Industry Insights
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How Marketing Agencies Can Develop Partnerships with AI Companies
Leading Edge September 12, 2022For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency, better distribution of valued resources, and more insightful data to deliver desired outcomes.
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Making Cross-Platform Planning a Reality with Data and Technology
Leading Edge September 12, 2022Like most industries, the national broadcasting sector has had to adapt to tremendous change in recent years. Since the start of the COVID-19 pandemic, we have seen the rise of streaming giants, seismic shifts in how media is being consumed, including an upheaval around measurement, privacy, and identity. This is not to mention additional factors such as platform fatigue, audience saturation, and inventory scarcity. In order to keep up with this rapidly evolving media ecosystem, broadcasters need to figure out how to make significant changes to stay relevant.
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What Advertisers Can Learn from Financial Marketers in Uncertain Economic Times
Leading Edge September 12, 2022During uncertain economic times, the financial and banking industry can provide important information to marketers. How the financial industry adapts their advertising and addresses a recessionary economy can supply helpful strategies and tools for general marketers across categories.
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5 Inspiring Quotes on Staying Culturally Relevant
Pulse September 8, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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5 Reasons to Pause Before Cutting Marketing Spend in a Downturn
Leading Edge September 8, 2022It is common practice for marketers and business leaders to slash marketing spend during a recession. With customer spending and revenue likely to dip, organizations rush to cut expenses to preserve margins. Marketing is often the first budget to tighten, something many organizations will consider if a recession strikes in the coming months.
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The Procurement Opportunity: Media
Leading Edge September 7, 2022ANA recently released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” The work measures the perception of marketing procurement among three constituents: procurement, marketing, and agencies.
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You’re Not Ready for CPRA If Your Vendors Aren’t
Leading Edge September 7, 2022Say you dutifully got your organization in good compliance with the GDPR, and then did the same for CCPA, and perhaps even for the state laws that followed from Virginia, Nevada, Colorado, Connecticut, and Utah. Great.
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How to Make Your Media Spend Work Harder in a Down Market
Leading Edge September 6, 2022There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for certain, if we are entering a down market, there will be extra scrutiny on every media dollar spent.
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Six Principles for Avoiding Purpose Washing
Leading Edge September 6, 2022In today’s call-out culture, cries of “purpose washing” are becoming commonplace. To help ensure purpose is authentically embedded into every part of an organization, the ANA Center for Brand Purpose collaborated with industry experts to develop “6 Principles for Avoiding Purpose Washing.”
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Advertising Week 2022: This Year’s Expected Trends
Leading Edge September 2, 2022Advertising Week is a time for the industry to explore the shifting possibilities of advertising and serves as the ultimate networking opportunity. The U.S. event will be held in New York City, offering a collection of seminars and workshops where competitors can come together for debate and discussion alongside cultural icons to re-inspire the industry.
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3 Takeaways from R3’s "Digital Performance in Luxury" Report
Pulse September 1, 2022In its new report, “Digital Performance in Luxury,” R3 observes that “luxury marketers have to balance their traditional foundations with new market dynamics that reward mass relevance and immediacy.”
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To Be or Not to Be — Is it Truly Anonymized Data?
Leading Edge August 31, 2022In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.
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The Latest Trends When It Comes to Hybrid and Remote Work
Pulse August 30, 2022Paul Flaharty, executive director of the marketing and creative practice area at Robert Half, spoke to ANA recently about the latest hiring and retention trends. The company released finding from a recent survey it conducted (How Remote Work Is Impacting Productivity: 5 Trends For Dispersed Teams - Jul 6, 2022 (roberthalf.com).
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How Can You Raise Brand Awareness Using OOH?
Pulse August 29, 2022Brian Rappaport, CEO of Quan Media Group, spoke to the ANA about how OOH (out of home advertising) is a critical way for these brands to reach their target audiences, raise their brand awareness and make a big impact, often at a lower cost. Quan, which is an OOH agency, has worked with DTC brands like Casper, Zelle, Capsule, OpenTable, and FreshDirect.
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3 Key Takeaways from Jebbit’s 2022 Consumer Data Trust Index
Leading Edge August 25, 2022The Consumer Data Trust Index issued by Jebbit for the first half of 2022 highlights several factors that are contributing to upheavals in how consumers allocate their trust among businesses. These factors included the following:
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Prioritizing the Digital Health Care Experience
Leading Edge August 25, 2022The Inflation Reduction Act, recently signed into law, will reshape many aspects of the health care industry, and should heighten the sector’s focus on access, innovation and virtual care.
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Tips To Attract and Retain the Best Agency Talent
Leading Edge August 25, 2022No doubt we’ve all grown weary from reading endless articles about the current talent drain in agencies. It is tiring, and quite frankly, depressing to constantly read about broken agency models. Staff turnover. The great resignation.
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Circular Economy
Pulse August 24, 2022What is a circular economy? A circular economy aims to reuse its waste in a sustainable system of production and consumption. It’s an improvement on the old-fashioned, awful-sounding “take-make-waste” linear business model that begins by extracting resources from the earth and ends with piles of waste in a landfill. It’s a model that—you guessed it—goes full circle to minimize both resource use and waste production.
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Embracing the Role of a Servant Leader: A Hershey Case Study
Leading Edge August 24, 2022A job change from direct procurement at TE Connectivity to marketing procurement at The Hershey Company has been one of the steepest learning curves of my career. I had fantastic mentors and teachers in David Donnelly (still at Hershey), Tracy Allery (now at Nestlé), and the staff at Cortex Media, who were all instrumental in helping me to learn media, but more importantly, to navigate the paradigm shift from being a direct budget owner to an indirect influencer.
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Five Proven Tactics for Leveraging Big Data
Leading Edge August 24, 2022It's not how much data you have, it's how you use it. Marketers all know what a cliche that is, but we can also agree that the first-party data we collect has the potential to create great omnichannel experiences for your current and future customers that improve your business’s bottom line.
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