Knowledge Partners
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How SMB Firms Are Transforming SEO with AI
Money Slides December 10, 2024The ANA shares the results of a global survey of small- and medium-sized businesses to illuminate how these firms are using artificial intelligence in their search marketing efforts (e.g., for ranking and attracting organic traffic), as well as how effective they feel these efforts have been.
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From Roar to Whimper: How Modern Branding Tamed the Jaguar
Knowledge Partners November 26, 2024The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist fonts and soulless designs. Jaguar’s new logo is the latest casualty — a rebrand with aspirations but no clear link to its roots.
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Nudge Theory: How Brands Can Empower Customers Through Behavioral Science
Knowledge Partners November 22, 2024A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.
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Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
Knowledge Partners November 20, 2024The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.
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AI's Influence on Consumers' Brand Choices, by the Numbers
Money Slides November 19, 2024The Brandtech Group shares the results of a survey that reveal what proportion of consumers in different age groups have had their brand and product choices influenced by the answers generated through AI services like ChatGPT, Meta AI, and Google’s Gemini.
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Cookie Instability and the Need for Durable, Interoperable IDs
Knowledge Partners November 19, 2024Deep Sync explores one possible solution for cookie instability: durable, interoperable IDs.
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Audio Alchemy: The Art and Science of Creating Engaging and Impactful Streaming Audio Ads
Knowledge Partners November 12, 2024Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.
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Best Practices for Durable Performance with Amazon DSP Ad Relevance
Knowledge Partners November 12, 2024Amazon Ads shares best practices for leveraging its Ad Relevance platform.
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How to Keep Phone Contact Compliant with Consent
Money Slides November 12, 2024Law firm Troutman Amin breaks down how to maintain compliance with the rules that govern marketers’ contact with consumers on their landlines and cellphones and how to respond when consent for such contact is revoked.
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AIMM’s Fact Pack Reveals Gen Z’s Cultural Expectations and How Brands Can Respond
Knowledge Partners November 11, 2024Created by AIMM, this Gen Z Fact Pack equips marketers with actionable insights on identity, inclusion, and values to authentically connect with gen Z consumers and drive cultural relevance and brand growth.
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Broadcasters’ Share of Ad Voice, by the Numbers
Money Slides November 6, 2024Comscore quantifies 20 of the largest broadcasters’ share of ad voice.
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The Friendship Factor: How Trust, Relevance, and Affection Drive Business Growth
Knowledge Partners November 4, 2024New research from Mower reveals how brands can drive business growth by building "fierce friendships" with customers through three key dimensions: trust, relevance, and affection, with findings showing significant gaps between business perception and customer reality in these areas.
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Alchemy Worx Holiday Playbook, 2024
Knowledge Partners October 31, 2024Alchemy Worx created a comprehensive guide to help brands maximize their holiday season through email marketing best practices.
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Staying Relevant – Adapting Your Organic Social Media Strategy to Algorithm Changes by Inspira Marketing
Knowledge Partners October 28, 2024Inspira Marketing shares five strategies marketers can leverage to navigate the ever-evolving shifts in social media algorithms, connect with social media users, and enhance their visibility on social media platforms.
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From Clicks to Conversions: Maximizing Email Marketing and Paid Media Integration
Knowledge Partners October 27, 2024Inspira explores the benefits of marrying email marketing and paid media to foster better consumer relationships, driver conversions, expand audience reach, enhance targeting, and more.
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How to Measure Ads More Effectively in a Streaming-First Marketplace
Knowledge Partners October 24, 2024Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.
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Is Today’s TV and Video Measurement Upfront or Unreliable?
Knowledge Partners October 23, 2024Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.
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Loyalty Unlocked: QSR/Fast Casual Edition
Knowledge Partners October 22, 2024Revry’s LGBTQ+ Streaming Audience Insights highlighted the engagement and loyalty of LGBTQ+ audiences on FAST platforms and Connected TV (CTV). The study's Quick Service Restaurants (QSR) and Fast Casual data shows that LGBTQ+ friendly brand messaging and advertising significantly influences their choices.
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The Future Shopper: 2024 Edition
Knowledge Partners October 21, 2024VML’s 2024 The Future Shopper global survey is a look into the habits and online shopping trends of 31,500 consumers across the regions of the world.
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The State of Creative Operations
Knowledge Partners October 21, 2024Rocketium’s study provides research-backed insights for enterprise marketing and creative teams to increase productivity and simplify their creative workflow to deliver better business outcomes.
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