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Industry Insights

  • Restaurant Marketing Strategies for 2022

     Pulse   June 23, 2022  

    Restaurants suffered greatly at the hands of COVID-19, when only take-out could feasibly be an offering. Add staff shortages, supply chain issues, rising inflation, and gas prices to that blow, and one can see that restaurants have not had an easy time regaining their footing. With the pandemic mostly behind us, consumers’ pent-up desire for dining out has increased, and despite the other setbacks the industry is facing, restaurants are seeing a resurgence, as QSR magazine recently reported. The struggle is not over yet, however, and an agile approach to marketing a restaurant brand is key; the resources here look at some strategies restaurants can take to help their recovery.

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  • 4 Marketing Leaders on Hiring and Retaining Talent

     Pulse   June 21, 2022  

    In a complicated and changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.

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  • Luxury in Marketing: The New Approach

     Leading Edge   June 16, 2022  

    Another day, another high-end luxury brand getting into outdoor performance gear. This time, it’s Loewe’s turn, the oldest design house under LVMH. While a few years ago high-end luxury and outdoor equipment wouldn’t have been caught dead in the same sentence, it seems like today, many luxury brands are more focused on performance wear than savoir faire. This begs the question: What’s happening with the state of luxury today? Enter luxury’s new era: agency.

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  • Reach Out: Combining Paid and Organic Social Strategies for Success

     Pulse   June 16, 2022  

    As audiences on major social sites continue to grow, opportunities (as with any other media type) for monetization grow as well. This is especially true for sites like Facebook and Instagram, where advertisers, according to Axios, are paying more for ads, and, as analysis from Ignite Social found, organic reach keeps dropping. In 2022 no brand can eschew social media marketing, but some brands can’t afford to go all-in on paid strategies, and an organic approach leaves little visibility. The solution?

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  • What Advertisers Need to Know About the AVOD Revolution

    Leading Edge   June 15, 2022  

    News of Netflix’s Q1 and expected Q2 subscriber loss reverberated through the media world last month, prompting a flurry of speculation as to what this reversal of fortune forebodes for the rest of the TV landscape. Among the many implications discussed, one point of consensus quickly emerged: Subscription fatigue is real — and the fallout is ushering in a transition of power from subscription video-on-demand (SVOD) to advertising-based video-on-demand (AVOD) models.

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  • How To Build Your In-House Agency for True Success

     Leading Edge   June 14, 2022  

    With the promise of higher Marketing Return On Investment, MROI, the shift of work from external agencies to the in-house agency model continues to increase. It’s an easy model to justify — if the in-house delivers.

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  • When It Comes to Privacy, It’s Time to See the Forest for the Trees

     Leading Edge   June 14, 2022  

    Are we watching the forest and not noticing the trees? The bipartisan American Data Privacy and Protection Act Discussion Draft has so much in it that most everyone is trying to grasp the issues, with most of the discussion on preemption and a private right of action. But, in doing that, are we failing to focus on one other?

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  • Why Brands Must Respond to Shifts in Consumer Behavior

     Leading Edge   June 14, 2022  

    In today’s economy, the inflation rate is constantly rising in response to rapid market fluctuations, and it’s causing large shifts in consumer behavior — especially in recent months as the cost of living has risen. Inflation has already affected consumer behavior in ways such as holding off on large purchases, making switches to alternative (less expensive) brands, spending less on dining out, and spending more frequently before prices increase.

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  • Why Advertising Talent Is Resigning and How Agencies Can Buck the Trend

     Leading Edge   June 13, 2022  

    WorkReduce, which helps connect advertising talent with open roles, has heard this often over the past year. Many agencies and holding companies have seen staff leaving in droves and many have been unable to keep up with talent demands to sustain business growth.

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  • 4 Innovative Marketing Strategies to Drive Platform Growth

     Leading Edge   June 9, 2022  

    Nearly every modern business is leveraging a platform to enable successful business operations. As the digital era of marketing and business has evolved, platforms have taken off in popularity and become an integral part of every organization.

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  • The Importance of Perspective in TV Advertising

    Leading Edge   June 9, 2022  

    It’s not easy to be a brand marketer in 2022. The speed of evolution and change in the media industry has created an environment where marketers are constantly forced to learn new processes, understand new technologies, and try new approaches.

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  • Zero Party Data: It's Not About Data Points, It's About Context

     Leading Edge   June 9, 2022  

    A critical element of leveraging zero-party data is understanding and interacting with your audiences so that you can serve them what they want when they want it. Savvy publishing and media brands caught on to this long ago and have implemented strategies to deeply understand their audiences and utilize them for monetization strategies.

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  • In-Game Advertisers: Focus on the Gamers, Not the Games

     Leading Edge   June 8, 2022  

    Mobile and video games experienced explosive growth during the pandemic. With more gamers staying put and non or casual gamers seeking variety in their entertainment sources, Statista reported that gamers hit a record 3.24 billion globally in 2021, and the industry reported $85.86 billion in video game revenue.

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  • In-Game Advertising

     Pulse   June 7, 2022  

    Since their introduction, video games have been widely popular, but they saw a special sort of rise during the pandemic’s lockdowns, where sites like Twitch and the introduction of the Metaverse brought gamers to more sophisticated, communicative worlds that also fostered communities.

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  • 6 Things to Know About TV in a Digital World

     Leading Edge   June 6, 2022  

    The current media landscape is defined by screens across devices; we absolutely live in a multiscreen world with around the clock access to content. While viewers may not differentiate between linear, connected and streaming TV, marketers’ awareness of these differences is crucial for successful campaigns. Below are six key takeaways from new media research studies that marketers need to know in order to reach audiences at scale and make informed media planning decisions.

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  • 5 Inspiring Quotes on Diversity and Purpose

     Pulse   June 3, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Don't Let Turnover Damage Your Brand’s Data Strategy

    Leading Edge   June 2, 2022  

    Brands are aware of the need to be first-party data-driven, yet many of their data strategies have not progressed far enough in this direction. Google’s plans to end third-party cookie support have put brands on the clock. The larger privacy trend, of which cookie deprecation is just one component, should have brands exploring solutions that will allow them to maintain and evolve their marketing data strategies with the changing times.

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  • Want to Boost Your Agency’s Efficiency? Automate These 4 Processes

     Leading Edge   June 2, 2022  

    To say that today’s digital marketing landscape is crowded would be an understatement. As technologies advance and business locations become less integral to servicing clients, creative agencies face more competition than ever before.

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  • Why QR Codes Are the Future of Creative Advertising

     Leading Edge   June 2, 2022  

    While they aren't a new phenomenon, Coinbase's Super Bowl ad applied a novel approach to something many are exploring: QR codes. The no-context QR code ad, which was so successful that it generated more traffic than the company's app could handle, was likely a once-in-a-lifetime tactic to engage viewers in one of the most challenging advertising environments: the living room.

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  • These Campaigns Genuinely Portray the LGBTQ+ Community

     Pulse   June 1, 2022  

    A truly powerful campaign that sheds light on human experience and tugs are our emotions from a deep, vulnerable place is no easy task. This is especially true when marketers want to tell stories authentically and not just rely on stereotypes.

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