Knowledge Partners
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The Most Important Factors to Clients in Selecting an Agency
Money Slides May 15, 2024The ANA shares survey data that sheds light on the most important criteria motivating a client’s choice of an agency, with cost topping the list.
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A Maturity Model for the Skills and Aptitudes of Modern Marketers
Money Slides May 14, 2024Douwe Bergsma, CMO at health care provider Piedmont, shares a framework for assessing the maturity of a modern marketer’s capabilities.
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Quantifying the Dominance of Google, Meta, and Amazon in the Advertising Industry
Money Slides May 14, 2024Omnicom shares data that sheds light on how much Google, Meta, and Amazon dominate the advertising industry, with a projection for how this dominance will continue to grow in the coming years in the auction space for digital media.
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Ranking the Top Ten Most Valuable Brands
Money Slides May 14, 2024Vanda Pharmaceuticals’ CMO shares a table that quantifies the value of the ten most valuable brands of 2023.
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The Role of Customer Analytics Throughout the Value Chain: Applying Customer-centric Thinking to Fuel Growth
Knowledge Partners May 12, 2024This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
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Radio and TV Compared by Share of the 18-49 Audience
Money Slides May 9, 2024Cumulus Media shares Nielsen data that illustrates how radio and TV have competed for the 18-49 age demographic over time, noting that radio assumed dominance starting in 2022.
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Radio's Ability to Increase Reach, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the incremental lift in reach gained from adding radio to a campaign’s channel mix.
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The Audiences for Radio and TV, by Age
Money Slides May 9, 2024Cumulus Media shares Nielsen data that compares the age composition of radio and TV audiences.
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The Reach of Various Marketing Channels, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the reach of marketing channels that include TV, video, and social media, with radio holding a dominant position.
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Word Count's Impact on Audio Ad Recall, by the Numbers
Money Slides May 9, 2024Cumulus Media shares data that quantifies how recall for an audio ad is improved by diminishing the word count.
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Quantifying the Impact of Creative
Money Slides May 8, 2024The Hershey Company shares data that demonstrates the influence that creative exerts on metrics such as sales impact, relative to the influence of media and brand.
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Captivating Characters in Advertising: Harnessing the Power of Fluent Devices
Knowledge Partners May 7, 2024System1 shares how leveraging characters can differentiate a brand, enhance branded storytelling, and induces positive feelings among consumers.
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Ad Spending on Digital Video Versus TV
Money Slides May 6, 2024Winterberry Group shares data that compares ad spending on digital video and linear TV and includes a forecast for digital and video ad spend in future years.
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The Top Influencer Marketing Trends of the 20s (So Far)
Knowledge Partners May 6, 2024This report from CreatorIQ summarizes all the organization’s key findings during its first three years researching key trends in influencer marketing.
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The Marketer’s Guide to OTT and CTV
Knowledge Partners May 3, 2024The growth and evolution of OTT and CTV offer brands new and exciting opportunities to reach and engage their target audience. This guide offers a foundational introduction to OTT and CTV that will give you a competitive edge.
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Reassessing Purpose as Society’s Expectations for Business Rise
Knowledge Partners May 1, 2024The Internationalist and ANA’s Center for Brand Purpose conducted a survey in February 2024 that asked respondents ten questions about their sentiments on the evolution of purpose in a tumultuous year. These results help shape action taken as part of the Marketing Makes a World of Difference initiative.
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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Using Data to Improve Direct Mail ROI
Knowledge Partners April 29, 2024Deep Sync, a specialist in audience-targeting data solutions, offers recommendations on how to leverage data to enhance your direct mail marketing’s return on investment.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.
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Marketers' Attitudes Toward Brand Purpose
Money Slides April 24, 2024Deborah Malone of The Internationalist shares survey data that illuminates the relative importance that marketers assign to brand purpose and the ways in which they bring it to life in their organizations.
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