Knowledge Partners
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The Importance of Data Fidelity in Driving Ad Strategy
Knowledge Partners February 4, 2022This report from Tylie will help you and your team to better understand data fidelity, an essential component for any brand or agency to gain more insight into what is and isn’t working in their marketing efforts.
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Claritas 2021 Hispanic Market Report
Knowledge Partners February 2, 2022Claritas shares insights on how to better engage Hispanic consumers.
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The Seven Most Effective Direct Mail Strategies
Knowledge Partners February 1, 2022RRD Marketing Solutions shares seven tips for creating effective direct marketing campaigns.
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Engagement Infographic: Beauty
Knowledge Partners January 31, 2022Tubular shares insights on the preferences of beauty consumers in respect to social media.
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Engagement Infographic: Consumer Electronics
Knowledge Partners January 31, 2022Tubular Labs shared data on the consumers of electronics content to reveal their demographics and behavior.
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Engagement Infographic: Fashion
Knowledge Partners January 31, 2022This infographic was created by Tubular, a social media video trend research company, to help marketers better understand the audience demographics, content preferences, and e-commerce behaviors of fashion fans engaging with video on social media.
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Engagement Infographic: Gaming
Knowledge Partners January 29, 2022Tubular Labs compared the audience demographics, content preferences, and e-commerce behaviors of the gaming audience on social video.
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Saying Goodbye to Onboarding
Knowledge Partners January 29, 2022Enterprise Identity is becoming a foundational requirement for brands and their partners as marketing and advertising are increasingly data driven. Sensing this, many martech, adtech, and data companies have reupholstered themselves as providers of identity solutions to take advantage of this new market demand.
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Engagement Infographic: Food and Beverages
Knowledge Partners January 27, 2022Tubular Labs provided stats on food- and beverage-related content engagement since 2020.
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Engagement Infographic: Music
Knowledge Partners January 27, 2022Tubular Labs compared audience demographics, content preferences, and e-commerce behaviors of the music audience on social media to better understand consumers.
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The Future 100: Trends and Change to Watch in 2022
Knowledge Partners January 26, 2022As the world enters the third year of a pandemic, confidence in the end of COVID-19 in 2022 is expressed by the World Health Organization’s chief, Dr. Tedros Adhanom Ghebreyesus — providing everyone works together. This year ushers in a resolute positivity that encourages playfulness and creativity — so much so that Pantone created a completely new color to define 2022.
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Diversity & Representation: Focus on Media Planning & Buying
Knowledge Partners January 24, 2022This guide from the WFA helps advertisers build media plans that are representative of today's society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Why a Former Navy SEAL Knows a Thing or Two about Driving Better Customer Experiences
Knowledge Partners January 13, 2022In today’s high-tech business environment, it’s easy to focus on technology, data and products as a company’s key value propositions. But because this environment is so dynamic, it is difficult to sustain advantage solely through product features or service innovations. By contrast, differentiated customer experience is both sustainable and hard for competitors to replicate.
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Direct Mail’s Digital Evolution
Knowledge Partners January 6, 2022USPS provided an inside look into the mail innovations powering next-generation marketing campaigns.
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How Marketers Can Adapt to Apple’s Mail Privacy Protection Update
Knowledge Partners January 4, 2022Chad White, head of research for Oracle Marketing Consulting, shares key strategies brands can leverage to adopt to Apple’s mail privacy protection.
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Making Direct Mail Work for Every Generation
Knowledge Partners December 20, 2021This document contains the results of consumer research conducted by Summit Research on behalf of the United States Postal Office. Findings are broken up by generation and reveal how individuals from generation Z to baby boomers feel about direct mail, including how they use mail, their feelings on mail’s relevance and efficacy, and more.
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SMI Insights 2021 Holiday Report
Knowledge Partners December 20, 2021The SMI Insights annual holiday report examines consumer and market trends during the holiday season and provides key takeaways from the data, which will help guide marketers in future marketing decisions.
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Industry Pulse Survey: The Role of Email in Identity Post Third-Party Cookies
Knowledge Partners December 16, 2021LiveIntent shared findings from a March 2021 survey of 200 senior marketing and publishing executives on their approaches to using email as a marketing tool.
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A Third of CMOs Don't Trust Their Marketing Data, According to Adverity Research
Knowledge Partners December 15, 2021A recent study by Adverity reveals a growing divide between data analysts and marketers when it comes to trusting their data.
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Global End-of-Year Forecast
Knowledge Partners December 14, 2021GroupM’s This Year Next Year is published twice a year with the goal of informing analysts and marketers of GroupM’s market observations.
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