Knowledge Partners
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The Streaming Generation Gap Is Smaller Than You Think
Knowledge Partners November 22, 2023MNTN Research shares insights that challenge the idea that people who view content via streaming skew younger.
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How Do Cord-Stackers Stack Up?
Knowledge Partners November 14, 2023Even with the considerable growth of streaming, nearly two out of three US households still subscribe to a live pay TV service. The latest research from DirecTV Advertising shows how cord-stackers are an influential audience and far more likely to engage with ads on TV than their streaming-only peers.
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Leveraging Incentives to Drive B2B Sales
Knowledge Partners November 14, 2023HMI partnered with Horizon, a wholesale distributor of landscaping and irrigation products to encourage contractors to grow their share of wallet and implement a new and unique way to go-to-market.
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The Marketer’s Forecast 2024
Knowledge Partners November 14, 2023MediaLink’s The Marketer’s Forecast 2024 is the latest addition of an annual global survey of more than 400 senior and executive marketing leaders in North America, Europe, and Asia, focused on the forces shaking up business and culture and how marketers can navigate the year to come.
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Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy and Develop Allocations
Knowledge Partners November 8, 2023Relying on ratios around so-called working versus non-working spend remains popular among marketers. Yet many industry experts consider the concept problematic and the terms hopelessly outmoded. This POV by Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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Retail Media Networks: An R3 Primer
Knowledge Partners November 4, 2023R3 provides an introduction to Retail Media Networks, complete with financial projections for the booming new media, case studies detailing how they are being leveraged by brands, and a detailed breakdown of the players on the market and their capabilities, both in the U.S. and globally.
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Four Practices Marketing Leaders Follow to Make Privacy a Competitive Advantage
Knowledge Partners November 1, 2023Tanneasha Gordon, on behalf of Think with Google, identifies four steps marketers can take to transform privacy concerns into an opportunity.
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The Power of Brands in Podcasts
Knowledge Partners November 1, 2023The latest report from Sounds Profitable’s research series on the podcast landscape offers fresh insights about listeners of branded podcasts and brand enthusiasts.
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How Can Your Digital Ads Achieve Attention?
Knowledge Partners October 31, 2023System1 shares insights on how brands can optimize their advertising across social media and other digital channels.
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The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits
Knowledge Partners October 24, 2023MNTN Research explores how consumers are embracing ad-supported channels to offset the rising cost of streaming services.
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CARE Honduras Drives Interest Tackling Gender-based Violence on Social Media
Knowledge Partners October 23, 2023The nonprofit CARE Honduras leverages digital and social media to combat gender-based violence.
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Marketing Makes a World of Difference: 2023 Review
Knowledge Partners October 19, 2023Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives are making a world of difference by creating awareness, changing behaviors, and driving results for people, the planet, all living creatures...and for business.
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Holiday Shopping Insights: Be Ready for Determined Shoppers
Knowledge Partners October 11, 2023Think with Google shares insights to help marketers reach the holiday season’s determined shoppers.
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Delivering Simple Experiences Has Never Been More Important
Knowledge Partners October 10, 2023Learn more about World's Simplest Brands, now in its tenth edition. This hallmark study from Siegel+Gale asks thousands of consumers in nine countries to rank 800+ brands and 25 industries according to how simple or complex they are.
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CARE Guatemala Promotes Masculinity Over Machismo in Social Media Campaign
Knowledge Partners October 10, 2023To shift norms and attitudes around long-standing toxic machismo culture and widespread gender-based violence against women, CARE Guatemala, in partnership with Meta, ran a social and behavior change communication campaign in 2022.
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Data Reveals Increased Investment in CTV Leads to Better Performance
Knowledge Partners October 5, 2023Increasing spend on connected TV (CTV) can have both immediate and long-term positive effects on the performance of advertisers’ TV campaigns. Findings from MNTN show that those advertisers who increased their CTV investment were rewarded for that additional investment.
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Four Tips: How to Build an Ironclad 2024 Measurement Strategy for the Boardroom
Knowledge Partners October 5, 2023Today’s marketing leaders face constant pressure to justify their budgets and prove the ROI of their efforts in the boardroom. But many marketing practitioners and advertising agencies often focus on tracking media-centric KPIs like cost-per-click or impressions and lose sight of the bigger picture.
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Seasonal Breakdown: Holiday 2023 — Add Connected TV to Cart in Q4
Knowledge Partners October 5, 2023MNTN, a connected TV performance marketing platform, shares data on CTV advertising performance from the 2022 holiday season, along with current economic data, to help guide marketers in their approaches to the 2023 holiday season.
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CARE Ecuador Addresses Violence Against Domestic Workers Through Ad Campaign
Knowledge Partners October 4, 2023CARE Ecuador deployed a digital campaign to address gender-based violence experienced by domestic workers.
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Using Social Media to Drive Public Health Outcomes
Knowledge Partners October 3, 2023SBCC is the strategic use of communication to promote positive health outcomes based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation and monitoring, and evaluation.
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