Knowledge Partners
-
Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
view -
Four Tips for Finding Your Most Valuable Direct Mail Audience
Training Takeaways January 2, 2025To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.
view -
How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
view -
Key CDP Capabilities
Money Slides January 2, 2025Jonathan Copulsky of Northwestern University shares a schema prepared by the BCG that identifies the capabilities a CDP must have to effectively perform tasks such as data-ingestion, unifying the customer record, gathering intelligence and facilitating decision-making, and marketing activation.
view -
Open Rates by Type of Mail
Money Slides January 2, 2025The United States Postal Service (USPS) shares the results of a study that quantify the frequency with which different types of mail are either opened or discarded without a second look. The types of mail covered include catalogs, coupon booklets, and a wide array of different advertising mailers.
view -
Programmatic Media 101: Establishing Targeting Strategies
Training Takeaways January 2, 2025Erin Yasgar identifies critical criteria to consider when developing the targeting strategy for your programmatic media buy.
view -
Seven Steps Toward Understanding Your Target Audience
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki identifies seven angles from which to look at one’s target audiences to achieve a complete understanding of them.
view -
Seven Tips for Giving Agencies Feedback
Training Takeaways January 2, 2025Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.
view -
Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
view -
The 12 Principles of Agile Methodologies
Training Takeaways January 2, 2025Agile methodologies encourage an iterative approach to solving problems to help teams deliver value to their customers with fewer hurdles. Learn the basic tenets of this approach.
view -
The 4 Ps? Try the 4 Es to Excel at Integrated Marketing
Training Takeaways January 2, 2025Learn four principles critical to guiding your integrated marketing efforts.
view -
The Daily Hours Consumers Spend with Different Activities: How Streaming and Social Media Stack Up
Money Slides January 2, 2025Roku shares findings from Luth Research that quantify the average number of hours that people spend each day with different activities, comparing streaming and using social media with pastimes such as online shopping and socializing with friends and family.
view -
The Four Cs of Effective Messaging in Content Marketing
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.
view -
The Four Types of Marketplaces Available for Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.
view -
The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
view -
Three Advantages of Direct Mail Retargeting Technology
Training Takeaways January 2, 2025Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.
view -
Three Ways to Spread Agile Practices in Your Organization
Training Takeaways January 2, 2025ANA instructor Greg Kihlstrom offers three approaches for promulgating Agile methodologies in organizations of various levels of Agile maturity.
view -
10 Steps for Developing and Implementing MarTech Governance
Training Takeaways January 1, 2025Learn the sequential process for creating and rolling out an effective MarTech governance framework.
view -
Harnessing the Power of Rituals
Knowledge Partners December 19, 2024MSQ and Warc Advisory conducted a study on consumers’ rituals, and how brands can leverage them to deepen customer relationships.
view -
How SMB Firms Are Transforming SEO with AI
Money Slides December 10, 2024The ANA shares the results of a global survey of small- and medium-sized businesses to illuminate how these firms are using artificial intelligence in their search marketing efforts (e.g., for ranking and attracting organic traffic), as well as how effective they feel these efforts have been.
view