Knowledge Partners
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Unlocking LGBTQ+ Loyalty in the Grocery and Household Verticals
Knowledge Partners September 26, 2024This report from Revry examines the purchasing behavior, brand loyalty, and perceptions of LGBTQ+ consumers in the grocery and household verticals, comparing brands that are viewed as allies and those that are not.
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Loyalty Unlocked: LGBTQ+ Streaming Audience Insights, Powered by Nielsen
Knowledge Partners September 25, 2024According to a 2024 ANA survey, only 34 percent of marketers are currently leveraging LGBTQ+-owned or targeted media to activate this lucrative audience base, despite these platforms often outperforming their mainstream counterparts in audience engagement, brand loyalty, and authentic connection.
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Can Single-Source Data Solve Advertisers’ Cross-Media Measurement Headaches?
Knowledge Partners September 20, 2024With numerous media channels vying for brands’ investment, advertisers need to measure not only how each channel performs but also how they interact to deliver outcomes. Understanding the unique reach of each channel ensures they’re not just hitting the same audience multiple times.
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YouTube Creative Effectiveness: Three Golden Rules That Could Double ROI
Knowledge Partners September 20, 2024Ekimetrics shared insights on a study it conducted, alongside Google, to reveal the impact of ad creative quality on YouTube video performance.
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Comparing Project Management Tools
Money Slides September 19, 2024Grant Thornton breaks down the capabilities of the project management tools Wrike, Asana, Mavenlink, and ADO (Azure DevOps) as they apply to marketing operations.
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The Attention Garnered by Each Media Channel, by the Numbers
Money Slides September 19, 2024National CineMedia (NCM) shares research that calculates the number of seconds during which viewers watch advertising on different media channels, including cinema, live sports, YouTube, Roku, Facebook, Instagram, TikTok, and mobile, among others.
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Specialty Retailer Elevates Marketing ROI Using Cluster Analysis
Knowledge Partners September 17, 2024Bridgenext collaborated with a cross-functional executive stakeholder team to help identify patterns and segment customer and business actions that would ultimately inform investment and forecasting decision-making. Examining more than 25 data sources, we gathered data from sales and performance, product assortment, marketing, and market and store-level operations.
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From Linear to Streaming: The Evolution of Live Events
Knowledge Partners September 12, 2024In late 2023, Amazon Ads and Publicis Media worked together to create a study to better understand the shift from linear to streaming of live events in the US.
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Brand Experience: The Key to Customer Loyalty and Business Growth
Knowledge Partners September 11, 2024A common misconception is that your brand equals your logo plus your ads and nothing more. It’s true that visual identity and brand voice contribute to overall customer perception of a brand and its value. However, it’s the total brand experience that drives competitive differentiation, builds brand loyalty and, ultimately, delivers value to the business.
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Premium, Defined: Long-Form Content Drives Ad Success
Knowledge Partners September 5, 2024DIRECTV identifies five valuable personas that can be appealed to with premium long-form video. The information on each persona includes its demographic breakdown and its viewing and purchasing behavior.
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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Ranking Marketers' Most Frequently Used Retail Media Networks
Money Slides September 5, 2024The ANA shares the results of a survey that identifies the ten retail media networks that marketers use most — a list that includes the likes of industry behemoths such as Walmart Connect, Amazon Advertising, and Target Roundel, but also smaller players such as Instacart, Sam’s, Costco, and Dollar General.
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What Percentage of Streaming Is Viewed Ad-Free
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares research that calculates the percentage of viewers with ad-free subscriptions to each of the major streaming platforms, including Discovery+, Disney+, Netflix, Hulu, Peacock, Max, and Paramount+.
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The Gen AI Implementation Pyramid
Knowledge Partners August 30, 2024Phaedon’s Nate Thompson and Buddy Norton lay out a framework to help brands navigate the complexities of implementing AI across their organizations.
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The Power of Authenticity: 100 Brands Winning Big with TikTok Creators
Knowledge Partners August 27, 2024CreatorIQ and TikTok share research that sheds light on what makes a creator effective in his or her collaborations with a brand.
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Crafting an Effective Gen AI Measurement Plan
Knowledge Partners August 22, 2024Phaedon’s Emily Merkle shares tips for brands looking to establish a well-designed measurement plan for Gen AI implementation.
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Four Next Generation CBCA Tools to Understand How People Make Choices
Knowledge Partners August 22, 2024Steve Cohen, co-founder of in4mation insights, discusses advancements in the science of decision-making that have spurred innovations which challenge conventional wisdom by incorporating more robust behavioral assumptions.
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How Different Browsers Handle Cookies
Money Slides August 20, 2024Marketing platform AdRoll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.
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Maximizing TV Ad Spend with Location Intelligence
Knowledge Partners August 9, 2024Behavioral audience segments and action-based outcomes are the future of TV targeting and measurement respectively. Brands want to tell a story to the right audience at the right time and measure the impact of those stories. By adding data to the storytelling capabilities of TV advertising, brands can now achieve this goal.
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