Multicultural and Inclusive Marketing Awards
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Pine-Sol: Empowering Black Women
Multicultural and Inclusive Marketing Awards December 30, 2021Pine-Sol created a multi-faceted platform aimed at providing support to Black women entrepreneurs.
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Respond2Racism: The First-Responder Twitter Bot
Multicultural and Inclusive Marketing Awards December 30, 2021To combat COVID-19 fueled anti-Asian hate, Goodby Silverstein & Partners created a Twitter bot that responded to anti-Asian tweets with messages from Asian frontline workers about the harmful effects of racist rhetoric.
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Sephora Canada Celebrates Indigenous Peoples Month for the First Time Ever
Multicultural and Inclusive Marketing Awards December 30, 2021With the goal of improving its diversity and inclusion efforts among indigenous peoples, Sephora Canada launched its first-ever National Indigenous History Month campaign, which highlighted indigenous individuals to help Sephora team members better know and understand Canada’s indigenous population.
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Share Something Real with Facebook Portal
Multicultural and Inclusive Marketing Awards December 30, 2021To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.
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Tecate Hosts Virtual Music Festival on a Virtual Patio
Multicultural and Inclusive Marketing Awards December 30, 2021During the pandemic, Tecate launched a monthly virtual series of curated music programming inviting viewers to tune in and support local arts and culture.
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TikTok Celebrates Pride Digitally
Multicultural and Inclusive Marketing Awards December 30, 2021TikTok promoted an array of creators from the LGBTQ+ community, gaining visibility for their work on a host of partner platforms.
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Toyota 2020 Holiday Ad Inspires Hispanics to Cherish Even the Smallest of Journeys
Multicultural and Inclusive Marketing Awards December 30, 2021Keying in on the insight that American Hispanics were forced to be away from their families more than other demographics due to an inability to work from home during the pandemic, Toyota created a holiday ad that highlighted the importance of taking even small journeys with loved ones.
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Toyota Partners with Paralympic Champion to Highlight Importance of Strong Adoptive Families
Multicultural and Inclusive Marketing Awards December 30, 2021With the goal of showing consumers how technological advancements in automobiles can enhance life, especially for those with disabilities, Toyota partnered with 13-time Paralympic gold medalist Jessica Long, who suffers from a bone disorder, on a new campaign.
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Ulta Beauty Honors Black Women as the MUSE of the Beauty Industry
Multicultural and Inclusive Marketing Awards December 30, 2021Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.
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Unilever Created the First Deodorant for People with Disabilities
Multicultural and Inclusive Marketing Awards December 30, 2021Unilever wanted to revolutionize deodorant design to include everyone, however they are able to move. By co-creating the product with the disabled community themselves, Unilever designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply.
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Welcome to Our World: Netflix Highlights Asian Diversity
Multicultural and Inclusive Marketing Awards December 30, 2021To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.
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American Family Insurance Recreates King's 1963 March on D.C.
Multicultural and Inclusive Marketing Awards January 15, 2021American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.
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AT&T DIRECTV
Multicultural and Inclusive Marketing Awards January 15, 2021AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.
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Big Brother Big Sister of Middle Tennessee
Multicultural and Inclusive Marketing Awards January 15, 2021Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.
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Celebrating Mexican Heritage Through Music
Multicultural and Inclusive Marketing Awards January 15, 2021Beer brand Tecate created a music video aimed at increasing brand affinity among Mexican-American drinkers.
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Google AI/Canadian Down Syndrome
Multicultural and Inclusive Marketing Awards January 15, 2021To improve Google’s voice technology, the Canadian Down Syndrome Society used the voices of the Down syndrome community to train Google’s speech recognition model to understand them, making voice technology more inclusive for the 78 million people with all forms of atypical speech.
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Let's #TalkAboutBias
Multicultural and Inclusive Marketing Awards January 15, 2021Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.
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Los Angeles LGBT Center
Multicultural and Inclusive Marketing Awards January 15, 2021On National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.
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Love Calls Back
Multicultural and Inclusive Marketing Awards January 15, 2021Verizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.
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Mastercard
Multicultural and Inclusive Marketing Awards January 15, 2021For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.
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