Multicultural and Inclusive Marketing Awards
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Chicago Promotes Voter Registration in the Black Community
Multicultural and Inclusive Marketing Awards December 30, 2021The city of Chicago strove to promote voting within its Black community by creating voter registration booths that featured artwork inspired by the protests that George Floyd’s murder sparked.
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Fighting for Equity in Blood Donations
Multicultural and Inclusive Marketing Awards December 30, 2021Gay Men's Health Crisis took aim at the discriminatory policy that forbids gay men from donating blood.
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Football Is for Everyone
Multicultural and Inclusive Marketing Awards December 30, 2021To show its commitment to the LGBTQ+ community, the NFL partnered with The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ+, to elevate the organization’s efforts and highlight resources that could save lives.
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Ford F-150 More than Tough
Multicultural and Inclusive Marketing Awards December 30, 2021Ford’s campaign promoted the F-150 truck as the “truck of choice” regardless of paycheck.
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Harley-Davidson’s Tough Turban Keeps Sikh Motorcyclists Safe While Honoring Religious Freedom
Multicultural and Inclusive Marketing Awards December 30, 2021Because removing their turban to wear a helmet while on a motorcycle would be a violation of Sikhs religious beliefs, Harley-Davidson created the Tough Turban, a modified version of traditional Sikh male headwear that allowed Sikh men to ride their motorcycles safely without having to compromise their beliefs.
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How California Gave Smokers a Platform to Inspire People to Quit
Multicultural and Inclusive Marketing Awards December 30, 2021With the pandemic and the anti-Asian racism that accompanied it causing California smokers of Asian descent to cope by smoking even more, the California Tobacco Control Program launched a campaign that featured a multilingual helpline and creative featuring smokers telling their own stories in hopes of inspiring others to quit.
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How Don Julio Celebrated Cinco de Mayo
Multicultural and Inclusive Marketing Awards December 30, 2021The goal focused on developing a Cinco de Mayo campaign that authentically embeds Don Julio’s brand purpose “to champion the power of devotion in culture,” in so doing driving brand awareness and relevance among U.S. Hispanic drinkers.
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How Jägermeister and The Lesbian Bar Project Helped Support Lesbian Bars
Multicultural and Inclusive Marketing Awards December 30, 2021Jägermeister and The Lesbian Bar Project created a short documentary highlighting the struggles of bar owners, community activists, archivists, and patrons in three cities to drive much-needed funding for lesbian bars across the country.
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How This Campaign Shed Light on Racial Inequalities
Multicultural and Inclusive Marketing Awards December 30, 2021Big Facts, Small Acts has a mission to encourage the most vulnerable during the pandemic to cover up and wear masks to protect themselves and their communities.
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How Unilever Built Community Through Tea
Multicultural and Inclusive Marketing Awards December 30, 2021The goal of the “Live Awake/CommuniTEA in Arabic” campaign was to encourage and inspire people in the Arab community in North America, that the effort of a few can truly change the world for many and that when we collectively do the right thing and help others, real change can happen.
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How When We All Vote Drove Record Voter Turnout Among Generation Z in 2020
Multicultural and Inclusive Marketing Awards December 30, 2021With the goal of increasing voter turnout among generation Z people of color for the 2020 election, When We All Vote ran an omnichannel campaign that appealed to younger voters by focusing on how voting was the best way for them to use their voices and help build the nation they wanted to see.
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Human by Orientation PRIDE 2020
Multicultural and Inclusive Marketing Awards December 30, 2021In celebration of Pride Month, HBO offered 11 consecutive days of relevant content across platforms to consistently engage its target audience of LGBTQ+ culturally curious millennials.
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Instagram’s “We Create” Campaign Lifts Up Black Businesses Through the Power of Creative
Multicultural and Inclusive Marketing Awards December 30, 2021With its “We Create” campaign, Instagram aimed to provide relief to Black small business owners and creative professionals, two demographics that were hit especially hard financially by the pandemic.
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Jack Daniel's Tennessee Fire Presents Drag Queen Summer Glamp
Multicultural and Inclusive Marketing Awards December 30, 2021Jack Daniel’s recruited the help of the Drag community to create a reality series celebrating Pride outdoors.
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Jack Daniels’ New Calle
Multicultural and Inclusive Marketing Awards December 30, 2021Jack Daniels’ New Calle music platform authentically positioned the brand as the leading supporter of the Latin urban music scene at a regional and national level.
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McDonald’s Finds “Dorado” for Young Hispanics
Multicultural and Inclusive Marketing Awards December 30, 2021McDonald’s partnered with global Latin artist J Balvin to create a music video experience that would speak directly to young Hispanics.
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McDonald’s Lets Fans Place BTS’ Favorite Order
Multicultural and Inclusive Marketing Awards December 30, 2021McDonald’s appealed to multicultural youth by allowing them to place the same food order as the beloved K-pop band BTS.
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Olay Showcases the Beauty of STEM
Multicultural and Inclusive Marketing Awards December 30, 2021A print campaign for Olay was written in STEM languages, using real female STEM experts from diverse professional and cultural backgrounds as the faces of the campaign.
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P&G’s “Widen the Screen” Initiative
Multicultural and Inclusive Marketing Awards December 30, 2021P&G undertook an effort to fight stereotypes by promoting representations of Black life that normalized its everyday beauty.
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Pantene Family Pride
Multicultural and Inclusive Marketing Awards December 30, 2021Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.
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