Knowledge Partners
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Unlocking Brand Value Through the Sell Side
Knowledge Partners March 31, 2026The programmatic ecosystem is evolving quickly. Index Exchange shares how the most forward-looking brands are investing in SSP partnerships to gain transparency, improve media quality, and future-proof their investments.
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GroundTruth Strategy Guide Game Day 2026
Knowledge Partners March 27, 2026GroundTruth shares how brands can thoughtfully execute their Super Bowl 2026 strategy through various parts of the marketing cycle.
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What Gen Z Really Wants from Brand Activations
Knowledge Partners March 27, 2026Inspira's 2026 white paper reveals what drives gen Z to attend, engage with, and share brand activations, offering marketers a data-backed framework for building authentic, lasting connections with the most community-focused consumer generation yet.
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SAMA’s Established Industry Terminology for Inclusive Marketing
Knowledge Partners March 23, 2026SeeAll Marketing Alliance (SAMA) shares insights on established inclusive marketing terminology, providing practical definitions for culture, authenticity, representation, belonging, and cultural relevancy to help brands market accurately, consistently, and authentically.
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SAMA’s Evolving Industry Terminology for Inclusive Marketing
Knowledge Partners March 23, 2026SeeAll Marketing Alliance (SAMA) shares insights on evolving inclusive marketing terminology, providing updated definitions that help brands drive growth, improve relevance, and build authentic connections with high value and growth audiences.
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Six Trends Shaping Retail, Technology, and the Next Era of CRM
Knowledge Partners March 20, 2026Six key trends — from agentic commerce and omnichannel integration to wellness and brand authenticity—are redefining how retailers must evolve CRM from a messaging channel into the connective system that powers customer‑first growth.
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ANA CMO MarTech Mastery Series: Securing C-Suite Alignment
Knowledge Partners March 17, 2026Marketing technology only delivers value when it has the full confidence and commitment of the C-suite. In this MarTech Mastery Workshop, learn how to reposition the MarTech stack as business-critical infrastructure, not a marketing expense.
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CRM Revolutions 2026
Knowledge Partners March 12, 2026This report from the Publicis Groupe explores the trends shaping CRM, and the resolutions brands must make to turn pressure into performance. The opportunity is clear: connect your data, modernize your approach, and put CRM at the center of smarter, more efficient growth.
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Thrive Report: The Year of Craft
Knowledge Partners March 12, 2026In this report, the agency Green House highlights the powerful value of on-premises experiential marketing for restaurants, with a special focus on the beverage category.
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2025 Global Insights: How Consumers and Marketers Use Walled Gardens
Knowledge Partners March 4, 2026DoubleVerify surveyed 22,000 consumers across 21 countries to explore how people of all ages engage with platforms, consume news, interact with influencers and respond to advertising within walled gardens.
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2026 Super Bowl Advertising Analysis, by ABX
Knowledge Partners February 23, 2026Advertising Benchmark Index and the ANA Inclusive Marketing Practice share insights from their 2026 Super Bowl analysis, revealing widespread underperformance among women and demonstrating that resonance with women leads to better business outcomes across key KPIs.
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ANA CMO MarTech Mastery Series: Building a Modern Content Supply Chain
Knowledge Partners February 20, 2026In this session, learn how leading brands are rethinking content operations as a scalable system, not a series of disconnected creative workflows. Liana Cave, Head of Marketing Technology at Dell, provided a practical roadmap for installing the core building blocks of a modern content operation.
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The 107 Best Direct Mail Examples of 2025
Knowledge Partners February 18, 2026Highlighting strategies for personalization and attention-grabbing formats and featuring both nonprofit and for-profit brands, this eBook from DirectMail2.0 features some of the best real-world examples of high-performing direct mail pieces sent in 2025.
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Foursquare’s Latest Targeting Guide Reveals Q2 Opportunities for Marketers
Knowledge Partners February 17, 2026Foursquare’s Q2 2026 Location-Based Targeting Guide highlights dozens of customizable targeting strategies for key Q2 moments, helping brands spark ideas and build smarter segments to engage high-intent consumers like Mother’s Day Shoppers, World Cup Fanatics, and Summer Vacation Planners.
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From Discovery to Devotion: The Evolution of Gen Alpha & Z Fandoms
Knowledge Partners February 10, 2026SuperAwesome’s 2026 study shows that Gen Alpha and Gen Z fandoms are fluid, socially driven ecosystems powered by continuous talkability, creators, and cross‑platform engagement. The six‑phase fandom lifecycle reveals how discovery, deepening, exit, and re‑entry are shaped by new content, community influence, and evolving digital behaviors.
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Beyond KPI’s: Why Trust and Transparency Drive Stronger Business Relationships
Knowledge Partners February 1, 2026Many organizations measure the performance of their marketing agency, professional services firms and high-value suppliers (“strategic partners”) through metrics such as cost, delivery, and compliance. Unfortunately, fewer measure the quality of their strategic relationships, and this gap creates inefficiency, duplication, and lost opportunity. Teams spend time resolving misalignment instead of improving outcomes.
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Top 10 Media Predictions for 2026
Knowledge Partners January 30, 2026ECI Media Management outlines ten forces reshaping advertising in 2026, highlighting consolidation, AI‑driven operational shifts, proprietary and SaaS‑based agency models, the rise of retail media and CTV, evolving measurement standards, and a growing demand for transparency across the media ecosystem.
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CTV vs Social: Where Attention Meets Impact
Knowledge Partners January 29, 2026Paramount research reveals that CTV advertising significantly outperforms social media across attention, engagement, and ROI metrics, with 71 percent of marketers reallocating budgets from social to streaming platforms in 2025.
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Inspira Guides Marketers Through America’s Loneliness Crisis
Knowledge Partners January 29, 2026Inspira shares insights from The Cigna Group’s 2025 Loneliness in America Report, revealing how rising loneliness is reshaping consumer behavior — and how marketers can use experiential connection to build trust, belonging, and long‑term loyalty.
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Are You Helping Buyers Decide or Wearing Them Out?
Knowledge Partners January 22, 2026Buyer burnout isn’t about a lack of interest. It’s often the result of too much input, delivered too frequently, by marketing and sales teams trying to stay top of mind but ultimately wearing buyers down. Here’s how those factors are derailing deals — and how to simplify the path forward.
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