeaways from ANA’s First Content Marketing Conference
Industry Insights May 4, 2022The Association for National Advertisers (ANA) hosted their first-ever national content marketing conference on April 27-29, 2022. Several members of the Knotch team attended, including David Brown, Knotch’s Head of Strategy.
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Email's Essential Role in Successful Marketing
Industry Insights May 4, 2022Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.
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How Your Brand Can Leverage Automation
Industry Insights April 29, 2022Creative automation unlocks scale and flexibility for brands that need a variety of different creative variations — or need to easily change different elements within creative assets. A fashion retailer could have thousands of products that they want to show to different audiences. Travel companies need to update destinations and promotions across various locations.
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'What They Said' at the 2022 ANA Brand Masters Conference
Industry Insights April 25, 2022ANA just concluded our 2022 Brand Masters Conference, presented by Twitter. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity
Industry Insights April 25, 2022As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.
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