Knowledge Partners
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The Sound of Brand-building: How to Leverage Audio Advertising
Knowledge Partners June 27, 2024System1’s Andrew Tindall shares five key best practices for effectively leveraging audio advertising.
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Brand and Top Music Artist 2023-24
Knowledge Partners June 26, 2024SponsorUnited shared insights from its Brand & Top Music Artist 2023-24 report, illuminating trends, brand endorsements, and opportunities. The study evaluated more than 650 brands, 870 sponsorship deals, and over 4,500 social posts by music artists.
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From Ads to Zeitgeist
Knowledge Partners June 26, 2024In a new report from Amazon Ads, From Ads to Zeitgeist presents insights from across the globe, uncovering three key trends shaping culture and actionable recommendations for brands to become part of the conversation.
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The 2020s: A New Era of Digital's Global Preeminence Over Linear TV
Money Slides June 25, 2024Marketing solutions provider Guideline tracks the proportion of media mix devoted to digital, on the one hand, and linear TV, on the other, in the first quarters of 2022, 2023, and 2024 in the U.S., the U.K., China, Australia, Canada, and New Zealand.
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Attention, Please: Unlock the Potential of Total Attention
Knowledge Partners June 19, 2024Brands often believe that breaking through that noise means being the loudest in the room. But according to Pinterest’s Stacy Malone, attention may be more complex than marketer’s think.
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Ranking the Most Valuable B2B Brands, 2024
Money Slides June 19, 2024Representatives from Deloitte, Stein IAS, and Brand Finance identify the most valuable B2B brands of 2024.
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The Rise of Latino-Owned Businesses
Money Slides June 19, 2024A team of presenters at the 2024 ANA Masters of B2B Marketing Conference cited U.S. Census data to chart the proliferation of Latino-owned businesses over the last three decades.
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AI in B2B Marketing Report: Lessons from the Frontline
Knowledge Partners June 18, 2024Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
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To Advance Privacy, SiriusXM Media Is Tuning in to Innovation
Knowledge Partners June 17, 2024Experimentation, cross-functional collaboration, and a growth mindset are critical as the audio entertainment company addresses an evolving advertising landscape.
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Embracing Privacy to Elevate Customer Trust
Knowledge Partners June 12, 2024Instacart is prioritizing transparency and customer experience as it uses first-party data to help serve more relevant ads to consumers.
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AI Governance Best Practices
Money Slides June 5, 2024Learn the best practices for establishing governance for AI technologies in your organization, which are shared by Krista Sande-Kerback, formerly of IBM.
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World Environment Day: How Brands Can Elevate Environmental Advertising
Knowledge Partners May 29, 2024As World Environment Day approaches, System1’s Jess Messenger looks at how brands can do more to elevate their sustainability efforts in the eyes of consumers.
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The Gender Pay Gap in Professional Sports
Money Slides May 23, 2024Diageo shares data that compares the average pay that male and female professional athletes receive for playing tennis, soccer, golf, and basketball.
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The Growing Prevalence of In-House Agencies, by the Numbers
Money Slides May 23, 2024The ANA shares survey data that illuminates how more and more organizations have developed in-house agencies since 2008.
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U.S. Women’s Sports Fan Demographics
Money Slides May 23, 2024Diageo shares demographic data that breaks down the genders, ages, income, education, and racial/ethnic identities of U.S. women’s sports fans.
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Media Agency New Business Barometer: Final 2023
Knowledge Partners May 22, 2024The COMvergence New Business Barometer study provides a comprehensive assessment of the media agency performances in new business.
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CMO Investment Preferences, by the Numbers
Money Slides May 21, 2024In his remarks at the ANA’s 2024 Advertising Financial Management Conference, ANA CEO Bob Liodice shared the results of a survey of CMO’s that illuminates their investment priorities.
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The Power of Sports on Local Broadcast TV
Knowledge Partners May 18, 2024A survey of over 5,000 adults by Dynata Research reveals that linear TV is the preferred medium for viewing sports, demonstrating the significant influence of local broadcast TV on sports viewership and advertising impact.
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Ads in Misinformation: An Ad Effectiveness Experiment
Knowledge Partners May 16, 2024Zefr conducted an “ad effectiveness experiment to uncover the true impact of ads next to misinformation.
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Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
Knowledge Partners May 16, 2024In this report, Marketing Architects identifies top challenges facing advertisers when measuring TV’s effectiveness and provides a playbook for solving them.
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