Knowledge Partners
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Using Social Media to Drive Public Health Outcomes
Knowledge Partners October 3, 2023SBCC is the strategic use of communication to promote positive health outcomes based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation and monitoring, and evaluation.
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CARE and P&G Celebrate Fearless Women Leaders for International Women's Day
Knowledge Partners October 2, 2023The campaign, "Women Know How," is kicking off with a video that's voiced by model and CARE Global Advocate, Iman. It celebrates all the ways women have achieved success despite the obstacles the world throws in front of them. A wide variety of women are featured: fearless leaders, entrepreneurs and changemakers.
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The Triple Jeopardy of Attention
Knowledge Partners September 30, 2023A panel comprised of representatives from System1, Amplified Intelligence, and other experts shared the impact of undervaluing attention as a metric and goal for advertising.
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State of the Whole Brand
Knowledge Partners September 29, 2023Barkley examines the dynamic capabilities and market performance of brands that see their entire organization as a holistic system.
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The Soundtrack of the Super Bowl: The Role of Music in Big Game Ads
Knowledge Partners September 27, 2023Pulling from a wealth of proprietary research and using popular Super Bowl commercials for examples, System1’s Steve Olenski reviews the role music can have in making an ad a smash hit or a disastrous flop with consumers.
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Do Ads Wear Out?
Knowledge Partners September 22, 2023There are numerous reasons why brands frequently refresh their advertising. Marketers often worry that their ads will quickly feel repetitive to the public because they themselves tire of the advertising after a short period of time. If audiences tune out these messages, the opportunity for driving sales and brand building is greatly diminished.
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Exploring the Value of Diversity & Inclusion in Advertising
Knowledge Partners September 22, 2023System1 analyzed creative that showcases the experiences of typically underrepresented groups, including Black Americans, Asian Americans, people with disabilities, members of the LGBTQ+ community, Hispanics, women, and those who are 55 years and older.
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Quantifying the Value of the In-House Agency
Knowledge Partners September 17, 2023Blum Consulting shares insights quantifying the value of in-house agencies.
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The 2023 Direct Mail Marketing Benchmark Report
Knowledge Partners September 15, 2023SeQuel’s 2023 Direct Mail Marketing Benchmark Report delves into the rising importance of direct mail in modern marketing, its integration with digital strategies, and its potential. It also addresses marketers' concerns and offers insights on consumer perspectives towards direct mail.
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Holiday Shopping Insights: Keep up with Deal-Seeking Shoppers
Knowledge Partners September 14, 2023While traditionally focused on the Black Friday to Cyber Monday window, deal-seeking now extends throughout October and November. Google’s Richard Manso offers strategies for brands to capitalize on this extended period, including early engagement, aiding in wish list creation, and going beyond mere discounts.
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The Truth About Modern Families in Ten Conversations
Knowledge Partners September 14, 2023A summary of 10 conversations with participants from McCann Worldgroup’s Truth About Modern Families study, revealing key insights about the modern cultural landscape.
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Creating Agency KPIs
Knowledge Partners September 13, 2023Agency Mania Solutions co-founder Bruno Gralpois discusses the significance of Key Performance Indicators (KPIs) in agency partnerships, emphasizing their role beyond mere metrics. He stresses the importance of communication, collaboration, and continual improvement in fostering strong, mutually beneficial relationships between agencies and clients.
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Digital Champagne: How Luxury Brands Keep Customers During Economic Uncertainty
Knowledge Partners September 13, 2023Despite potential economic downturns, a significant number of consumers intend to maintain or increase luxury purchases. The allure lies in the unique customer experience luxury brands offer both in-store and online.
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MLB Listeners are Major Prospects for Brands
Knowledge Partners September 13, 2023MRI-Simmons data highlights that Major League Baseball (MLB) radio listeners are highly engaged and affluent prospects for brands. Boasting higher income and spending power, they're also more involved in online sports gambling, making them attractive targets for advertisers, especially in local markets.
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New Study Prescribes Radio for Pharma Brands
Knowledge Partners September 13, 2023A recent Katz case study found that radio is an effective platform for pharmaceutical brands to reach receptive consumers and boost brand awareness.
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The Future Shopper Report
Knowledge Partners September 13, 2023The 2023 Future Shopper Report by Wunderman Thompson highlights trends and data that businesses need to strategically act upon fast, such as recognizing that although experience is key, the number one driving force for online decision making is price, and that sustainability and ethics are key factors in purchase decisions.
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Trends in Agency Ecosystems
Knowledge Partners September 13, 2023R3 identifies six main models of agency management systems, examines the pros and cons of each, provides case studies of brands’ use of these models and how the models evolved, and looks at how in-house agencies can fit within these models.
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Marketing Attribution and the AI Illusion
Knowledge Partners September 12, 2023Marketing analytics consultancy Marketscience casts doubt on some of the ways in which artificial intelligence purports to be able to assist with marketing analytics.
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The Podcast Landscape
Knowledge Partners September 11, 2023Sounds Profitable and Signal Hill Insights partnered to conduct a survey on consumer habits when it comes to podcasts. Topics included churn, what leads to decreases in listening over time, and general perceptions of the medium and its creators.
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Staffing the Internal Agency
Knowledge Partners September 8, 2023Blum Consulting Partners offers suggestions for how to prepare for work with contractors and how to best streamline the process for both procurement and agencies.
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