Multicultural Excellence Awards
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Love Over Bias
Multicultural Excellence Awards November 4, 2018Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.
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My Black Is Beautiful
Multicultural Excellence Awards November 4, 2018Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.
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Puerto Rico from A to Z
Multicultural Excellence Awards November 4, 2018Puerto Rico Tourism Company created a content marketing campaign to convince tourists to visit the island and balance out the negative media around the recent hurricane damage.
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Reinvent Mindsets by HP
Multicultural Excellence Awards November 4, 2018HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.
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Start Your Impossible
Multicultural Excellence Awards November 4, 2018To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.
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The beIN BED Campaign
Multicultural Excellence Awards November 4, 2018beIN SPORTS created programming designed to help viewers get to bed early to check out “El Clasico,” a major soccer match that broadcast live at 7:00 a.m.
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The Talk
Multicultural Excellence Awards November 4, 2018To expand its “My Black is Beautiful” program for its 10 year anniversary, P&G created “The Talk,” a video about the discussion Black parents have to have with their children around racial bias.
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Tongue-Tied
Multicultural Excellence Awards November 4, 2018Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.
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Tundra Power
Multicultural Excellence Awards November 4, 2018Toyota promoted its Tundra pickup truck with free coffee giveaways.
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Type with Pride
Multicultural Excellence Awards November 4, 2018NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.
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Unexpected Experts
Multicultural Excellence Awards November 4, 2018Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.
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Virtual Social Pride Parade
Multicultural Excellence Awards November 4, 2018Verizon celebrated Pride Month by inviting consumers to participate in a virtual pride parade on their mobile devices.
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Xfinity Behind the Mask
Multicultural Excellence Awards November 4, 2018Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.
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Xfinity Cultural Conduit — Featuring Black Thought
Multicultural Excellence Awards November 4, 2018Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.
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