Knowledge Partners
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Uncorking Growth: Bread & Butter Wines' Recipe for Digital Success in a Saturated Market
Knowledge Partners August 9, 2024For food and beverage marketers battling shelf space and consumer attention, Bread & Butter Wines offers a blueprint for standing out in the crowded wine aisle.
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The Popularity of Gaming, Esports, and Streamers by Age Group
Money Slides August 6, 2024Comscore shares data that reveals the relative popularity of gaming, Esports, and live streaming among generation Z, millennials, generation X, and Baby Boomers.
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The Statistics on Cord-Cutting
Money Slides August 6, 2024Comscore shares research into the practice of cord-cutting, quantifying the prevalence of the behavior among all households, and then drilling down with further granularity for the 18-to-24-year-old and 25-to-34-year-old age brackets.
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The Top Ten Streaming Services for Millennials and Gen Z
Money Slides August 6, 2024Comscore calculates the number of households subscribing to each streaming platform, with a special breakdown for millennials and members of generation Z.
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Advanced Study: Measuring YouTube Ad Creative Quality Impact at Scale
Knowledge Partners August 1, 2024A study measuring the impact of ad creative quality on YouTube specific video performance.
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Where Men Prefer to Buy Their Personal Care Products, by the Numbers
Money Slides August 1, 2024MANSACPED’s CMO Marcelo Kertész shares the results of a survey of nearly 400 men detailing the places where they prefer to shop for personal care items.
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Average SaaS Portfolio Size by Company Size
Money Slides July 31, 2024HubSpot’s Scott Brinker shares data that breaks down the average number of software-as-a-service subscriptions held by companies based on their size, showing changes from 2023 to 2024. The findings thereby shed light on organizations’ approaches to their MarTech stacks.
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Programmatic Ad Revenue, 2019-2023
Money Slides July 31, 2024At the ANA’s 2024 Digital and Social Media Conference, ANA CEO Bob Liodice shared data charting the growth in programmatic ad revenue from 2019 to 2023.
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AI for Marketing: From Hype to How
Knowledge Partners July 29, 2024Whether you’re just getting started or looking to maximize what AI can do, Think With Google presents a framework to help you think about how to take advantage of using AI in your marketing, and to assess what you’re already doing vis-à-vis what’s possible.
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The Cool Down’s Five Big Things: Business and Sustainability Insights from The Cool Down’s Proprietary Audience Data Stack
Knowledge Partners July 26, 2024A media company specializing in sustainability issues, The Cool Down shares insights derived from its proprietary audience data stack to shed light on consumers’ attitudes toward the topic.
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An Event to Inspire Latino Men Toward Better Mental Health
Knowledge Partners July 23, 2024In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.
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Are You Ready for the Next Wave for Advertisers?
Knowledge Partners July 23, 2024From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.
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Charted: Gaming Genre Preferences by Device Type
Money Slides July 23, 2024Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.
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How Gamers' Device Preferences Affect Their Willingness to Spend on Games
Money Slides July 23, 2024Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.
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The Ages and Incomes of Gamers, by the Numbers
Money Slides July 23, 2024Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.
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Consumer Perceptions of Women in Ads, by the Numbers
Money Slides July 19, 2024SeeHer and LG Ads share research that illuminates perceptions of how women are portrayed in ads and how these perceptions have shifted between 2021 and 2023.
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Female Behaviors While Watching CTV and After Seeing an Ad on CTV
Money Slides July 19, 2024SeeHer and LG Ads share research that reveals the activities that women most often engage in while watching CTV, as well as the activities that they most frequently perform after seeing an ad on CTV.
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A Marketer’s Guide to Major Measurement Methods and Triangulation
Knowledge Partners July 18, 2024Ekimetrics provides a general exploration of key measurement methods, what they’re used for, and how insight and effectiveness teams use various data and techniques to build the effectiveness narrative in the privacy age.
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Four Strategies for Connecting with Your Customers Through Zero-Party Data
Knowledge Partners July 17, 2024Transactional data, like purchase history, and behavioral data, like pages viewed, tell marketers the what, the how, and the where. But it’s only zero-party data, also known as declared data, that tells marketers the why.
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Going Beyond Points for the Ultimate Loyalty Program
Knowledge Partners July 17, 2024Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.
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