Knowledge Partners
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Reaching Consumers Along the Path to Purchase with DOOH
Knowledge Partners January 18, 2024In this report, Talon_ discusses how digital-out-of-home ads can help brands connect with consumers and amplify the shopper marketing journey.
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Brainlabs Explainer: Crunch Time for Cookies
Knowledge Partners January 11, 2024Brainlabs provides an overview of Google's recent experiment to disable cookies for one percent of Chrome users, transitioning them to the Privacy Sandbox as a privacy-conscious alternative for online targeting and measurement.
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Navigating Complexity Is Hard — Talking About It Doesn’t Have to Be
Knowledge Partners January 10, 2024Recent research reveals consumers don’t clearly understand what brands are doing around diversity, equity, and inclusion (DE&I). If companies simplified their approach by bringing clarity and consistency to what they do as well as how they communicate, the research suggests consumers would reward them.
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The Ultimate Guide to Pinterest Marketing (Part 1)
Knowledge Partners January 5, 2024Pinterest has grown massively in the past few years and is more active than X and Reddit, which tend to get more headlines but fewer views. Pinterest isn’t just a DIY inspiration site or a place for recipes and fan art. Pinterest is a major influence on how users make purchases.
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The Ultimate Guide to Pinterest Marketing (Part 2)
Knowledge Partners January 5, 2024Many brands stick to a few social media platforms for marketing, usually Meta or LinkedIn. There’s nothing inherently wrong with picking a lane and doing it well, but brands with strong visuals seriously need to consider branching out to Pinterest.
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Think You’re a Good Listener? Your Social Media Followers Might Disagree
Knowledge Partners January 5, 2024Brands often pride themselves on being communicative, but as we navigate the landscape of online conversations, the question arises: Do you consider your brand to be a good listener? Your social media followers may disagree.
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How Lookalike Audiences Can Fuel Omnichannel Campaigns
Knowledge Partners December 22, 2023Deep Sync discusses the limitations of platform-specific lookalike audiences in omnichannel campaigns and the challenges posed by walled gardens in digital advertising.
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Infographic: Millennial and Gen Z Perceptions — The Wine Industry
Knowledge Partners December 20, 2023With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we’ve summarized some of the session’s really grape (we mean, great) data.
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Multicultural OOH Playbook
Knowledge Partners December 20, 2023In this report, Talon_ shares insights brands can leverage to engage multicultural consumers through out-of-home channels.
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CMO Guide to Out of Home Advertising
Knowledge Partners December 19, 2023Talon’s CMO Guide to effective OOH advertising offers insights, statistics, and case studies around getting the most out of OOH.
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The Best Brand-building Holiday Ads
Knowledge Partners December 19, 2023System1’s Jess Messenger discusses the importance of emotional response in holiday ads for brand-building and long-term growth. The piece also highlights the top-performing ads, emphasizing consistency, positive sentiment, and diversity as key factors in their success.
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Understanding the Asian American & Pacific Islanders (AAPI) People, History, and Culture
Knowledge Partners December 19, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the AAPI community's people, history, and culture.
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Understanding the Hispanic, Latin, Latinx People, History, and Culture
Knowledge Partners December 19, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.
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Scanning for Success: Boost TV Performance with QR Codes
Knowledge Partners December 5, 2023Marketing Architects provides an overview of QR codes, their initial use in tracking manufacturing processes, and their evolution into a widespread consumer technology, especially highlighted by the contactless needs during the 2020 pandemic.
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Maximizing ROI in a Competitive Landscape
Knowledge Partners December 1, 2023In this whitepaper, we’ll look at the challenges marketers are facing, how business email is one of the most powerful marketing tools at your disposal, and how email signatures let you reach a wider audience, generate more leads, and drive more sales.
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The 100 Percent Digital TV Future Isn’t Coming. It’s Already Here
Knowledge Partners November 30, 2023The shift to digital TV is not future speculation; it's the current reality. Over half of U.S. internet users now watch ad-supported on-demand video, indicating a shift in advertising strategies. As TV digitizes, advertising is pivoting from channel-focused to audience-focused, promising more precise targeting and measurable outcomes.
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A Playbook for Change: How Google Is Working to Scale Sustainability
Knowledge Partners November 29, 2023Partnering with Drawdown Labs, Think with Google designed a framework for building a culture of sustainability and reducing carbon across daily marketing operations, culminating in a sustainability marketing playbook meant to share best practices and accelerate change across the industry.
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ESG Brand Perception Index Q&A with Linda Bethea, Head of Marketing, Danone
Knowledge Partners November 29, 2023The ANA’s Liz Kneebone sat down with Linda Bethea, Head of Marketing for Danone, to discuss the brand’s activity in the DEI and Sustainability spaces.
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The ANA/Swayable ESG Brand Perception Index: Q3 Report on Top Brands Navigating ESG Dynamics
Knowledge Partners November 29, 2023The ANA/Swayable ESG Brand Perception Index offers insights into public opinions on US brands' impact on environment and society, tracking over 400 brands in various sectors.
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The Streaming Generation Gap Is Smaller Than You Think
Knowledge Partners November 22, 2023MNTN Research shares insights that challenge the idea that people who view content via streaming skew younger.
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